The power of storytelling and brand identity in your social media and web design

| by | Branding, Design, Marketing, Social Media Marketing | 0 comments:
Storytelling in your social media and website design One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand's story. “Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User's Journey: Storymapping Products That People Love. The products and services … Continued
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Why You Need to Update Your Website Regularly

You don’t just start a business and expect business to just come—and you don’t just build a website and expect traffic and conversions to come either. If you’re wondering why you need WordPress care or a solid maintenance plan, here are 6 reasons why: 1. Content Marketing—Fresh published content and consistency in adding content is king One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and … Continued