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Why a Professional Customized Design is Better Than DIY Template Options

diy website versus custom website design

Why a Professional Customized Website Design is Better Than DIY Template Options

A website has become the first impression that many businesses have to reach out to potential clients. Therefore, it has become as important to your company’s success as a storefront entry would be. You only get one shot to impress potential clients to make them want to reach out to you. If you blow it with an outdated website, the chances are that internet users won’t make the leap to contact you. So, although you probably can create your own website using a template, that doesn’t mean that you should. These are all reasons that custom website design is an excellent long-term investment.

DIY Builders Are Not User-Friendly

Most people use their smartphones to find the services and products that they want. But most DIY template website designs are not very responsive, have slow loading speed, and simply don’t contain the many options to make it easy to connect. If your website doesn’t lead the way, potential clients won’t take the time to hunt down your information. A custom website design is entirely user-friendly, and it makes it easy for potential customers to find and contact you without wasting their precious time.

One-Size-Fits-All…Not!

You want to set yourself apart from the competition and wow potential clients before they even pick up a phone to reach out. But if you have a one-size-fits-all website template, your website will look like everyone else’s. You want your website to stand out from the rest. To show people that you have a unique culture and to build an exciting brand, invest in a website that isn’t commonplace. There is nothing impressive about a cookie cutter design; it just gives internet viewers the impression that you aren’t anything special—and you ARE special.

Outdated SEO and Code

The way that internet users find you is through using keywords and key phrases. If you have a website that isn’t updated with the latest SEO practices, then you are tanking your ranking. And if you are, then it really doesn’t matter who creates your site, because the chances are no one will ever see it. If you aren’t found on page one, 98% of internet viewers will never see you at all. So, doing it yourself is a waste of time and energy.

The cost of having a custom website design is worth the peace of mind it provides. Sometimes there are things we can do in life, but we simply shouldn’t. When it comes to your website, you want to leave a good impression right off the bat, so you don’t risk losing a potential client due to a poor first impression. Although a custom website is an investment, it is one that is well worth it!

At Fu Dog Media we can customize your website to enhance your brand and company culture. And we work within your budget to get you everything you need to make a lasting impression so that viewers reach out and contact you. We help you attract users who will become your clients. After all, that is the number one objective of your website! Contact us today to discuss how we can help!

Local Charleston SEO— And How You Can Dominate Google!

local charleston seo company

Competition is fierce—Local Charleston SEO is the Answer.

Anyone who owns and operates a business in Charleston understands that there is fierce commerce competition. If you want to be out ahead of your competitors, then ranking high on a Google search is key and local Charleston SEO is the answer. Statistics say that as many as 90-97% of all internet users don’t ever go to page two of an internet search. Therefore, if you aren’t found on page one, it is likely you won’t be found at all. Hiring a local Charleston SEO professional is the best way to drive traffic to your website, and ultimately, to your establishment!

Targeting Specific Keywords and Keyphrases with Local SEO

The way that search engines work is they take keywords and keyphrases that internet viewers use in their search and match them to the most likely suitable website. If you have the right ones in your content, then your target audience can find you. If you don’t, then they probably won’t. A local Charleston SEO expert can help you to identify what phrases and words you need to help Google match internet searchers find you so that you pop up first.

Create Great Content

Google is constantly and continually sorting, classifying, and reclassifying websites. So the best way to get your webpage ranked highly is by continually using the right content to trigger Google. Since you can’t change the static information on your webpage, a blog is a necessary tool to drive traffic to your website. But the content on your blog has to be top notch. Sure, you can write your own blog, but just because you can doesn’t mean you should. A local Charleston SEO professional understands how to use content in a blog to help get your website ranked higher so that your audience can find you. View our blogging packages here.

local charleston SEO google my business

Google My Business

If you aren’t fully using tools like Google my Business to drive people to your website and to you, then you are missing out on a huge opportunity to show up in an internet search ahead of others. Local Charleston SEO experts know how to use all the latest tips and tricks in the industry to get your website looked at and ranked highly. Google works very hard to stay ahead of the game and maintain its relevance. And if you aren’t keeping up with Google, you can’t keep your ranking up. That is the main job of an SEO expert, to know what you don’t and to be one step ahead of Google and your competition. Having great reviews on your Google My Business Page will help you get seen too. (Just check out ours for proof!)

Hiring an SEO Professional

Not all SEO professionals are the same. When hiring one, make sure that they have a proven track record of getting their clients to page one and keeping them there. A true professional should not only be able to tell you how they are going to get you ranked higher, they should be able to prove that they can. After all, the proof will be in where you rank and how much traffic they can drive your way, which should translate into your bottom line.

If you aren’t coming up on page one of an internet search, you aren’t being seen.

And if you don’t how to change that, a local Charleston SEO expert does. Their job is to use all the internet tools available to drive traffic not just to your website but to your front door. Fu Dog is a proven expert in the SEO industry, and we know how to get you ahead of your competitors and how to keep you there. Contact us today to discuss where your website ranks now and where you would like it to be in the future. Get a free SEO audit and get started!

Fu Dog Media Named 2019 UpCity Excellence Award Winner – Top 1% of Marketing Service Providers

Fu Dog Media Named 2019 UpCity Excellence Award Winner

In the First Annual UpCity Excellence Awards, Fu Dog Media Named Among Top 1% of Marketing Service Providers

Charleston, SCFu Dog Media announced today that it has been named a 2019 UpCity Excellence Award Winner in the first annual UpCity Excellence Awards. UpCity is an online marketplace for businesses to identify the best marketing service providers for their needs.

UpCity launched the Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating – an algorithm that utilizes signals and indicators (like number and quality of reviews, website performance and domain authority) to gauge a service provider’s recommendability – and, ultimately, help businesses find the best fit for their needs.

Fu Dog Media provides digital marketing services to small businesses and startups across the U.S. and Caribbean including web design and development, search engine optimization, social media marketing, graphic design and branding. Fu Dog Media is poised to expand in 2019 offering up their unique brand of creativity, exemplary design and outside the box thinking.

Ben Capa, President of Fu Dog Media, said, “We are excited to be recognized by Upcity as a top digital marketing provider. Fu Dog Media started with a simple mission to help small businesses grow through our commitment to outstanding design. That evolved into what we do today — To be an integral partner in our client’s success through all things digital, showcasing their business services through a beautiful and effective web presence with consistent, impactful branding and marketing. Our greatest passion is watching our clients grow and succeed at what they love to do.”

About UpCity:

Now in its seventh year, UpCity is an online marketplace for businesses to identify the best marketing service providers for their needs. UpCity’s Marketplace launched in 2015, and has since expanded to include over 33,000 marketing service providers in over 600 cities across the United States and Canada. There are 225,000 businesses seeking marketing service providers that visit UpCity on average each month. UpCity’s mission is to create and empower successful relationships between businesses and marketing service providers.


Fu Dog Media has now been recognized as a leading digital marketing. logo design and SEO company by Upcity, Clutch and Thumbtack.com.



6 Reasons You Need Content Marketing for Your Small Business

CONTENT IS KING.
Why aren’t you utilizing content marketing?

Content marketing is a strategy where companies create and distribute valuable, relevant, and consistent content to attract a targeted audience — This content eventually leads to a profitable customer action.

Below are six major reasons why you need to utilize one of the leading marketing companies in Charleston, SC for your content marketing.

1. You Spent the Money Designing a Beautiful Website – Don’t Waste it!

You spent a whole lot of money designing a beautiful website. Your investment will be for naught if no one ever views it. Make sure that people see how fantastic your webpage is by using content marketing to guarantee that it is seen. Blogging on your site is one form of content marketing.

If you own an HVAC company, you can post an article on “Tips to improve your heating and cooling efficiency & save money!” And what homeowner wouldn’t want to save money? The consumer finds what your company posts useful and by consistently giving them relevant content, eventually they become a customer.

2. SEO and Content Marketing Go Hand in Hand

98% of internet users will not go to page two of an internet search. That means if you aren’t found on page one, you probably won’t be found at all. SEO increases your search engine rankings and traffic. Content marketing when combined with SEO helps drive even more traffic to your site through posting relevant information through various digital outlets. Content marketing drives traffic, improves search rankings, and improves your overall web presence.

3. It Gives Value To Potential Customers, So They Keep Coming Back

Customers like to feel like they get something for nothing. Content marketing is a way to give useful information to your viewers, which leaves a good impression of your organization. It also makes it more likely they will come back again and again! When people do find the tips and information they need, they will consider your site a source. Each time that they return for more information is regarded as a “repeat” visit. Repeat visits will rank your website higher than a first-time visit. Content marketing works in many ways to get you to page one. When you use content marketing to engage them and keep them on your page for longer, that reduces your bounce rate. The lower your bounce rate is, the higher your page will rank with Google. Great content engages visitors!

4. Word of Mouth and Sharing

When someone finds content marketing full of value, they are likely to pass along the information and to share it on social media sites. Social media marketing can be as highly effective as search engine optimization. Good content marketing works on both fronts!

5. It Presents Your Organization As An Authority

If you want to be seen as a leader in your particular industry, establishing yourself as an authority is always a good idea. By giving sound advice, tips, and information through content marketing, you are creating a good impression with your audience and carving out a niche in the market through reliability and trust. Consistently posting relevant and useful content makes your company an expert in the eyes of the consumers viewing your content!

6. It’s a Fairly Inexpensive Way to Gain a Whole Lot of Traction

Marketing is not inexpensive, as you probably already know. Content marketing is one of the most effective and least expensive ways to gain internet exposure. When you compare it to other marketing methods, you get a whole lot more bang for your buck.

If you aren’t using content marketing to further your exposure on the internet, you are doing yourself a big disservice.

There are so many ways that it helps to get your website front and center, there is no reason not to use it! If you’ve been searching for the best marketing companies in Charleston SC, contact Fu Dog Media today to discuss how we can drive more traffic and generate more leads using content marketing today!

Getting to the top of Google with South Carolina SEO

South Carolina SEO
Generate Leads and Grow Your Business

You may be wondering what the secret is to getting to the top of South Carolina SEO. Or if you live outside of the Palmetto State, how you can get to the top of search engines.

No matter where you are, the process is the same. To get great SEO rankings anywhere, there are a few main things you need to consider. We've laid out the top 5 SEO tactics that you need to tackle below:

south carolina seo company

1. Target the Right Keywords

When you start any SEO campaign it's important that first, you do keyword research. A reputable SEO company near you will probably ask you what your goal is and what keywords or phrases you are after. That data is then taken to do keyword research and figure out which keywords are the best targets.

You'll want to target high volume keywords that people are searching for a lot for your particular business.

2. Create Great Content

Content is still king. Google and other search engines crawl every inch of your site so it's important for your website to have great content. If you really cater to your target customer and think about what they want and what information they are looking for, you will be able to craft engaging content that ranks high.

Creating regular blog posts is a great way to build depth on your website and drive traffic. You can craft your blogs to focus on specific target keywords to continue your quest for ranking high on search engines.

3. Mobile Responsiveness & Speed

Your website design should be mobile responsive—over 60% of users are accessing your website from their phone, so a great mobile experience is paramount to your SEO strategy. Google will actually penalize your rankings for your site not being mobile responsive.

If you haven't updated your website design in a while it may be time to refresh your design to keep up with the latest standards.

4. Boost Your Backlinks

Backlinks are still a huge part of SEO rankings. If you want to rank high, you should have hundreds and even thousands of links on websites that “link back” to your website. Having your company listed on websites with high domain authority (usually big sites with lots of traffic) will give you great backlinks.

Social media profiles, business directory listings (like Yelp, YP, and Tripadvisor), news sites (via press releases) are just a few places you can get great backlinks for your site.

5. Track Your Data

Your website data, rankings and traffic should be tracked during your SEO campaign, so you can make adjustments to your South Carolina SEO strategy as you go. Knowledge is power, and knowing exactly where you are ranked for your target keywords will help you improve your website's visibility over time. For SEO beginners, MOZ has a great beginner's guide to refer to.

Remember that SEO is an investment that takes time. How do you eat an elephant? One bite at a time. Same thing with SEO.

Finally, Hire the Right South Carolina SEO Company

SEO is a tremendous undertaking for DIY business owners. In many cases the entire SEO budget can be paid for with a just few jobs. SEO will generate revenue for years to come once you’ve invested the time, money and effort into it.

Call Fu Dog Media today or fill out our contact form to get started on your South Carolina SEO project.

Client Spotlight for Charleston SEO and Web Design Client: DJMiketech.com

Client Spotlight: Drop The Mike Productions Expanding Its Reach, Reputation with Multiple 2018 Awards

Awards reflect a high level of excellence in DJ services for weddings and corporate events.

Charleston, SC Nov. 20, 2018. Drop the Mike Productions’ very own DJ Miketech won multiple awards this year. Showing off his prowess in rocking Charleston events and nightclubs. The former on-air personality for WSSX 95.1 and other radio stations won the 2018 Crossover DJ of the Year award as well as the 2018 Wedding Wire Couple’s Choice DJ of the Year Award. He was also nominated for Best Club DJ by Charleston City Paper readers in 2018.

Charleston Wedding DJ Taking the Lowcountry by Storm

DJ Miketech has already finished up DJing 48 Charleston weddings in 2018. This talented DJ has covered events such as the 2018 Taste of North Charleston, the 2018 Cooper River Bridge Run After Party, the 2018 Lowcountry Family EXPO in Charleston, SC and is the Official DJ for the Southeastern Chamber of Commerce.

Miktech is well-known as an open format DJ. He has rocked the dance floor throughout the southeast from Myrtle Beach, Birmingham, Charleston, Savannah all the way to Tampa. Catering his sets to any crowd and his “call and response” style makes him the true definition of a party starter.

For corporate, nightlife or wedding DJ booking inquiries, view his website at www.djmiketech.com.

DJ Miketech has been rocking the Lowcountry from nightclubs to bars and restaurants to weddings and corporate events for over a decade. DJ Miketech aims to be The Premier Entertainment Company for Weddings, Corporate and Private Events in Charleston SC.

Focusing on Marketing, Web & Charleston SEO

DJ Miketech hired Fu Dog Media for website design services and for local Charleston SEO and is currently finishing out the year strong with more weddings and events.

What is SEO and why do I need it? Your Questions Answered


What is SEO and Why Do I Need It?

You may know absolutely nothing about SEO or you might know enough to be dangerous. SEO is all about finding the best ways to raise your rank in the search engines for target keywords related to your company’s business and services.

The goal is to increase traffic to your site, increasing your overall visibility on the web, and in turn, converting that traffic into customers. However, there is more to SEO than just choosing the right keywords or keyword phrases. SEO changes daily, and Fu Dog Media keeps up with the current trends and Google best practices to get you ranked high on search engines.

View SEO Plans >

How Does Search Engine Optimization Work?  

Search engines like Google have two major functions: crawling your website and building giving search users a ranked list of the websites they’ve determined are the best results for that particular search. Google is trying to give their users the absolute best information available when you say, “Siri, what’s the best pizza near me?”

So SEO in layman’s terms is the process of making your website design and content the best it can be and crafting it carefully to get you ranked for all the keywords/phrases that you want to target. We do this by asking ourselves, what does your target customer want?

Does SEO actually work?

Remember those big yellow books of phone numbers? They don’t work anymore. No one wants to flip through a phone book. Instead, they ask their phone or type a search on their computer OR ask their social networks. When you go out and about, pay attention to social interaction. It has changed. People always have their phone handy at a restaurant, a bar, and walking down the street. 

So yes, SEO does work when done properly. The average person searches for something 20-30 times per day. You need to be a part of those searches.

What does Fu Dog offer in its monthly SEO plans?

Basically, our goal is to get you ranked on the first page of Google. We use in-depth SEO audit tools to analyze your site, your competitors, your visibility (%) on the web, where your keywords are ranked, reputation, and more. We then take that data and go to work.

We’ll craft content for your site, create blogs, press releases, tweak on-site optimization, build backlinks (links on reputable sites back to your site), and more each month.

Those monthly deliverables include:

  1. Content writing
  2. Blog writing
  3. On-site optimization
  4. Off-site optimization
  5. Link Building & Directory Listings
  6. Reputation Monitoring
  7. Ongoing SEO Audits
  8. In-depth Reporting
  9. Google Analytics Data
  10. And Much More.

Keeping Up With SEO

It’s a full-time task to keep up with all the new algorithms and rules for SEO. That’s why so many businesses turn to professional SEO service companies like Fu Dog Media. We make your marketing easier because we handle all the hard stuff. Call us today at 843.608.8777 or contact us to learn more about our services.

Want to read more about SEO? Moz has a fantastic guide for Beginners. Click here to check that out.

We offer SEO to Charleston, SC and nationwide as well as SEO for the Caribbean!

The power of storytelling and brand identity in your social media and web design

Timeless and Universal 🌞🌛 your customizable instant heirlooms 💫 #LHcustom

A post shared by LOGAN HOLLOWELL (@loganhollowelljewelry) on

Storytelling in your social media and website design

One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand’s story.

“Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User’s Journey: Storymapping Products That People Love.

The products and services you are offering have to mean something to people. It’s not just good design or call to action. Companies and marketers have an opportunity to build a story to tell their customers that hopefully they can connect with.

The better the story, the more successful the product and business. One of my favorite brands I have come across (thanks to my wife) is Logan Hollowell Jewelry. My wife is addicted. It seems like every day she is marveling over the story that Logan tells through Social Media. Glistening pieces of jewelry on beautiful, California-tanned hands, subtlety moving back and forth to catch the sun just right in every post.

It’s jewelry marketed as “treasure”

Logan Hollowell tells us, “My creations are physical manifestations much deeper than jewelry. My intention is to do more than just make you look sparkly; I want to make you sparkle from the inside out. There’s a diamond inside of us just waiting to be discovered. The idea of my line is to serve as a reminder to you that you are just like a diamond – unbreakable, sparkling, and full of light.

My mission is to create heirlooms with real gold and diamonds that last forever. The idea is to invest in the best possible, because you’re worth it. I encourage women to set the bar high because it sets the stage for how you deserve to be treated. My intention will always be that when you wear the jewelry that you feel empowered and beautiful – that of a goddess.”

Logan handpicks each gemstone based on her intuition and the feeling that she receives from the stone and its beauty. Logan is, ultimately, in the business of healing arts and works with energy to improve lives. Logan dreams of adding piece of universal energy to your collection and, with it, a piece of emotional value.

Social media marketing and website design that is as addictive as it is spellbinding.

So how do you tell your story? How do we make sure that people engage with your brand and connect on a deeper level that will make them a customer who will return again and again? How do you get your customers to “treasure” your products and services?

Fu Dog Media aims to engage your audience with every design and to help you establish a story worth hearing. With every new website design we create, with each social media marketing account we take on, with every piece of graphic design, we are showing people what your brand means and we are telling your story, and that’s why it is so important to hire a professional when it comes to your digital marketing. Most of our customers are wearing so many hats, they are starting to tip over. We will take away that burden and help you tell a story worth telling through your digital marketing. Contact us today, and let’s start writing your story.

What is Geo Location and how does it Affect Searches

How Geo Location Targeting Affects Google Searches

If you go to a search engine like Google and look for donut shops, there could be literally thousands of shops in the US. So, if you live in Charlotte, NC, you would like to see places that are within driving distance of your home or business. The same is true for someone in Los Angeles because getting something sweet to eat from a Charlotte donut shop is not feasible in Southern California. In fact, your geo location can have a huge impact on those searching for your products or services. Let’s take a closer look at some of the ways that geo location can affect searches.

  • IP Address – Google uses factors like IP address to show searchers the most relevant search results. That’s why when you search for a local business, Google seems to know where you are. They don’t know exactly, but they know the location of your local Internet provider, and this gives them a very good idea of your approximate location.
  • Overriding the IP Address Factor – Google is still very big on search terms so if someone searches for something in a specific location they’ll get businesses in that area. Let’s take the example of the Charlotte donut shop again. Suppose the shop is in Mint Hill, a small town just outside of Charlotte. If you search “donut shop Mint Hill” you will get an exact match because you’re using geo-specific search terms. So, what does this mean? Geo-specific keywords are a good idea.
  • Get Noticed on Google by leveraging SEO, SEM and Geo Location Targeting – Your geo-location is important, and a Google My Business Page can help. In fact, if you have multiple locations, make sure to have a page for each one. Talk to your SEO professionals at Fu Dog Media. We can show you the best ways to get your business noticed locally with location based optimization including SEO, search engine marketing, and social media marketing. Call us today at 1.843.608.8777 for more details.

But I don’t have time for a new website or SEO…the pitfalls of being a business owner

We’ve heard every excuse in the book for not building a professional website design or focusing efforts on Search Engine Optimization.

We have heard it over and over throughout the years from busy entrepreneurs—”I don’t have time to work on my website because {insert excuse here}.” Also, “I don’t need SEO. I have plenty of business.”

Or my favorite, “SEO is expensive.”

You’re right SEO IS expensive. It’s so expensive that it’s costing you, not the price of your package from your SEO company, but it is costing you thousands and thousands of dollars in lost revenue. Every time you do not come up in the search engine results, you are losing money. Think about the amount of searches for services exactly like yours that you have zero chance at. The numbers will blow your mind if you really think about it.

Your money is online. SEO and Web Design help you get there.

We’ve also heard from the same people that their leads are drying up and the phone hasn’t been ringing. Sigh.

If you own a business, you need a website. If you own a business, you need SEO. Even if you are already busy with all the referrals you can handle, you need a website and you need SEO.

But, why do I need a professional website and SEO if I’m already busy?

  • Professionalism – No website? Then you’re already behind the 8 ball. As soon as you get compared online by a customer, you lose to the company who has a pro website.
  • Referrals are not guaranteed  No matter how big you build your referral network, they can dry up and they can slow down. If anything, when referrals are great it is the exact time to attack your online presence because you want to build a sustainable growing business.
  • Dominance – Some people are in business to do just enough to get by. Some people want to be the best and dominate their field. If you’re the latter, then you want to dominate the search engine every time someone types in a keyword related to your business. Think it’s not important and you can wait for your search rankings to organically grow? Over 90% of searchers never go past the first page of Google Results!
  • Quality of Customers – You can serve customer A or customer B. Customer A is cheap, complains and ends up costing you in the long run. Customer B is your perfect customer. Customer B spends money, doesn’t complain, wants results, and is willing to pay for them. With the right online strategy, the right customers come to you. There is a point as a business where you take everything you can get for survival, and there is also a point as a business that you get to define who your customer is. A professional web design and top Google page rankings is a big piece of that puzzle.
  • Selling Your Business – Being at the top of Google with an amazing online presence adds value to your business and down the road, if you do decide to sell, your buyer will be very happy that you have spent the time and money on dominating with your online presence.
  • The money is online – Whose got your money? The people holding cell phones, typing on laptops, and browsing through tablets. They’ve got your money. Are you connecting with them? When they ask, “who is the best company in Charleston for {insert service here}?” are you coming up?

So, should you have SEO and a Professional Website Design?

I could honestly go on for hours, maybe days on all the reasons that you should have a professional website design and search engine optimization. The end results if you are working with the best of the best in web design and SEO are fantastic. Being on the first page of Google can change your entire business. This isn’t a sales pitch for Fu Dog Media. This is just simple truth. If you want to be a dominant force in your industry, you should do the things that will make you dominant.

You’re not too busy. Make the time to be great.

5 Reasons You Should Skip the DIY Website Builders

Your business deserves more than an average DIY Website Builders

Being in this business for a quite some time now, we’ve heard just about everything. One thing that comes up often is potential clients turning down a website proposal in favor of a DIY website builder like Wix, Weebly, or SquareSpace. There’s definitely a market for these and it makes sense for startup companies on a shoestring budget. Most of them are pretty easy to use and they will get you online quickly.

Just like many things in life though, you get what you pay for, or don’t pay for in this case. There are many reasons to avoid DIY website builders, but we’re going to give you our top 5 below.

  • 1. Templates Versus Custom Website Design – “I’m just going to do it myself.” – With all of these DIY builders you choose a template that 100’s or 1000’s before you have picked, you add your logo, some pictures, some text, and voila…new website. So easy right? But, you put a lot of thought into your company before you decided to start it. Is your website sending out the right message? Does it appeal to your target market? Are you saying the right things to convert traffic into leads or sales? Chances are you are missing out on a lot of conversions which means you are missing out on a lot of revenue.
  • 2. SEO and Design is Limited on Website Builders – “I can handle SEO. I’ve Googled it.” – With every DIY website builder, you only have access to so many parts of your site. You can’t get into the core files, you don’t own them, and you can’t move them when you’re ready. What that also means is you can’t properly optimize your site for search engines. At least not the way you can with a custom design on your own hosting account. You are also limited on design options and features. Doing it yourself equals lost rankings and lost revenue.
  • 3. Scalability – “I think I’ve outgrown my site.” – As your company grows, you will have different needs. Can your website scale with your business? Most likely with a website builder, you are going to realize that the answer is no. Which means, wasted time building a website you aren’t going to keep on a platform that you will have to transfer. Anything you have built on the old website builder, you’ll have to recreate with your new web designer. If you have the budget, build your website the right way from the beginning.
  • 4. UX (User Experience) – “Look how pretty my website is.” – Using a website builder, your UX will suffer. Why? Because you’re limited to your template and your likely limited design skills. Can you create graphics and edit photos like a professional? For most people, the answer is no. Google has a certain set of standards it likes to see with the way your copy is organized on a page as well and your rankings are partially determined by your website’s readability. There’s a lot more factors than just a nice looking site. A website has to give users a certain experience and feeling that will turn them into a customer.
  • 5. Time is Money –“I give up. I need a professional!” – As a business owner, our time should be spent on growing the business, selling product, making relationships, etc. Business owners can be bogged down by so many things and wearing so many hats that the business suffers. It is time consuming to build your own website and try to figure out if you are doing things the right way.

Heard Enough? Allow Us to Create Your New Website!

Our team of experts at Fu Dog Media can handle your website makeover on your behalf. We will first identify your current areas of concern and then work directly with you to create a strategic plan to redesign and revamp it accordingly. Give us a call today so we can get started!

How Online Reviews Impact Your Page Ranking

How Reviews Impact Your SEO Rankings

Effective search engine optimizing is more than just choosing good keywords and sitting back and waiting for the money to roll in.

In fact, strategies like customer reviews and reputation management can have a dramatic effect on your search engine rankings. Let’s look at how reviews impact your SEO rankings and how you can benefit from them.

  • The Value of Good Content
    At Fu Dog Media, we help clients create beautiful websites with easy to read and informative content. Your visitors like quality content. People are more likely to stay longer at an attractive and professional looking site. Not only do your visitors want quality content, so does Google. They reward you for presenting quality content and not just a lot of “keyword stuffed” paragraphs.
  • So what does this have to do with reviews and SEO rankings? When you add reviews, you increase your content. And this content is relative to your business. Google wants content that is relative to your products or services. If you give Google what they want, you get rewarded.


  • Visibility
    When you want to find out about a company or product, what do you do? You ask others, read information, and research the matter. In other words, you look for other people’s opinions. How many times have reading positive reviews about something swayed your opinion or made you decide to buy something?
  • Increase your SEO ranking and visibility today. By adding reviews to your site (or to other sources like Yelp), you increase your online visibility, and this almost always increases your SEO rankings. Fu Dog Media is here to help you get your site noticed with reviews and many other strategies.

The HOBA Mobile App expands to Florida kicking off at the Riptide Music Festival in Fort Lauderdale

The HOBA Mobile App expands to Florida kicking off at the Riptide Music Festival in Fort Lauderdale

HOBA, the ‘hop on a boat anywhere’ mobile app, has confirmed that it will be participating in this years Riptide Music Festival in Fort Lauderdale, FL taking place this weekend December 2nd and 3rd at the Fort Lauderdale Beach Park.

While HOBA has been busy establishing relationships with boat captains and sea schools in Florida, the event will mark the first time HOBA has had a live presence in the state. Festival goers are invited to come by the HOBA tent to find out all about HOBA and register to win a pair of 6th row tickets and a parking pass to the Miami Heat game on Dec. 23rd valued at $750. Participants must download the HOBA app to enter.

HOBA has experienced massive success in its founding city, Charleston, SC, as the app that allows users to book boats on demand easily from their mobile phone. With over 8,000 downloads in a few short months founder David Yates said, “We’re excited to bring the HOBA app to Florida as our users so far have had a great experience with the app. We’ve fine tuned it so it will be easier to search, connect and book a boat from anywhere. Captains all over Florida are excited to get involved and get people on the water.”

The Riptide Music Festival takes place on the shores of South Florida Featuring Cage The Elephant, Weezer, KC and The Sunshine Band, Boyz II Men, Lou Gramm – Founding Member of Foreigner, Portugal. The Man, Morris Day & The Time with a Tribute to Prince, Andrew McMahon in The Wilderness, Loverboy & more. Over 20 bands on Fort Lauderdale Beach!

Find out more and download the HOBA app for both Apple and Android at https://www.hobarides.com.

Connect with HOBA on social media or search #hoba

About

HOBA is a ride-hailing app for boat captains and passengers. Connecting boat owners and travelers, HOBA gives passengers the unique opportunity to charter a boat with friends and family on demand.

Contact

Reynolds Treasures Launches New Website and Introduces New Corporate Brand

Reynolds Treasures Launches New Website and Introduces New Corporate Brand

Charleston, South Carolina, November 24, 2017: Reynolds Treasures is pleased to announce the company has launched a new website and introduced a new corporate brand. The premier wedding service provider offers seamless, professional wedding coordination, various wedding packages, officiant services and more for that special day.

By launching the company’s new corporate brand and website, the wedding provider is reintroducing itself to clients to show how they can better meet their needs. When the company began in 2011, it set out to be a prominent leader in officiating services.

During this time, Reynolds Treasures has also expanded its offering of wedding packages, as well as coordination and planning services to assist both destination couples and locals in creating the dream wedding in Charleston they envision within their budget.

As part of its rebranding, the company has also introduced a new logo. “The business has grown significantly over the last few years. The new logo better reflects all of the services that we offer and the tremendous value that we bring,” said owner, Andrea Easterday.

The new website details all the services the business offers, which includes both ordained wedding ministers and wedding officiants for the Charleston, South Carolina, area. To truly personalize a wedding and make it the unforgettable day it deserves to be, officiants can custom-tailor the service, whether it is for intimate ceremonies, larger wedding parties, civil ceremonies or elopements.

For more information about the company and its services, visit the website at Reynolds Treasures or call 1-843-460-3565.

About Reynolds Treasures:

Reynolds Treasures is an elite Charleston, South Carolina, wedding service provider. The company offers high-quality and personalized services for local and destination couples who are looking for the wedding of their dreams. The company offers professional officiants who service a wide variety of weddings, which includes civil ceremonies, intimate ceremonies, elopements and more. Various wedding packages fulfill couples’ dreams, which can include romantic elopements, helicopter elopements, beach weddings and more that are designed to fit within any budget.

Elements of a Fantastic Logo Design

Creating the best logo design

Visual appeal has always been a central aspect of online digital marketing. If you’re building a startup from the ground up and you want to draw in potential customers to your site, a fantastic logo design can get the job done with ease.

Designing one might seem easy for you. But anyone who’s tried their hand at building an effective logo knows just how difficult this can be. That’s why hiring expert assistance is a smart move. But how do you know if it’s the right logo for your business? You’ll need to have the ability to identify key elements of a fantastic logo design. Read on to know what these are:

  • Consistency
    The best logos in the world have one thing in common: they’re consistent with the brand personality of the business they represent. From Apple’s recognizable logo to Amazon’s arrow pointing from A-Z, iconic brands and businesses set the right impression from the get-go. And they do with the right logo, one that’s consistent and reflective of the values and principles of their business.
  • Color
    Color combinations can improve a consumer’s buying interest or kill it. Ever notice how many restaurants have logos in warm hues of red and orange while banks often have darker tones of blue? Make sure you pick out the right combination that would perfectly capture what your business is about and what it stands for. For instance, if you’re running a money lending business, you’re you wouldn’t typically use pink or orange for your logo design.
  • Style & Font
    What kind of ambiance or atmosphere do you want for your consumers? This is especially crucial if you’re running a restaurant or shop. Picking out the right style and font for your logo can help, providing potential customers with a clue on what they can expect the moment they step through the doors of your shop or business.
  • Harmony
    The most effective logos are all in sync, says the Huffington Post. All the elements must fit into one harmonious piece. If there are too many elements, that’s going to hurt the effectiveness of your logo and could easily confuse potential consumers. That’s why hiring the right graphic design company is crucial.
  • Hiring the right logo design company is key
    At Fu Dog Media, we sweat the little details. We know they matter. That’s the same approach we use in everything we do, including our logo design work. If you need a logo and you need it done right, don’t hesitate to get in touch with us.

Rent Dump Trailers launches new website design in Charleston, SC and is poised for expansion

Rent Dump Trailers

Rent Dump Trailers is pleased to announce the company is celebrating several important achievements, including its two-year anniversary, rapid business expansion, hosting quarterly networking events, recent partnership, new website and new branding initiatives. The company rents dumpsters, removes junk and offers various hauling services to clients throughout Charleston, South Carolina.

  • On November 15, 2017, the company was proud to reach the milestone of its two-year anniversary, during which the company has continued to experience growth and serve even more customers with its premier services. During this time, the business has expanded by purchasing new equipment to better serve clients’ needs.
  • To highlight its quality services, Rent Dump Trailers participates in many networking events to meet with prospective clients and partners for better relationships. For instance, the company has formed a new partnership with Jerry and Trey Langston.
  • As part of its new business expansion and rebranding, a new website has been launched, which has attracted new partners through a strong marketing campaign.

For more information about the company and its products, visit the website at Rent Dump Trailers or call 1-843-818-9609.

About Rent Dump Trailers:

Rent Dump Trailers is a family-owned, on-call business that offers high-quality dumpsters for rent, efficient junk removal and hauling in addition to minor demo and tractor work. Offering equipment that can fit into tight spaces downtown and affordable daily rates, the company is perfect for diverse jobs, industries and clients. The company also specializes in clearing debris from hoarder homes and clearing properties following evictions. Rent Dump Trailers is available for jobs large and small to leave properties in pristine condition.

Do I Really Need a Google Business Listing Page?

Do you know what “Google My Business” is?

It’s a free business tool that helps you manage your online presence with the search engine giant, and this includes Google Maps and Google Search. A Google Business Page (from Google My Business) can help a small or medium-size business in many ways. Let’s check out some of the good things it has to offer.


  • Signing Up
    To sign up for your Google My Business page, you need a Google account, and then you’ll have to visit the My Business section. Just supply your business contact information to verify that you run a legitimate business.You’ll get to select what category your page should be listed under. Next, be sure to choose the most relevant keywords for your products or services. You can include as many as 5 videos and 10 images at no charge.
  • Do you have more than one location? If so, you can create a Google My Business page for every location. For example, if you have Charlotte, Monroe, Gastonia, and Rock Hill locations, you should have four separate pages to reach your targeted visitors.

  • Benefits of a Google Business Page Listing
    With a Google Business Page, your business becomes easier to find. Many Web surfers don’t want to search through sites and visit contact pages just to find your location. Once you’re on Google Maps, searchers have your exact address right away. This is the perfect search tool for potential customers out looking for you with their mobile devices. They also have access to your reviews so they can see what kind of business they are dealing with!
  • Style & Font
    What kind of ambiance or atmosphere do you want for your consumers? This is especially crucial if you’re running a restaurant or shop. Picking out the right style and font for your logo can help, providing potential customers with a clue on what they can expect the moment they step through the doors of your shop or business.
  • Advertise for Free
    To check out all the great things that this strategy can do for your business, contact to Fu Dog Media. We offer a free SEO Audit Report of your website ($299 value). Click this link now to get started or for more information call 843-864-9268.

HOBA Confirms The Water Cleanup Challenge on Shem Creek Will Go Ahead This Month Following Irma Recovery

HOBA Confirms The Water Cleanup Challenge on Shem Creek Will Go Ahead This Month Following Irma Recovery

HOBA, the ‘Hop on a Boat Anywhere’ mobile app has confirmed that its Water Cleanup Challenge, in observation of International Coastal Cleanup Day, will take place later this month on Shem Creek (SC) after Hurricane Irma forced the original event to be postponed. The Challenge, which will take place on Saturday, October 21 is an eco-mission with a difference. With live music, a Captain’s party and $3000 worth of prizes up for grabs, HOBA’s Water Cleanup Challenge invites boaters and paddle boarders to turn trash into cash by collecting the most ocean litter. Working in teams, boaters and paddle boarders will start the clean-up at 10am from Red’s Ice House on Shem Creek, Mt Pleasant.

Tourament Style Cleanup

The Water Cleanup Challenge will be structured like a fishing tournament – after collecting their trash bags from Red’s, each team will have the entire day to clean up Charleston’s historic waterways. The top three boats and top three paddle boarders bringing back the most trash at 4.00pm will share over $3000 in cash and prizes donated by local businesses.

HOBA founder, David Yates said, “The Water Cleanup Challenge was originally planned for International Coastal Cleanup Day on September 16th, but was rescheduled so that residents could take care of their own homes and community following Hurricane Irma. We still have tons of debris and trash in the water and marsh. Now, we would like to challenge everyone to take part, invite their friends, spread the word and do whatever they can to help this awesome cause! Let’s get everyone together to help clean up our waterways.”

The Challenge will kick off on Friday, October 20th at 7:00pm, with all pre-registered teams invited to a Captain’s Party at Red’s Icehouse – a BuzzFeed top 50 US bar and best waterfront bar in CHS winner since 2003. The following morning on Saturday 10/21 the Challenge begins at 10-11am from Red’s.

Ocean Conservancy – Fighting for Trash Free Seas®

International Coastal Cleanup is a global volunteer movement to protect the ocean. Almost 12 million people have taken part around the world, collecting and tracking ocean trash such as plastic beverage bottles, grocery bags, straws and food wrappers. In 2016, more than eight million kilograms of ocean trash was collected by 800,000 volunteers as part of International Coastal Cleanup.

HOBA is a ride hailing app for boat captains and passengers, based near Shem Creek in Charleston, South Carolina.

Teams should PRE-REGISTER today to take part in The Water Cleanup Challenge on Shem Creek online.

Find out more and download the HOBA app for both Apple and Android at https://www.hobarides.com.

Connect with HOBA on social media or search #hobacleanupchallenge

PRE-REGISTER TO PARTICIPATE

About

HOBA is a ride-hailing app for boat captains and passengers, based in Charleston, South Carolina. Connecting boat owners, water lovers and travelers, HOBA gives passengers the unique opportunity to charter a boat with friends and family and lets boat captains set their own rates and earn a great living.

Contact

MEDIA CONTACT: David Yates
Email: hi@hobarides.com
US TEL: 843.568.2521

Why You Need to Update Your Website Regularly

You don’t just start a business and expect business to just come—and you don’t just build a website and expect traffic and conversions to come either.

If you’re wondering why you need WordPress care or a solid maintenance plan, here are 6 reasons why:

  • 1. Content Marketing—Fresh published content and consistency in adding content is king
    One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers.
  • 2. Website Security
    Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe.
  • 3. Visual appeal—staying up-to-date
    Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date.
  • 4. SEO – Consistency in building depth
    The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up!
  • 5. Keep It Mobile friendly
    Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach.
  • 6. Image quality
    One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.

Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and help you need, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.

Invest in a care plan today.

Google Reviews and How They Affect Your SEO and Reputation

Online Reputation Management

For plenty of consumers out there, it’s standard practice these days to go online and check out feedback and reviews before buying a product or paying for a service. As more and more platforms and review sites pop up, providing handy avenues through which people could freely express their views and warn others of dodgy entrepreneurs, ensuring your business has positive reviews and feedback is essential, now more than ever.

  • How do positive reviews help?
    When people do a search on Google, the reviews, ratings and even the comments that appear along with the top results in the SERPs can affect the way their searches go. Those on top of the list will have the best click-through rates. If yours appear with high ratings or positive reviews, then that’s going to improve traffic to your pages as well. People, after all, are much more likely to click on your site when they see those high ratings in tow. Search Engine Land Land says positive reviews encourage potential consumers to put greater trust in a business.If you’re new to the business and just starting out, one way to draw in potential customers to your site is through high Google reviews.
  • Why Google reviews?
    While there are a host of other sites like Yelp and TripAdvisor, Google reviews seem to carry greater weight with consumers. These are seen to be much more reliable and trustworthy. That’s essential when you’re trying to build up a brand and business. How do you get customers to choose your product or service against all the competition out there? By building trust. Positive reviews from a reliable source like Google help generate that trust. By improving on your Google reviews, you could easily promote your brand and business to your target market or segment.
  • Where to get help?
    At Fu Dog Media, we can help you get the kind of results that would put your business right on the map. Since every new business faces the challenge of trying to build brand awareness and recognition, getting on top of those results will be central to your marketing success. Our digital online marketing team understands that. With a team of trained, experienced and skilled professionals on your side, we can help improve consumer interest in your product or service and generate more traffic to increase your conversions and sales.

Want to know how? Contact us for an appointment today.

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