Drone technology has come a long way in just the past few years, giving small business owners who use it a leg up on the competition. It has a wealth of benefits for small and large businesses alike. And for the small cost of purchasing one and learning how to use it, you reap huge rewards in cost savings, marketing, customer satisfaction, and time management. It is also an excellent way to reduce risk for many industries since the drone becomes your eyes for hard to reach and dangerous places. These are just seven reasons, of many, that drone photography is not only your window to the world; it can bring your business to new heights! Drone Photography for new website coming soon: pepperspressurewashing.com We are in the business of making you look good online, but we can't do that without great photography. Professional quality photographs make all the difference in your website design and your overall digital marketing strategy and web presence. Instead of pulling out your cell phone to snap a picture of the $60,000 pool you just built, you can send the drone up for easy, spectacular shots from the air. For roofers, siding installation companies and other construction industry companies, you can get great images of your finished work from your drone to incorporate in your website portfolio, your social media timelines, and to share with future customers as proof of the quality work you do. There is one thing that scores high on social media marketing, and that is beautiful full color images and stunning video! Posting your drone in action to your social media accounts will captivate your audience and provide them a post to engage with. Drones allow us to easily create images and videos that can really show off our work. And since social media is all about branding yourself as the latest and greatest, drone photography is an excellent tool to show off how tech-savvy you are. When your competitors are posting bland and static images, you will be stealing their thunder by showing an incredible bird's eye video or photo of your drone capturing your amazing work. Zoom Down Aerial Video Zoom Up Aerial Video One of the best ways to increase your SEO rankings and lead conversions is through content that is rich and engaging. But when it comes to things like pressure washing and roofing, there are only so many things that you can say. People are visual. Drone photography is something that offers an amazing perspective and let's potential customers see your work up close and in dramatic fashion. Using drone photography and videos on your website also shows that you are more advanced than the other businesses out there that haven’t incorporated it. Compare two roofing websites, one that incorporates aerial photography and one that doesn't, and you will see a huge difference. When it comes to roofing, gutters, and construction, traditionally, the customer has to have faith in the contractor they choose to do the work. Since the consumer can’t get up on the ladder themselves to see what you do, they have to believe that you are telling them the truth. Once more, although you can take a picture, or describe to them what you see, it doesn’t tell the whole story. And sometimes it is not enough to push them to act when they should. Drone photography gives them a bird’s eye view of what they would see if they were able to climb the roof themselves. They no longer have to rely on your eyes or your words; they have full images to back up your evaluation and assessment. And when people can see for themselves what is really going on and how serious it is, they are more apt to follow through and invest in fixing the problem before it becomes more problematic. Unlike other technology that can be both a serious investment cost-wise and hard to tackle, drone photography is relatively easy to grasp and not too expensive. The images that a drone delivers are high-quality, stunning, and in real-time. Typically with the type of businesses who can integrate drone photography, 1-2 new jobs added from drone photography will pay for your investment. Drones bring your evaluation a little extra professionalism and your recommendations become a little more reliable to accept because people can see for themselves. The small price it costs to use drone photography pales in comparison to the rich benefits that it provides your overall brand and customer satisfaction. Aerial Photography in Eleuthera, Bahamas With small business, things change very quickly. What better way to show your customers that you are on top of your game and on top of your industry? Updating your technology, along with your website and social media look, just looks like you care about always providing the most advanced products that your industry has to offer. It also creates goodwill when you show your clients you care about investing in them, by investing in yourself. And drone technology is an excellent way to be exciting, new, and cutting edge in any field. Caribbean Drone Photography for AirBnB Rental Every time that either you or your employee climbs a ladder to get up on a roof, there is a great risk involved. Not only do you want to be safe yourself; you want to limit your risk of a slip and fall accident that can wreak havoc on your workers’ compensation premiums. When you use drone technology, you can send a machine to do the risky work while you sit back and reap the benefits. Also, there is no need to have a team of people to evaluate, one to capture, and one to spot while the other does the dirty work. You can do the job of many without anyone having to do much of anything besides maneuver a drone where it needs to be to be your substitute. Take the risk out of your risky business and have more peace of mind. Aerial photography taken for :lt:a href=:quot:https://gutterboyzsc.com:quot: target=:quot:_blank:quot::gt:gutterboyzsc.com:lt:/a:gt: Aerial photography taken for :lt:a href=:quot:https://gutterboyzsc.com:quot: target=:quot:_blank:quot::gt:gutterboyzsc.com:lt:/a:gt:
Drone photography is an up and coming technology that saves time, money, and risk for many industries such as roofing, gutter work, and construction. It is also very inexpensive and requires very little education to operate and become certified. And best of all, aside from all the benefits that you get personally, drone photography helps to enhance your web presence and your social media with more engagement and excitement. For the small cost of a drone and a little learning curve, you can get ahead of your competitors, so what are you waiting for? Drone photography is worth every penny of investment you make, so get on the bandwagon now and put your business ahead of the pack.You Can Ditch the Crappy Cell Phone Pics
Social Media Marketing Exposure
Rich Content for Your Website
Give Your Customers What They Can’t See for Themselves
A Lot of Bang for Your Buck
It Shows You Are Cutting Edge
Reduce Employee Risk
Category: Marketing
Keeping Work and Home Life Separate – 8 Hacks to Avoid Work From Home Pitfalls!
For many who work in the corporate world, the idea of being able to work remotely from home seems like a dream. But like anything in life, with the coronavirus forcing us all to take social distancing measures, working at home can begin to feel like anything but a dream. Although there is an abundance of advantages that come from being able to roll out of bed and be at work instantly, there can also be some substantial disadvantages if not properly planned for.
Being able to go from work to home life instantly is both a blessing and a curse. If you don’t set boundaries, the lines can begin to blur. Studies show that people who work remotely, on average, work as much as 40% more per week than those who commute to an office.
Boundaries are important to reduce the risk of burning out, developing the imposter syndrome, and losing motivation. But sometimes that is easier said than done. If you are someone who is finding themselves having a hard time going from work to home when working from home, these are some quick tips to keeping the two separate and you moving forward.
1. Set Normal Work Hours
Not everyone operates well in the nine to five world, which is why remote working is ideal for many. But once you find out what hours you are most productive, set them and don’t veer from them unless necessary. So you might not be a nine am starter; be a seven am'er.
Just make sure that your hours are set at 8 hours a day just like they are when you are within the confines of a workplace. Or, what you will find is that your workday might start to increase, you might find yourself not staying on task and extending your workday, or you might find that you are working overtime and burning out.
2. Put Mobile Devices Away When “at Home”
Once you have left the office, you likely return home with a sense of accomplishment. When working from a home office, it can be really easy to let the day go on forever. All of those little things you failed to do when at work can wait until the next day, but when you work from home, there is always time to go back and continue.
Commit to putting your day to rest when the day is over. That means putting your mobile devices away and leaving them for the morning. Working from home does not mean that you are on-call around the clock, so don’t get sucked into going back for more. It will still be there the following day when you are back at it during “office hours”.
3. Get Dressed For The Day
What sounds more amazing than spending the day in pajamas? But the thing about not getting ready for work is that, eventually, it becomes monotonous and loses its luster. It is important mentally to separate the day into work and home life, which includes the outfit you wear.
Although it might not seem like a big deal, wearing comfy clothes and pajamas day after day can start to put you into a slump. Even if you aren’t going anywhere, make a special point to change your outfit daily. It is alright to go casual, but not to the point of wearing sweat pants all day, every day.
4. Have One Out of Home Activity Planned Everyday
After a while, living behind the same four walls can begin to feel more like a prison. With technology as it is, you can literally sit home and wait for everything in life to come to you. But just because you can, doesn’t mean you should. Every day, make an activity plan to get out of the house.
Regardless if it is running to the grocery store or hitting the trails for a nature hike, removing yourself from the same monotony will help inspire and motivate you. If you include some exercise in your plans, it will also help to enhance your mood, save you from anxiety and depression, and help you to be more productive and creative.
5. Have a Separate Space for Work
Although the living room couch might be super comfortable to sit down and get your work done, there are too many distractions that might get you off course. Also, it can work to blur the lines of when you are working and when you are finished. Find a room to design your workspace that has ample light and good lighting. A good ergonomic desk with a keyboard is also essential to keep your posture strong. And when you sit up tall, your body receives more oxygen, which will boost your brainpower and make you more focused throughout the day.
6. Get Up at the Same Time Everyday
It might be super alluring to hit the snooze button over and over. After all, when you work remotely, you don’t have anyone standing over you or monitoring when you make it to the office. But it is important to maintain a schedule, which includes a time to get up in the morning. Routine is going to be king to keep on schedule and motivated. It might seem like sleeping late is a great idea, but what you might quickly see is the lines between work and home life blending, and procrastination at its highest. Even if you take a little extra time in the morning for your coffee, set an alarm and stick to it!
7. Listen to Music to Accommodate Times of Stress and Lulls
Although some people might think that music is a distraction, what studies show us is that listening to music is highly motivating and enhances your productivity and creativity. There are going to be the same natural lulls and chaos during your at-home day that there are when you are in an office. Create playlists that help to keep you on task. Whether it is soothing music during times of deadlines and stress, or uplifting music to help you get through those tasks that feel like torture, music is a great way to relieve stress and also to stay focused.
8. Planning Ahead Will Help Keep you on Course!
Working from home is hard enough when it is just you, a computer, and a mobile device, but add some children and pets and what you have is a recipe for a shortcoming. Not only will it potentially make you feel like a bad parent because you have to work, if you don’t have a plan in action, you probably won’t be able to complete your job with the same attention that it commands.
Self-motivating and working from home can be difficult, but you can do it!
This whole pandemic has thrown you into a new way of working. If you were thrust into a new work from home position, it's probably taking some adjusting. Follow these quick tips, and the transition should be smoother and it will help you embrace and thrive in your new workplace.
Fu Dog Media Named 2019 UpCity Excellence Award Winner
In the First Annual UpCity Excellence Awards, Fu Dog Media Named Among Top 1% of Marketing Service Providers
Charleston, SC — Fu Dog Media announced today that it has been named a 2019 UpCity Excellence Award Winner in the first annual UpCity Excellence Awards. UpCity is an online marketplace for businesses to identify the best marketing service providers for their needs.
UpCity launched the Excellence Awards in early 2019, celebrating the top 1% of marketing service providers as measured by their UpCity Rating – an algorithm that utilizes signals and indicators (like number and quality of reviews, website performance and domain authority) to gauge a service provider’s recommendability – and, ultimately, help businesses find the best fit for their needs.
Fu Dog Media provides digital marketing services to small businesses and startups across the U.S. and Caribbean including web design and development, search engine optimization, social media marketing, graphic design and branding. Fu Dog Media is poised to expand in 2019 offering up their unique brand of creativity, exemplary design and outside the box thinking.
Ben Capa, President of Fu Dog Media, said, “We are excited to be recognized by Upcity as a top digital marketing provider. Fu Dog Media started with a simple mission to help small businesses grow through our commitment to outstanding design. That evolved into what we do today — To be an integral partner in our client’s success through all things digital, showcasing their business services through a beautiful and effective web presence with consistent, impactful branding and marketing. Our greatest passion is watching our clients grow and succeed at what they love to do.”
About UpCity:
Now in its seventh year, UpCity is an online marketplace for businesses to identify the best marketing service providers for their needs. UpCity’s Marketplace launched in 2015, and has since expanded to include over 33,000 marketing service providers in over 600 cities across the United States and Canada. There are 225,000 businesses seeking marketing service providers that visit UpCity on average each month. UpCity’s mission is to create and empower successful relationships between businesses and marketing service providers.
Fu Dog Media has now been recognized as a leading digital marketing. logo design and SEO company by Upcity, Clutch and Thumbtack.com.
6 Reasons You Need Content Marketing for Your Small Business
CONTENT IS KING.
Why aren't you utilizing content marketing?
Content marketing is a strategy where companies create and distribute valuable, relevant, and consistent content to attract a targeted audience — This content eventually leads to a profitable customer action.
Below are six major reasons why you need to utilize one of the leading marketing companies in Charleston, SC for your content marketing.
1. You Spent the Money Designing a Beautiful Website – Don’t Waste it!
You spent a whole lot of money designing a beautiful website. Your investment will be for naught if no one ever views it. Make sure that people see how fantastic your webpage is by using content marketing to guarantee that it is seen. Blogging on your site is one form of content marketing.
If you own an HVAC company, you can post an article on “Tips to improve your heating and cooling efficiency & save money!” And what homeowner wouldn't want to save money? The consumer finds what your company posts useful and by consistently giving them relevant content, eventually they become a customer.
2. SEO and Content Marketing Go Hand in Hand
98% of internet users will not go to page two of an internet search. That means if you aren’t found on page one, you probably won’t be found at all. SEO increases your search engine rankings and traffic. Content marketing when combined with SEO helps drive even more traffic to your site through posting relevant information through various digital outlets. Content marketing drives traffic, improves search rankings, and improves your overall web presence.
3. It Gives Value To Potential Customers, So They Keep Coming Back
Customers like to feel like they get something for nothing. Content marketing is a way to give useful information to your viewers, which leaves a good impression of your organization. It also makes it more likely they will come back again and again! When people do find the tips and information they need, they will consider your site a source. Each time that they return for more information is regarded as a “repeat” visit. Repeat visits will rank your website higher than a first-time visit. Content marketing works in many ways to get you to page one. When you use content marketing to engage them and keep them on your page for longer, that reduces your bounce rate. The lower your bounce rate is, the higher your page will rank with Google. Great content engages visitors!
4. Word of Mouth and Sharing
When someone finds content marketing full of value, they are likely to pass along the information and to share it on social media sites. Social media marketing can be as highly effective as search engine optimization. Good content marketing works on both fronts!
5. It Presents Your Organization As An Authority
If you want to be seen as a leader in your particular industry, establishing yourself as an authority is always a good idea. By giving sound advice, tips, and information through content marketing, you are creating a good impression with your audience and carving out a niche in the market through reliability and trust. Consistently posting relevant and useful content makes your company an expert in the eyes of the consumers viewing your content!
6. It's a Fairly Inexpensive Way to Gain a Whole Lot of Traction
Marketing is not inexpensive, as you probably already know. Content marketing is one of the most effective and least expensive ways to gain internet exposure. When you compare it to other marketing methods, you get a whole lot more bang for your buck.
If you aren’t using content marketing to further your exposure on the internet, you are doing yourself a big disservice.
There are so many ways that it helps to get your website front and center, there is no reason not to use it! If you've been searching for the best marketing companies in Charleston SC, contact Fu Dog Media today to discuss how we can drive more traffic and generate more leads using content marketing today!
The power of storytelling & brand identity on the web
Storytelling in your social media and website design
One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand's story.
“Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User's Journey: Storymapping Products That People Love.
The products and services you are offering have to mean something to people. It's not just good design or call to action. Companies and marketers have an opportunity to build a story to tell their customers that hopefully they can connect with.
The better the story, the more successful the product and business. One of my favorite brands I have come across (thanks to my wife) is Logan Hollowell Jewelry. My wife is addicted. It seems like every day she is marveling over the story that Logan tells through Social Media. Glistening pieces of jewelry on beautiful, California-tanned hands, subtlety moving back and forth to catch the sun just right in every post.
It's jewelry marketed as “treasure”
Logan Hollowell tells us, “My creations are physical manifestations much deeper than jewelry. My intention is to do more than just make you look sparkly; I want to make you sparkle from the inside out. There’s a diamond inside of us just waiting to be discovered. The idea of my line is to serve as a reminder to you that you are just like a diamond – unbreakable, sparkling, and full of light.
My mission is to create heirlooms with real gold and diamonds that last forever. The idea is to invest in the best possible, because you’re worth it. I encourage women to set the bar high because it sets the stage for how you deserve to be treated. My intention will always be that when you wear the jewelry that you feel empowered and beautiful – that of a goddess.”
Logan handpicks each gemstone based on her intuition and the feeling that she receives from the stone and its beauty. Logan is, ultimately, in the business of healing arts and works with energy to improve lives. Logan dreams of adding piece of universal energy to your collection and, with it, a piece of emotional value.
Social media marketing and website design that is as addictive as it is spellbinding.
So how do you tell your story? How do we make sure that people engage with your brand and connect on a deeper level that will make them a customer who will return again and again? How do you get your customers to “treasure” your products and services?
Fu Dog Media aims to engage your audience with every design and to help you establish a story worth hearing. With every new website design we create, with each social media marketing account we take on, with every piece of graphic design, we are showing people what your brand means and we are telling your story, and that's why it is so important to hire a professional when it comes to your digital marketing. Most of our customers are wearing so many hats, they are starting to tip over. We will take away that burden and help you tell a story worth telling through your digital marketing. Contact us today, and let's start writing your story.
Why You Need to Update Your Website Regularly
If you’re wondering why you need WordPress care or a solid maintenance plan, here are 6 reasons why:
- 1. Content Marketing—Fresh published content and consistency in adding content is king
One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers. - 2. Website Security
Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe. - 3. Visual appeal—staying up-to-date
Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date. - 4. SEO – Consistency in building depth
The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up! - 5. Keep It Mobile friendly
Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach. - 6. Image quality
One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.
Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and help you need, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.
Invest in a care plan today.
Why You Need to Update Your Website Regularly
Why You Need to Update Your Website Regularly & How a WordPress Support Plan Can Help.
You don’t just start a business and expect sales to just come—and you don’t just build a website and expect traffic and conversions to come either.
If you’re wondering why you need WordPress support or a solid maintenance plan, here are 6 reasons why:
- 1. Content Marketing—Fresh published content and consistency in adding content is king
One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers. - 2. Website Security
Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe. Your WordPress support plan will give you peace of mind. - 3. Visual appeal—staying up-to-date
Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date. - 4. SEO – Consistency in building depth
The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up! - 5. Keep It Mobile friendly
Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach. - 6. Image quality
One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.
Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and WordPress support plans, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.
Invest in a WordPress support plan today.
