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Elements of a Fantastic Logo Design

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Creating the best logo design

Visual appeal has always been a central aspect of online digital marketing. If you’re building a startup from the ground up and you want to draw in potential customers to your site, a fantastic logo design can get the job done with ease.

Designing one might seem easy for you. But anyone who’s tried their hand at building an effective logo knows just how difficult this can be. That’s why hiring expert assistance is a smart move. But how do you know if it’s the right logo for your business? You’ll need to have the ability to identify key elements of a fantastic logo design. Read on to know what these are:

Consistency

The best logos in the world have one thing in common: they’re consistent with the brand personality of the business they represent. From Apple’s recognizable logo to Amazon’s arrow pointing from A-Z, iconic brands and businesses set the right impression from the get-go. And they do with the right logo, one that’s consistent and reflective of the values and principles of their business.

Color

Color combinations can improve a consumer’s buying interest or kill it. Ever notice how many restaurants have logos in warm hues of red and orange while banks often have darker tones of blue? Make sure you pick out the right combination that would perfectly capture what your business is about and what it stands for. For instance, if you’re running a money lending business, you’re you wouldn’t typically use pink or orange for your logo design.

Style & Font

What kind of ambiance or atmosphere do you want for your consumers? This is especially crucial if you’re running a restaurant or shop. Picking out the right style and font for your logo can help, providing potential customers with a clue on what they can expect the moment they step through the doors of your shop or business.

Harmony

The most effective logos are all in sync, says the Huffington Post. All the elements must fit into one harmonious piece. If there are too many elements, that’s going to hurt the effectiveness of your logo and could easily confuse potential consumers. That’s why hiring the right graphic design company is crucial.

Hiring the right logo design company is key

At Fu Dog Media, we sweat the little details. We know they matter. That’s the same approach we use in everything we do, including our logo design work. If you need a logo and you need it done right, don’t hesitate to get in touch with us.