6 Reasons You Need Content Marketing for Your Small Business

CONTENT IS KING.
Why aren’t you utilizing content marketing?

Content marketing is a strategy where companies create and distribute valuable, relevant, and consistent content to attract a targeted audience — This content eventually leads to a profitable customer action.

Below are six major reasons why you need to utilize one of the leading marketing companies in Charleston, SC for your content marketing.

1. You Spent the Money Designing a Beautiful Website – Don’t Waste it!

You spent a whole lot of money designing a beautiful website. Your investment will be for naught if no one ever views it. Make sure that people see how fantastic your webpage is by using content marketing to guarantee that it is seen. Blogging on your site is one form of content marketing.

If you own an HVAC company, you can post an article on “Tips to improve your heating and cooling efficiency & save money!" And what homeowner wouldn’t want to save money? The consumer finds what your company posts useful and by consistently giving them relevant content, eventually they become a customer.

2. SEO and Content Marketing Go Hand in Hand

98% of internet users will not go to page two of an internet search. That means if you aren’t found on page one, you probably won’t be found at all. SEO increases your search engine rankings and traffic. Content marketing when combined with SEO helps drive even more traffic to your site through posting relevant information through various digital outlets. Content marketing drives traffic, improves search rankings, and improves your overall web presence.

3. It Gives Value To Potential Customers, So They Keep Coming Back

Customers like to feel like they get something for nothing. Content marketing is a way to give useful information to your viewers, which leaves a good impression of your organization. It also makes it more likely they will come back again and again! When people do find the tips and information they need, they will consider your site a source. Each time that they return for more information is regarded as a “repeat” visit. Repeat visits will rank your website higher than a first-time visit. Content marketing works in many ways to get you to page one. When you use content marketing to engage them and keep them on your page for longer, that reduces your bounce rate. The lower your bounce rate is, the higher your page will rank with Google. Great content engages visitors!

4. Word of Mouth and Sharing

When someone finds content marketing full of value, they are likely to pass along the information and to share it on social media sites. Social media marketing can be as highly effective as search engine optimization. Good content marketing works on both fronts!

5. It Presents Your Organization As An Authority

If you want to be seen as a leader in your particular industry, establishing yourself as an authority is always a good idea. By giving sound advice, tips, and information through content marketing, you are creating a good impression with your audience and carving out a niche in the market through reliability and trust. Consistently posting relevant and useful content makes your company an expert in the eyes of the consumers viewing your content!

6. It’s a Fairly Inexpensive Way to Gain a Whole Lot of Traction

Marketing is not inexpensive, as you probably already know. Content marketing is one of the most effective and least expensive ways to gain internet exposure. When you compare it to other marketing methods, you get a whole lot more bang for your buck.

If you aren’t using content marketing to further your exposure on the internet, you are doing yourself a big disservice.

There are so many ways that it helps to get your website front and center, there is no reason not to use it! If you’ve been searching for the best marketing companies in Charleston SC, contact Fu Dog Media today to discuss how we can drive more traffic and generate more leads using content marketing today!

Why You Need to Update Your Website Regularly

You don’t just start a business and expect business to just come—and you don’t just build a website and expect traffic and conversions to come either.

If you’re wondering why you need WordPress care or a solid maintenance plan, here are 6 reasons why:

  • 1. Content Marketing—Fresh published content and consistency in adding content is king
    One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers.
  • 2. Website Security
    Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe.
  • 3. Visual appeal—staying up-to-date
    Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date.
  • 4. SEO – Consistency in building depth
    The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up!
  • 5. Keep It Mobile friendly
    Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach.
  • 6. Image quality
    One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.

Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and help you need, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.

Invest in a care plan today.

Why You Need to Update Your Website Regularly

Why You Need to Update Your Website Regularly & How a WordPress Support Plan Can Help.

You don’t just start a business and expect sales to just come—and you don’t just build a website and expect traffic and conversions to come either.
If you’re wondering why you need WordPress support or a solid maintenance plan, here are 6 reasons why:

  • 1. Content Marketing—Fresh published content and consistency in adding content is king
    One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers.
  • 2. Website Security
    Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe. Your WordPress support plan will give you peace of mind.
  • 3. Visual appeal—staying up-to-date
    Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date.
  • 4. SEO – Consistency in building depth
    The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up!
  • 5. Keep It Mobile friendly
    Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach.
  • 6. Image quality
    One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.

Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and WordPress support plans, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.

Invest in a WordPress support plan today.

Fu Dog Media Charleston Web Design

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