Never before has local SEO been so critical to help drive potential customers to your website. The best way to enhance your organic traffic is to increase visibility by knowing how to attract potential customers. SEO is a fantastic marketing strategy for any company or business who is serious about their web presence.
Local SEO is a type of targeted search engine optimization that focuses on attracting attention in a specific location, typically where your business resides. The first critical step to maximizing your website’s exposure is knowing where your customer base lies. Are you trying to target consumers nationally, regionally or just locally? Once you figure out where to throw the net, the rest becomes a whole lot easier.
Hiring a Local SEO Company to Help You Dominate
When you have a brick and mortar, your physical location becomes super important to your overall sales. 97% of customers look for a local business online before they follow through to purchasing. Therefore, if you don’t come up when they do an internet search, there is very little probability that you will get the physical sale. Statistics also say that about 50% of customers who do a Google search to find a business visit the store that day.
The best way to enhance your local exposure is to hire a local SEO company that is focused on making sure your services are seen in a specific geo-targeted area. Most medium-to-small businesses need to be seen online in their locale, not on a grand scale. So focusing more concentratedly is going to gain you better results.
The advantages of local SEO
- It tends to be less expensive than national SEO
- The competition for ranking is lesser
- You target potential consumers by using keywords that your niche market will be using to find you. The keywords used have very high conversion rates
- Ranking locally usually takes much less time
- It is usually easier to stay within your overall marketing budget
Local Search Engine Optimization Marketing Services
Local SEO is an excellent way to get ahead of your competitors, but it is not a once and done type of marketing and advertising plan. To be successful with an organic Local SEO campaign, you have to be persistent – it is a long end game.
The benefits of hiring a local SEO company
- You will receive more leads, sales, and website visits from local consumers
- It will increase your visibility over your competitors
- You can implement more concise geographically targeted campaigns
According to Google, 43% of searches are geographically oriented with 50% of mobile searches using local intent. Local SEO is one of the most effective ways to increase your location-specific presence to drive sales. It is also one of the most critical marketing tools that you have as a locally owned small or medium business.
The key to a successful SEO campaign is that you understand who your customers are, where they live, and what they want. Search engines are continually and constantly changing their algorithms, so you have to know how to evolve with them and update your site and SEO accordingly. A local SEO company should use every tool at their disposal to improve keyword rankings.
Local Video SEO
Are you currently using video as a part of your marketing campaign? If not, you are missing a huge opportunity. People prefer videos over text and find them to be highly engaging and entertaining. Statistics show that 17% of internet users, on average, will leave a website within four seconds. But if they have a video, users will stay closer to two minutes to watch it. Video marketing helps to engage those who you drive to your website to want to stay and learn more. And that reduces bounce rates, which will boost your website ranking.
YouTube marketing is quickly becoming just as powerful and important as other Google marketing strategies. It is the third-highest visited site, and the second largest search engine used. YouTube can be a great contributor to the success of your local SEO campaign because:
- There are over one billion searches done on YouTube daily
- Creating a video is pretty inexpensive
- Mobile users would rather watch a video than reading content on their mobile phones
- Videos help increase your Google ranking
- 46% of consumers will usually act immediately following watching a video
So the best campaign for local SEO is one that combines website and video SEO into one coherent strategy. Contact Fu Dog Media today to discuss local SEO strategy. We can work with any company in the USA for local SEO.