CONTENT IS KING.
Why aren't you utilizing content marketing?
Content marketing is a strategy where companies create and distribute valuable, relevant, and consistent content to attract a targeted audience — This content eventually leads to a profitable customer action.
Below are six major reasons why you need to utilize one of the leading marketing companies in Charleston, SC for your content marketing.
1. You Spent the Money Designing a Beautiful Website – Don’t Waste it!
You spent a whole lot of money designing a beautiful website. Your investment will be for naught if no one ever views it. Make sure that people see how fantastic your webpage is by using content marketing to guarantee that it is seen. Blogging on your site is one form of content marketing.
If you own an HVAC company, you can post an article on “Tips to improve your heating and cooling efficiency & save money!" And what homeowner wouldn't want to save money? The consumer finds what your company posts useful and by consistently giving them relevant content, eventually they become a customer.
2. SEO and Content Marketing Go Hand in Hand
98% of internet users will not go to page two of an internet search. That means if you aren’t found on page one, you probably won’t be found at all. SEO increases your search engine rankings and traffic. Content marketing when combined with SEO helps drive even more traffic to your site through posting relevant information through various digital outlets. Content marketing drives traffic, improves search rankings, and improves your overall web presence.
3. It Gives Value To Potential Customers, So They Keep Coming Back
Customers like to feel like they get something for nothing. Content marketing is a way to give useful information to your viewers, which leaves a good impression of your organization. It also makes it more likely they will come back again and again! When people do find the tips and information they need, they will consider your site a source. Each time that they return for more information is regarded as a “repeat” visit. Repeat visits will rank your website higher than a first-time visit. Content marketing works in many ways to get you to page one. When you use content marketing to engage them and keep them on your page for longer, that reduces your bounce rate. The lower your bounce rate is, the higher your page will rank with Google. Great content engages visitors!
4. Word of Mouth and Sharing
When someone finds content marketing full of value, they are likely to pass along the information and to share it on social media sites. Social media marketing can be as highly effective as search engine optimization. Good content marketing works on both fronts!
5. It Presents Your Organization As An Authority
If you want to be seen as a leader in your particular industry, establishing yourself as an authority is always a good idea. By giving sound advice, tips, and information through content marketing, you are creating a good impression with your audience and carving out a niche in the market through reliability and trust. Consistently posting relevant and useful content makes your company an expert in the eyes of the consumers viewing your content!
6. It's a Fairly Inexpensive Way to Gain a Whole Lot of Traction
Marketing is not inexpensive, as you probably already know. Content marketing is one of the most effective and least expensive ways to gain internet exposure. When you compare it to other marketing methods, you get a whole lot more bang for your buck.
If you aren’t using content marketing to further your exposure on the internet, you are doing yourself a big disservice.
There are so many ways that it helps to get your website front and center, there is no reason not to use it! If you've been searching for the best marketing companies in Charleston SC, contact Fu Dog Media today to discuss how we can drive more traffic and generate more leads using content marketing today!