The power of storytelling and brand identity in your social media and web design

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Storytelling in your social media and website design

One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand’s story.

“Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User’s Journey: Storymapping Products That People Love.

The products and services you are offering have to mean something to people. It’s not just good design or call to action. Companies and marketers have an opportunity to build a story to tell their customers that hopefully they can connect with.

The better the story, the more successful the product and business. One of my favorite brands I have come across (thanks to my wife) is Logan Hollowell Jewelry. My wife is addicted. It seems like every day she is marveling over the story that Logan tells through Social Media. Glistening pieces of jewelry on beautiful, California-tanned hands, subtlety moving back and forth to catch the sun just right in every post.

It’s jewelry marketed as “treasure”

Logan Hollowell tells us, “My creations are physical manifestations much deeper than jewelry. My intention is to do more than just make you look sparkly; I want to make you sparkle from the inside out. There’s a diamond inside of us just waiting to be discovered. The idea of my line is to serve as a reminder to you that you are just like a diamond – unbreakable, sparkling, and full of light.

My mission is to create heirlooms with real gold and diamonds that last forever. The idea is to invest in the best possible, because you’re worth it. I encourage women to set the bar high because it sets the stage for how you deserve to be treated. My intention will always be that when you wear the jewelry that you feel empowered and beautiful – that of a goddess.

Logan handpicks each gemstone based on her intuition and the feeling that she receives from the stone and its beauty. Logan is, ultimately, in the business of healing arts and works with energy to improve lives. Logan dreams of adding piece of universal energy to your collection and, with it, a piece of emotional value.”

Social media marketing and website design that is as addictive as it is spellbinding.

So how do you tell your story? How do we make sure that people engage with your brand and connect on a deeper level that will make them a customer who will return again and again? How do you get your customers to “treasure” your products and services?

 

Fu Dog Media aims to engage your audience with every design and to help you establish a story worth hearing. With every new website design we create, with each social media marketing account we take on, with every piece of graphic design, we are showing people what your brand means and we are telling your story, and that’s why it is so important to hire a professional when it comes to your digital marketing. Most of our customers are wearing so many hats, they are starting to tip over.

 

We will take away that burden and help you tell a story worth telling through your digital marketing. Call us today, and let’s start writing your story.