Author: Ben Capa

Digital marketing has completely overhauled the way that businesses market their products and services. Just a decade ago, Facebook was the hottest new forum for people to build their brand and gain the best exposure for marketing and remarketing. As we enter 2022, however, YouTube is quickly gaining as the best network to tout your company. It is currently the second-largest social network on the internet, with over one billion hours of video watched daily by over two billion online viewers.

According to statistics, 90% of internet users find new brands and products via YouTube, which is why businesses need to consider using it in their marketing campaign strategy. 62% of companies already report using it to post videos containing relevant content to further their brand identity and familiarity.

Are you using YouTube to post your organic content? If not, you are missing out on an excellent way to engage YouTube users to increase your sales. To really gain the most benefit, you can combine your posting capabilities with the power of YouTube ads. Then, you can use retargeted ads to generate the highest rate of return for your marketing dollar.

When a viewer watches your organic YouTube videos, you can retarget them by creating a specialized audience classification that includes those who have already viewed your material. Retargeting is also a practice that you can implement on both Facebook and Instagram, but YouTube presents a better quality audience.

On Facebook, viewers who stick it out for just three seconds are added to your retargeted efforts, while YouTube sections out only those who watch the entire video or up to a maximum video length of 30 seconds. That means you can section out only those who were interested enough to watch more than just a blip.

In reverse, that can limit the number of people that you retarget to include only those who watched your entire video as a custom audience. Facebook also gives you options to add those who watch a percentage of the total length of the video, while YouTube does not.

The advantages of YouTube, however, are that it gives you several targeting options to fine-tune your marketing campaign, such as only choosing those who view a video on your channel specifically.

YouTube also allows you to target viewers according to any ad view or a specialized parameter. The best way to make sense of the views is to section out those who watched a specific video; that way, you can use targeted advertising that contains relevant offers according to the content contained in the video that interested them.

For the best results, you can post some organic videos promoting engaging, entertaining, or educational content that relates to your products or services. Once they run for a while, you can selectively choose only those that performed the highest according to the most views, comments, and likes, and use that information in your ad campaign strategy.

The result is a targeted way to retarget those viewers with precise ads that will lead to higher conversion rates. You can also use the data that you gather by quantifying engagements and views to better fine-tune your ads for higher ROAS.

If it sounds complex, it really isn’t. Creating engaging video ads and organic videos is easier than ever, but the key is to make them high-quality and professionally stunning, which is why Fu Dog Media is here!

Other types of interactions besides views can be quantified on YouTube for remarketing purposes. Interactions you can also include are viewers who add your video to a specific playlist, share your video on your channel, like a video and leave a comment, visit the homepage channel, or subscribe to a specific channel.

Including numerous types of interactions like sharing, commenting, or liking can better pinpoint a broader range of consumers to retarget. Only those viewers who took the time to read the content will take the steps to interact in those three ways.

Since you know their behaviors ahead of time, you can retarget them using educational video content with a CTA asking them to become subscribers. Although a subscription does not automatically mean that you will make a sale, it is a much easier process than launching a product promotion or asking them to sign up via email. Once they subscribe, you can continue to provide free information related to your product using avenues like in-feed posts, videos, and stories.

YouTube ads also allow you to target your viewers via email subscriptions. Unfortunately, unlike Facebook, there is no integration service between email and YouTube, so you’ll need to input the information manually, which can be time-consuming. Email marketing service providers typically allow you to download a spreadsheet of subscribers, which means that you can use Google Ads. And if you are already using Google Ads, you can target your YouTube subscribers in the same manner.

Classify your varying audiences by factors like those who purchased already, those who have repeat purchases, and those who have signed up but have not followed through, just yet to keep things straight. That will help you better target your ads for higher ROAS numbers.

By adding Ads to your mobile app and website, it is possible to successfully retarget those viewers who use your app or visit your webpage. That will also allow you to create targeted ads according to where the viewer visited, like blog posts or various pages. In doing so, if someone puts an item in the cart, but does not follow through, you can go back and retarget them by adding an incentive, like a promotional price, for them to purchase later on.

Hopefully, you now understand the power of YouTube marketing and why you should add it to your overall digital marketing campaign. Try using these four tips to get the most out of your efforts!

Remarketing takes a fine balance for it to be successful. If you overdo it, you will likely end up paying more on YouTube than need be or irritating your viewer. Setting the best frequency for viewers will gain you the highest ROAS. Begin by using three daily impressions for thirty days, and then reduce the number of days as you see fit. The number of times you should repeat your impressions will depend upon the product you are selling. Some will require more than others.

For YouTube videos, you have the option of both in-display and in-stream ads. In-display ads will appear at the top and right of the video. Or, you can overlay an ad so that it will display directly in the video itself.

YouTube gives you the option of not being able to skip your ad, but when you are just beginning, it is wise to allow viewers to skip. By giving them the option, you can better estimate which videos are engaging and which are not according to the percentage of viewers choosing to watch.

Once you have a high percentage of those who choose to stay instead of skipping, you can be more assured that you are engaging the audience in a positive way that will lead to results. After you have pinpointed exactly what your audience is likely to want, you can run ads that do not give allowance to skips. Just be aware that they are more costly than the skippable ones.

YouTube allows you to set percentage parameters according to benchmarks such as 25, 50, 75 percent, or the entire video. By sectioning out the videos with the highest percentages of views, you are more likely to increase your conversion rates for better sales.

For the best ROAS, these are the different ways that you can use remarketing tactics. The right one for you depends on whether you want to increase your views and subscriptions or generate higher sales. Those who want to take their internet marketing and remarketing to a whole new level can integrate their YouTube marketing with Google Ads, thereby retargeting people who are already engaged with you via Google Ads and vice-versa.

YouTube is quickly becoming the best forum for remarketing purposes to increase overall sales and social media engagement. And since people are spending more time than ever before watching it, it is an excellent idea to add it to your digital marketing and remarketing campaign.

It is still an inexpensive forum to gain exposure and build your brand. The key, however, is to have videos that are both professional-looking and engaging. Let Fu Dog Media help you with your digital marketing both producing high-quality videos and then getting them in front of the right audience to convert viewers to customers today!

A website is your best tool to reach your customer base via the internet. But even if you go through all the expense and time of building an awesome website design, use SEO tools to drive traffic, and update frequently, that doesn’t necessarily mean that getting visitors there means converting them to act and become a customer. There are three industry secrets that are the quickest and easiest ways to expand your website conversion to turn viewers into customers!

One of the biggest keys to building credibility for visitors to become customers are reviews. If you are lucky enough to have people blow up your social media pages with positive feedback and reviews, use it to your advantage. Sure, you can toot your own horn and claim to be the best, but having customers attest to your greatness is an invaluable tool.

Pay very close attention to your reviews on various sites such as Google, Yelp, and any other social media platforms. They serve as proof to potential consumers that you aren’t just saying you are the best – you really are the best!

Another way to lend more credibility to your proven results is to become a member of the local Chamber of Commerce. Also, seek any accolades or certificates that paint you as an authority in your field! The key is to make potential consumers feel confident in your service or product – enough so that they want to take action to become a client or to purchase your goods. That way, you will convert visitors to customers at a greater rate and realize a windfall of business and profits!

Communication has changed significantly over the past decade. People are no longer interested in picking up a phone to get information or reach out. If they have to find your number, make a call, sit on hold, or punch in a number to get the right extension, you have a greater probability of losing them!

Today’s consumer wants to either text or chat through your website directly. They don’t want to wait for someone to answer or go through any additional steps. By having a chat function on your website, you won’t run the risk of losing them – you have them captured. If you have a team member available to answer questions or help with check-out, you will be amazed at how quickly your conversion rate will increase dramatically.

Obviously, the more conversion tools that you use, the likelier it is that your conversion rate will increase and you will entice consumers to act! But what are the options available?

Although a phone call might not be everyone’s first choice, it should always be an option. It might not be as efficient, but you want to cover all of your bases and ensure that you are reaching outliers who aren’t the norm.

Again, having a chat feature is a highly convenient way for people to contact you. And it makes it less likely that they will put it on their “to-do-later” list. If they do wait, you are likely to miss them!

Google ranks businesses according to the consistency of the information. Because of this, it is critical to ensure that your business name appears the same on your dashboard as it does on your listing. For example, if your company name is Southwest Healthcare System, any other variation – like “SW Healthcare System” – will hurt your ranking.

Make sure that your business name is exactly the same throughout all of your information. That means everywhere your name appears, including things like Facebook, Yelp, and other forums. Also, pay close attention to your address; the same goes for any street name abbreviations.

For people who don’t want to pick up a phone, the ability to schedule an appointment is invaluable. If you give your existing and potential customers the ability to book an appointment online, they are really likely to do so — now! Allow them to conveniently pick the time and day, and then make sure to give them the option for a confirmation email or call so that they can confirm or reschedule, if necessary.

Adding a chat function, a scrolling review banner, and the ability to book online is a quick and easy fix. If you want to know more about how to increase your conversion rates, customer base, and bottom line, we are here to help. Contact Fu Dog Media and let’s dominate the web together!

If you haven’t yet discovered the power of Google Maps marketing, you are missing out on a windfall of free advertising! Google Maps helps customers find you; it sets you apart from the competition, and it can dramatically increase your bottom line. And the best part is — it is all FREE. But most people incorrectly assume that Google will automatically drive traffic to their business just because they are in a specific location.

Physical location is only one of the ways that Google Maps identifies and ranks a business. There are several other things you can do to increase your visibility, but it takes a little bit of work on your part. However, if you do put the time in, the rewards can be well worth it.

According to recent studies, Google Maps is used by 67% of all online consumers. And of that 67%, there aren’t many who will go past the first couple of listings when doing an internet search. That is why it is so important to increase your visibility by being one of the first to show up.

We know that consumers land where they do based on the keywords they’re searching. Keywords help to match consumers 84% more than when they type in a business’s actual name. So embedding the right keywords is one of the best tools to alert Google to match relevant searches with your business.

You also want to rank in the top three Google Maps listings because you get a prominent place just below the map where your information and ratings are displayed. Anything past the top 3 gets hidden under the “more places” tab where consumers need to search further.

The first step to ranking your business higher on Google Maps is to claim your listing. If you aren’t sure if your listing is visible, or you have not added your business to Google Maps:

• Go directly to the Google Maps app or google.com/maps and search your company’s name
• If you find it in the drop-down menu, then you are all set
• If you can’t, use the drop-down menu to find “add a missing place” and click on it
• You will be prompted to add your business name, location, and category

Anyone can add a business, so there is a chance that even if you haven’t added yours, someone else might have. The good news is that even if someone else has added your listing, they have no way of altering your Google Maps listing or adding information to it. The only time you can do so is if you are the one who added it, and you can prove that you are the owner of a business.

Next, to rank higher on Google Maps, you need to claim the listing. When claiming, you have to provide more than just the name, location, and category; more details are needed. The more that you provide, the higher you will rank. But enhancing your listing can only happen after it has been claimed.

You will need to have a Google My Business account to claim your listing. If you already have an account, simply click on “own this business?” or “claim my business,” then follow the instructions.

Once your Google My Business and Google Maps business listing are linked, you are ready to begin priming it for more visibility. Remember: the more information you provide, the higher Google will rank you. Log in to your Google My Business account and your dashboard will appear with several tabs.

Click on the “info” tab. It will have your address, service area, name, category, special hours, hours, website, products, phone number, description, and services. Use these tools to optimize your listing to rank higher on Google Maps.

Google ranks businesses according to the consistency of the information. Because of this, it is critical to ensure that your business name appears the same on your dashboard as it does on your listing. For example, if your company name is Southwest Healthcare System, any other variation – like “SW Healthcare System” – will hurt your ranking.

Make sure that your business name is exactly the same throughout all of your information. That means everywhere your name appears, including things like Facebook, Yelp, and other forums. Also, pay close attention to your address; the same goes for any street name abbreviations.

Google is not a fan of 800 or 877 numbers because they are often linked to spam listings. Always use a local number with the area code included. It is a simple way to rank higher, and it also helps searchers verify that your business is actually located locally.

If your business uses call tracking, always use the tracking number as your primary and your main secondary. That way, you can track the calls that generate from Google Maps to see how well your listing is driving organic traffic. Providing both numbers serves a dual function. You can quantify the consumers that are being driven via your Google Maps listing, but Google also has the main number to compare with your website for credibility.

As we start to recover from COVID, hours will likely change for many businesses. Make sure that you keep up with your hours listings. Or if you were temporarily shut down, make sure that you update your listing so people don’t assume you are still closed for business. Also, when you keep your hours of operation up-to-date, Google assumes that you are an active business.

Another reason you always want to make sure that your hours are listed correctly is if someone goes to your establishment due to your posted hours and you are not open, that is likely to leave a poor impression. And it might provoke them to leave a negative review, which can severely impact your Google Maps listing.

Make sure to provide a detailed description of your business listing and all attributes that apply. When writing it, stay on-brand to build brand awareness and to create consistency. Keywords will be a critical part of your description, because Google Maps ranks according to your business’s name and also your services or products.

The way that your category is listed is essential to visibility. Use the primary category to describe the core of your business. Then, check to see if any secondary or additional categories might apply. There isn’t an option to add your own category, but as you type a prearranged set of categories will show in a drop-down menu, which can sometimes be useful.

Both consumers and Google love images! It not only signals to Google that you are active; Google is starting to use images that show in local searches. One thing to keep in mind is that Google typically loves what consumers do, and potential customers want to see what you have to offer in real life. If you don’t add photos, your image will appear completely blank and unexciting.

But only use high-quality and engaging photos. Go to the “Photos” tab in your dashboard and look for a blue circle with a plus sign. Once you click on it you can drag your photos and drop them. The same is true for videos. Your goal should be to add a new image or video daily to really increase your Google Maps visibility.

Consumers want to know what people think about your business, and so does Google. When you open your Google Maps listing up, Google automatically allows people to add reviews. But having the ability to add them – and actually getting people to – are two separate things. Make sure to ask your customers to review your business on Google Maps. When – or if – someone leaves a poor review, you need to respond.

Customers want to know that you care about the quality of your service or product, and answering a negative review is the best way to show that you do. It can seem risky to ask people to review your business in case someone isn’t exactly pleased. But the good reviews typically far outweigh the not-so-good, if you care about your customers’ experience.

There are occasions where there will be multiple listings for your business. Make sure to verify that you only have one. If you find more than one listing, make sure to consolidate and delete all but one. And then go over the information to verify that it is all correct.

Posting to your Google Maps business listing is one of the best ways to enhance your visibility and ranking. It shows Google that you are active, and it also gives consumers more information about your business.

There is a lot of crossover from your business listing to your website. Therefore, your website can be a great tool to enhance your listing.

A responsive website functions the same on any screen size or device. Google Maps business listings have a link that goes directly to your website. And research tells us that as many as 60% of internet searchers use a mobile device. A consumer looks unfavorably on websites that make them pinch and zoom, are slow to load, or have broken links. If they have to work harder to see your info, then that can decrease your ranking significantly.

If you are a local business, use targeted local keywords to boost your ranking. It will also help to rank your website higher. Using location-specific keywords on your landing pages is important. Incorporate them into your About Us page, homepage, Contact Us page, and even blog post pages. Don’t just add them to your page titles, but also your image tags, URLs, body text, headings, and captions for maximum effect.

On your contact page – or elsewhere – make sure to add a Google Map. It is an excellent way to tell Google where your business location is. Just make sure that your address matches your Google Maps listing. The way to embed a Google Map is to first search your company’s name in Google Maps. Then, click “share” and then “embed a map.” Simply copy and paste the Google Maps link to your contact page.

Google Maps listings are quickly becoming the most common way that people find a business. It is a place where they not only find you, but they can find out about you. If you are diligent about posting and follow the above tips, you will likely find yourself in the top 3 and gain a lot of advertising, and all for free. For more great tips on how to increase your traffic and bottom line, contact Fu Dog Media — we want to help you dominate the web!