6 Critical Benefits of Adding Live Chat to Your Website or E-Commerce Site

One of the biggest trends in customer expectations is having immediacy to speak with a customer service agent around their schedule, instead of just from nine to five. Studies show that over 69% of consumers expect to talk with a customer support specialist in real-time and of that, 60% believe that the relationship should be connected. For example, if a customer leaves a message via a social media site like Facebook, they expect that the customer service agent who follows up should have all the information they need from the get-go.

The desire that consumers have requires a multi or omnichannel approach to your customer service support. One of the most critical components of such an “omnichannel” approach is having Live Chat support. Live Chat support software allows customers to reach out and have their questions answered without having to leave an email to be returned or to find their phone to call.

Customer service agents are available in real-time so that they can address whatever question a customer has about a product, service or issue they are having.

Live Chat offers many benefits for businesses that are looking to enhance their customer satisfaction. But these are the six most critical ones.

Live Chat is the Preferred Support Channel for Consumers

A recent study found that 41% say that live chat functions are by far their favorite means of communication. Whether it is used to foster sales or to give people real-time support to trouble-shoot, customers enjoy having the instantaneous response that it provides:

  • Not many customers want to chase down their phone, and then a number, and then wait on hold
  • A Live Chat function makes a running transcript of the conversation so if it is interrupted, you can go back to exactly where you left off
  • When combined with other features like voice call options, screen send or share screenshots, it makes resolving issues easy and efficient.

Live Chat Connects the Customer

Not all people have the capacity to or want to directly speak with a customer satisfaction agent. There are all sorts of reasons that someone might not be able to speak directly with an agent such as hearing issues or heavy accents that can get in the way of communicating. A live chat function can bridge any logistical ways that conversations can get lost in translation, literally.

Live Chat Leads to More First Contact Resolution Results

Live Chat is an excellent way to help people with their smaller and less complex problems. That way, the lines to speak to someone to get answers to more challenging issues are available when you need them. Live Chat frees up your customer service team to better use their time and resources. A study involving the cleaning brand Vax, showed that using live chat increased their first contact resolution from 78% to 87%. It also helped to reduce the time needed for consumers to reach out to the phone line by going from 81% to nearly 77%.

Live Chat also helps with improving tools for analysis by improving the customer service agent’s experience by:

  • A transcript is provided for each interaction – it records theme, keyword, sales channel, customer type, and support ticket results
  • You can spot common themes according to questions asked that help with navigational problems related to your support content
  • It feeds consumer data directly to your CRM, which allows for a 360 degree perspective for your customers
  • The data you receive can help to generate content about the most frequently asked questions, which enhances the consumers' ability to self-service

Live Chat Software

Live Chat Helps to Build Trust

By giving the consumer the ability to reach out to you when they need you most, it helps to build trust in your company and brand. Allowing the consumer various streams of contact, depending on what they are most comfortable with, gives the impression that you are responsive and care about what your customers want.

Live Chat also allows people the ability to talk in real-time outside regular business hours like evenings and weekends, when most call centers are closed. The idea of Live Chat is that you are addressing the consumer around their schedule and for their direct needs.

Make sure that your Live Chat agents are well-versed and experienced in Customer Service. And also make sure that they know the different demands that might be associated with a Live Chat versus a phone call. Look for employees who are proficient on the computer and who can type quickly. Also make sure to find someone who speaks well and writes concisely understanding that people want a friendly answer via chat, with the same niceties that they get from talking with someone in person.

Live Chat Can Help to Enhance Sales

Live Chat is typically thought of as a part of help desk software, but that doesn’t mean that it should be limited to just customer support. Statistics continue to show that it is viewed very favorably by consumers, which means that it can play a significantly positive role as a sales tool as well. The study done by Vax, also resulted in a 26% increase in their year to year sales via their internet. When you use live chat for more than just customer support and in targeted ways, you can:

  • Reduce high drop-out rates throughout the checkout and sales process. A live Chat agent can helpfully walk the consumer through the process of completing the sale
  • If you notice that analytics tell you that there is a high volume of customers that go to the website, yet don’t follow through to buying, a live chat agent can be responsible for targeting them, asking and answering questions, and handling things at the moment so they don’t drop out before they buy.

best live chat software

AI Chatbots versus Live Chat Software

One of the ways that companies have tried to enhance their customers' experience is through using AI chatbots. But AI chatbots are not the same as live chat software, and they might be cheaper, and they can help with smaller problems and tasks.

A website that uses an AI chatbot works by using natural language processing and machine learning to help generate responses. It is an excellent tool for things like updating the order of a shipment or finding a sales receipt. Therefore, it is revolutionizing many industries' processing.

The benefits of AI chatbots are just now starting to inundate the market. And many companies are starting to use them to save time so that their agents can handle the more complex questions. It has also increased customer satisfaction because there are lesser wait times for customer’s concerns to be addressed. There is little argument that AI Chatbots are becoming an integral part of efficient and effective customer service teams.

Live Chat is one of the biggest things taking over the website world for a good reason; they cater to the customer. Not only do they allow customers to get their questions answered immediately, even when call centers have closed, they are also helping to drive customers to purchase where they might not have followed through. So, from everything to customer support to sales, live chat and AI chatbots are becoming a critical part of updating your customer experience and getting ahead of the competition. Ready to sign up? Click here.

What is White Label Web Design and is it a Good Choice for Your Agency?

In the age of the internet, website development is a highly critical component of a business's presence, branding, and marketing. And, as such, your clients are right to demand that their websites function and look cutting edge and exactly as they want them – even though, for most, they have no clue what that actually is. If you are spending more time updating and redesigning than is economically advantageous, then a white label web design might be the ticket to freedom for your time and your budget.

What is a White Label Web Design?

A white label web design is a website that is created by a web development company for another agency or company. The beauty of it is that there is no business or name attached to it, so you can add any name or branding you want. So even if your company is not well versed in web design or development, the right white label partner can give you an awesome service to add to your company's offerings.

Picture this… You have a client who comes to you and wants the whole package, a new website, social media advertising and marketing, and SEO services for their new endeavor. Once you have the details worked out, you reach out to us and give us the full project description, we agree on a price for the website, and then you resell it to the company who first approached you. That way, you are free to work on the other components promised, and focus on what you do best – the rest.

What’s Awesome About White Label Web Design?

We don’t attach our name to it, so you get all the credit, and we are okay handing it over. Best of all, you don’t lose the rest of the marketing, advertising, and SEO work that is on-going because you choose not to pay an in-house developer. You'll have the full support of our agency for ongoing website maintenance and support.

Who is White Label Web Design Ideal for?

There are a vast number of businesses that could benefit from this outsourcing of website design practice, and they aren’t all in the web design business. They are organizations who want to stay competitive in other areas of internet and digital marketing, but focus solely on the parts they do best, which might not exactly be web design. Perfect examples are:

  • Digital Marketing Companies – Currently your strengths lie in SEO or content marketing, but you keep losing to the competitors who take it from start to finish. If you white label web design, you get the project from the start and focus right out the gate on what you do, while we work on the design.
  • IT Consultants – As any programmer will tell you, just because you know how to create a website, that doesn’t mean you should. It takes a design eye and a web design background to take a concept from start to finish. But an IT consultant is the best person to take the site and hit the ground running and protecting it once created. Web design can be a great add-on service for IT professionals to add to their arsenal.
  • Ad Agencies – Ad agencies work with clients on getting their business out there via various mediums of advertising. If your ad agency doesn’t offer web design, it might be time to add it to your services. It will fit right in with your other services and you can add value to what you already do!

What are the Advantages of White Label Design?

We know you probably have the imagination to think about all the advantages of having someone else do the design work for a website and then reap the benefits of creation, but we thought we would spell them out –

Time to Do What You Do Best!

Any smart businessman knows that it is better to focus on the things that make your business successful that you can do, and then delegate the rest to the best. Why spend time designing a mediocre site while your competitors are getting the edge? Focus on what you are good at and let us handle the rest.

You Have More Than You Can Handle

Sure, you know how to do website design, but the profit is found in quantity. When your cup runneth over with too much work, don’t turn clients down, let us pick up the slack!

Stop Trolling for Quotes

You know how time-consuming it is to get a quote for every website that you have to do. If you have a price set in stone, you don’t have to wait for a third-party to make your bid – bid away!

Quality is Key

Win businesses over for the long-term by providing the most outstanding and spectacular websites possible. Anyone who sees it will think you did it, and they will be lining up for you to “do” it again!

What are the Possibilities for a White Label Website?

The best part about white label websites is that they can be used for whatever you want without limitations. We provide you with the proofs that are nondescript in prototypes and test sites, and you are the go-between to create with your customer without them ever knowing that it is coming from elsewhere. And it can be whatever you need it to be.

You are the liaison who gets all the information, document requests, and graphic approval say. Although, if you want, we can do that too. We are really flexible. At Fu Dog Media, we can be your secret, or your secret weapon, to help with the client on the approval side too.

Once it is complete, it is all yours. You have full rights and have paid for it. Go ahead use it as an example or present it in your portfolio! You can begin an entire website design company without having to lift a finger to actually design. We provide the canvas, you paint it as you want it.

Why Fu Dog Media?

At Fu Dog Media, our mission is to make you look as good as possible. We want your business to succeed as much as you do! We are a one-stop-shop that helps with as little or as much of the design and development process as you need. We work with you to create beautiful websites to sell to others as your own. And once you approve it, it is ready to go.

Once we get your site up and running, we will be here every step of the way. Our team is here for you long after it goes live. If something needs to be changed or revised, we’ve got you. 

How Much Can Your Business Make From White Label Design?

The answer is that it is up to you. You get to decide what you want to charge your clients over our agreed-on base price. And if you are a real go-getter, the more sites you sell, the more you make. Yes, it really is that easy!

How do I get Started?

Are you ready to begin a new endeavor or see the endless monetary potential for offering website design to your existing business? What are you waiting for? Contact us today and let's get on it. It only takes a few minutes to discuss how we can mutually do some really incredible things…. Give us a call or contact us today!

10 Reasons You Need a Digital Marketing Strategy to Dominate

The way to market your service or product has changed significantly since the introduction of the internet. And where once it was all about advertising in a one-way stream of messages, the new age of digital marketing is about communication between you and your customer base. Sometimes the hardest part about a digital marketing campaign is knowing where to even start, and then trying to figure out how to get where you want to go.

Do You Currently Have a Digital Marketing Strategy?

Over the past decade, the number of small businesses incorporating a digital marketing strategy has increased significantly from about one-quarter to about 45% of companies hopping onboard. Although that is a great improvement, that still means that over half of businesses are missing the boat.

Traditional marketing and branding is still a highly necessary part of your overall success, but digital marketing differs because it is more interactive and communicative. If you aren’t employing both types of ways to reach your niche market, you are missing out on a huge percentage of potential.

Ten Reasons Why you Need a Digital Marketing Strategy

1. You Have No Direction

It is nearly impossible to get where you are going if you don’t know where that is or the path to get there. Digital marketing isn’t about throwing everything out there and hoping something works. It is a targeted way to devise an overall campaign so that everything you do is relative and works in combination to get to your end-game. If you aren’t analyzing what is working and what is not, or haven’t a clue even how to, you are likely throwing time, money, and resources out without getting much for it.

2. You Haven’t Clearly Defined Your Audience or Niche Market

The key to a successful digital marketing campaign is knowing who your audience is. Clearly defining what niche market you serve is integral to using targeted marketing to interact with them.

3. Your Competitors are Doing it Better

When devising a marketing campaign, you have to know who your competitors are and analyze what they are doing right and wrong to differentiate your company. If you aren’t learning from the competition to get and stay ahead, they might leave you in the dust.

4. You Don’t Have a Clear and Concise Message

For content purposes, you must have a clear and concise message that states who you are, what you are about, and what your philosophy or brand stands for. A clear message across all mediums is important to establish not just brand familiarity but also brand loyalty through the message that you send. Once you find your message and your voice, use it consistently across all forms of digital marketing like social, email, and blog content.

5. You’re Not Staying in-Tune With Your Customers

Opinions change over time, and to remain relevant and successful, companies have to be in-tune with what their customers desire. They can only do that through the use of feedback to identify vulnerabilities and weaknesses. Using feedback from clients, surveys and online reviews is the best way to be on the pulse of what your customers think and feel about your message, your products, and/or your services.

6. You are “Disintegrated”

A machine works best when all of its parts are in sync. If you have separated your traditional marketing from your digital marketing strategy, then you might find yourself disintegrated. Your online representation should have the same tone, brand, and message as your offline marketing. Consistency across marketing channels is key!

7. You Don’t Invest Enough Efforts Into Your Digital Presence

Digital marketing shouldn’t be an afterthought or something that you just “throw together”. Because the internet has changed the way that consumers find companies and products, if you aren’t investing your time and resources into digital marketing, you are making yourself obsolete.

8. You Aren’t Evaluating What Works and What Doesn’t

Just as important as it is to use all the digital marketing tools at your disposal, it is critical to not duplicate your efforts. Make sure that you are continually evaluating where your efforts are being spent so that you aren’t throwing money out by doing the same thing in ten different ways. Evaluate what all of your efforts are doing to look for any overlaps. Adjust or get rid of strategies that aren’t working and double down on the things that are.

9. You’re Not Staying One Step Ahead

The way to remain relevant is to make yourself important in the marketplace. For a successful digital marketing campaign, you have to be willing to diversify, stay ahead of the game, and continually look for holes in advertising and marketing to insert yourself. Your audience will likely change over time, so you have to know when things are shifting, and shift your message and campaign accordingly.

Coronavirus has really shown how important it is to adapt to the current market and has forced a survival of the fittest mentality on businesses.

10. You Aren’t Using All the Tools Available

There is an endless number of ways that companies can segment and reach potential and existing customers. You have to do both; retain your customer base and find new audiences. That takes using all the tools of digital marketing that you can. Those tools change rapidly though, and keeping pace is the only way to ensure that you aren’t missing opportunities to grow your business and your bottom line.

Most businesses understand the value of marketing and advertising. In the new age of the internet, marketing has changed. And it is no longer about placing an ad and hoping your niche market will see it and reach out. Digital marketing is about creating a two-way channel with your audience to find a strategy that works through communication and feedback, as well as refining your message and establishing your digital brand presence.

Are you doing all you can to use the powerful tools at your fingertips?

If not, let Fu Dog Media help you create a digital marketing strategy to achieve your business goals. Contact us today to get started.

Creating a Powerful Web Design & SEO for Roofing Companies

The roofing industry is a very specific niche market when it comes to connecting with potential customers and industry contractors, which is why having a successful digital marketing strategy is so critical to your overall survival. With the right content and website design, you can relay to the consumer and the industry around you, exactly what advantages you have to offer and what others can learn from connecting.

Replacing a roof is a significant investment for many home and commercial property owners. And it requires that you establish a high level of trust to beat out competitors. That trust all begins at your website, making things like mobile-friendly ease, quick loading time, eye-catching graphics, and valuable content so essential.

Case Study – The Success of Powell Roofing

When the owner of Powell Roofing approached us at Fu Dog Media, he was looking for both a new website design creation and an SEO strategy. Within a couple of years, along with excellent craftsmanship and reputation, we were able to help Powell Roofing become the leading roofing company in the Charleston area.

He ranked highest for over 162 keywords on Google and 117 on Bing, and we increased his website visibility by 112%. Fu Dog Media worked to drive customers to his website and convert those viewers to customers. And, from there, his excellent roofing expertise did the rest.

Creating a Visually Appealing and User-Friendly Roofing Website Design

The first step to your online presence is the impressiveness of your website design. The website is the first impression you make with potential business partners and customers. And, unfortunately, you only get one chance to make a first impression. Therefore, you want your website not only to be as professional and innovative as possible; you want it to represent your brand.

People get distracted easily, and too much information or visual display can be overwhelming, so leaving a lot of blank space is an excellent way to retain their attention. When placing images, make sure to use the highest-quality, professional high-resolution photos only. Videos are also an excellent way to bring your service alive and capture the attention of viewers.

When it comes to content, make sure to keep it short and concise. Break up your verbiage with subheadings or bullet points to get your point across and to make it easy to digest. Also, make sure that the site is easy to navigate and find answers to viewer questions, along with ways to contact you. Ideally, visitors should only have to click twice or less to find what they are looking for. And loading speed is extremely important, people have very little patience and if your website takes too long, they will probably bounce to your competitor.

Use a Responsive Website Design

Internet users have a vast number of ways to peruse the web including smartphones, mobile devices, and tablets, especially when searching for products and services. It is highly critical that your website be both functional and accessible across various mobile devices.

A responsive website design will ensure that your webpages are user-friendly regardless of which type of device a potential customer chooses. Responsive sites automatically adjust to any screen without cutting things or losing elements of design. Statistics tell us that mobile-optimized web pages convert viewers to customers at a much higher rate.

Your Homepage is Your Best Selling Tool

Your homepage is the most critical part of your internet selling tool. The landing page should represent your brand, be impressive, and clearly convey your mission. The content should also be concise, intelligent, and should resonate well with your market niche.

Adding things like customer testimonials and success stories is a great way to capture a viewer’s trust quickly. The average viewer will only give you about 5 seconds before they decide to stay or bounce to another page. So your homepage has to capture and convince them to look further and stay put.

Content Must be Readable, Engaging and Valuable

Once you have created your design and chosen your images and graphics, it is time to focus on content. Your content can be a very powerful marketing tool, but only if it gives value, is easy to read, and is relative to the reader. Things like how-to, informational articles, and blog posts are all ways to establish yourself as an authority in the roofing industry. And with authority comes trust, which is what you are ultimately trying to build.

Web pages should contain specific keywords and keyphrases, but they can’t appear to be nonsensical or stuffed, or you run the risk of giving the feeling that you are trying to manipulate the reader. Try to use a conversational approach that will resonate with both other businesses and potential consumers.

Keep your content clear and concise without a lot of filler and beware of boring or long pages that will bore the reader and have them losing interest. As a general rule, the information on your page should be easy to digest in just a couple of minutes and have subheadings and bullet points that people can skim. The pages should also contain links to authority sites for the reader who wants to delve deeper.

seo for roofing companies

seo for roofing companies

Other tips:

  • Limit technical, confusing, or industry jargon that will be lost on the average reader
  • Use interesting images and quotes, highlight key points, and break things up so that people can skip around
  • Use easy to read fonts and color schemes, and keep an uncluttered appearance throughout

About Us is All About Building Trust

The about us page is where you really want to build trust with the viewer. It is where you want to showcase your business and give your mission and the backstory about who you are and why you do what you do. Try to stay away from business jargon and cliches and be personable by adding images of your company and your team.

You want people to get a glimpse of the people behind the scenes so they make a connection with you personally. People want to know exactly who will be working on their roof, not just faceless names, so outline your team with bios. Also, make sure that your contact information is easy to find including phone number, address, online contact form, and any social media buttons you have for people to follow you. The about us page is all about building trust and brand familiarity, which breeds brand loyalty.

Showcase Completed or Ongoing Roofing Projects

Completed or ongoing jobs are an excellent way to showcase your work and to establish trust with the viewer. It is also a good idea to offer tips and tricks for homeowners. People want to see videos and images of roofing projects that you have done. When it comes to content, make it intelligent enough that it gives useful information that people will find valuable.

For instance, talk about the differences between metal and shingle roofing, use statistics about the lifespan of various roofing materials and their cost, and outline the differences and advantages that each offers. People want to feel as if you are providing them valuable information to make a good roofing decision.

Call to Actions – A MUST

Driving traffic to your website is only half of the battle, converting viewers to customers is where the magic happens. A CTA or call to action helps encourage the viewer to reach out and make contact. Strategically placed contact buttons and links are a great way to entice the viewer to follow through to sign up for promotions, give you their email for marketing purposes, or follow you via social media.

Your website is one of your best sales and marketing tools, which is why it is critical to do all the things necessary to not just get people to your site, but also to keep them there. With the right website design, you can further your SEO efforts and help to convert viewers to customers or partners with ease. Contact Fu Dog Media to discuss how we can catapult your online presence and your bottom line today.

Want Google to ❤️ Your Website? Get Search Engine Optimization Near You!

The internet has completely changed the rules for small businesses, both good and bad. Undoubtedly, it has leveled the playing field for small and big businesses alike. There are no rules or boundaries when it comes to growing your business, the sky’s the limit if you know how Google works and how to get them to love you with search engine optimization.

That is why it is essential to know what Google is looking for and how they classify sites.

Statistics tell us that less than 10% of all internet users will go to page two of an internet search, so knowing how to rank on page one is essential to even be seen.

The world of purchasing has also changed due to the internet. More and more purchases, especially during the COVID-19 era, are being made online. Since people are foregoing heading out with their masks for everyday items, making your presence known online has become the only way to make or break it. So, do you know how to get Google to love your website and rank it highly? Here are the secrets you need to know to have Google fall for you.

How SEO Works

Search engine optimization is a digital strategy used to ensure that your website is ranking highly when someone does an organic search on Google. When someone types in a keyword or key phrase, Google’s algorithm goes to work matching the sites that rank the best for that search. Keywords are critical for the success of your business because, as mentioned before, people rarely go to page two of a search. People tend to correlate the best companies with the highest rankings on Google and an usually find what they want on page 1.

It Is All About Content

The phrase content is king is the number one rule for SEO. The content on your website is what Google uses to match you with what people are searching for. It isn’t a once and done proposition either. Google is continually updating and reranking sites, which is why new content and updating are so important. Things like blogs or articles that you refresh continually provide recent, trending, and relevant content to trigger Google to say, hey this website has the best info for this search.

For instance, things like having recent information about COVID-19 or even school openings, are all seasonal or timely. Timely content signals to Google that your website is up-to-date and relevant. That is why finding keywords that your likely audience will be searching for is so critical to the SEO process.

Link Positioning and Backlinks

Google classifies and ranks the number and quality of links, along with your content to rank your site. If you have authoritative site linking or highly credible links, Google assumes that you must also have credible information on your site. The more credible links you have that then link back to your website, the more credibility you gain and the higher your ranking soars.

There are various ways to get quality backlinks. One way is to offer sites and blog links in exchange for websites linking back to your site. Things like having guests posts, where you can insert a link to your page, or even being interviewed for information and quoted with a link, are all good ways to gain useful backlinks to your site.

Keywords and Updating

Business owners need to have clear and concise words and phrases that their consumer base will use to search for their product or service embedded on their website. Those words are then used as content in both static pages, like landing pages, and in recent articles, like blogs.

When you work with an SEO professional, they will also have ways to input geographical location words to signal local Google searches, and long-tailed keywords, which are strings of words that people will likely input to find you. It is also very important to know what your competitors are doing and the content they are using to draw in their customers.

Keeping an eye on others in your industry is a great way to gain knowledge. And also, to see content in a different and useful way that you might not have come up with on your own.

Getting the Most Out of Your Web Design, Means Targeted SEO

It doesn’t make a whole lot of sense to pour a ton of money into creating and designing your website if no one will ever see it. Although you want to make it attractive, you also have to create it with Google in mind. Fast loading speeds, mobile-friendly design, ease of use, and content are all things that go into making Google love your website as much as your clients do. After all, Google is the gatekeeper, so make sure to flood those gates by making Google love your website.


We’re just as excited about growing your business as you are.