How Online Reviews Impact Your Page Ranking

How Reviews Impact Your SEO Rankings

Effective search engine optimizing is more than just choosing good keywords and sitting back and waiting for the money to roll in.

In fact, strategies like customer reviews and reputation management can have a dramatic effect on your search engine rankings. Let’s look at how reviews impact your SEO rankings and how you can benefit from them.

  • The Value of Good Content
    At Fu Dog Media, we help clients create beautiful websites with easy to read and informative content. Your visitors like quality content. People are more likely to stay longer at an attractive and professional looking site. Not only do your visitors want quality content, so does Google. They reward you for presenting quality content and not just a lot of “keyword stuffed” paragraphs.
  • So what does this have to do with reviews and SEO rankings? When you add reviews, you increase your content. And this content is relative to your business. Google wants content that is relative to your products or services. If you give Google what they want, you get rewarded.

  • Visibility
    When you want to find out about a company or product, what do you do? You ask others, read information, and research the matter. In other words, you look for other people’s opinions. How many times have reading positive reviews about something swayed your opinion or made you decide to buy something?
  • Increase your SEO ranking and visibility today. By adding reviews to your site (or to other sources like Yelp), you increase your online visibility, and this almost always increases your SEO rankings. Fu Dog Media is here to help you get your site noticed with reviews and many other strategies. 

Google Reviews and How They Affect Your SEO and Reputation

Online Reputation Management

For plenty of consumers out there, it’s standard practice these days to go online and check out feedback and reviews before buying a product or paying for a service. As more and more platforms and review sites pop up, providing handy avenues through which people could freely express their views and warn others of dodgy entrepreneurs, ensuring your business has positive reviews and feedback is essential, now more than ever.

  • How do positive reviews help?
    When people do a search on Google, the reviews, ratings and even the comments that appear along with the top results in the SERPs can affect the way their searches go. Those on top of the list will have the best click-through rates. If yours appear with high ratings or positive reviews, then that’s going to improve traffic to your pages as well. People, after all, are much more likely to click on your site when they see those high ratings in tow. Search Engine Land Land says positive reviews encourage potential consumers to put greater trust in a business.If you’re new to the business and just starting out, one way to draw in potential customers to your site is through high Google reviews.
  • Why Google reviews?
    While there are a host of other sites like Yelp and TripAdvisor, Google reviews seem to carry greater weight with consumers. These are seen to be much more reliable and trustworthy. That’s essential when you’re trying to build up a brand and business. How do you get customers to choose your product or service against all the competition out there? By building trust. Positive reviews from a reliable source like Google help generate that trust. By improving on your Google reviews, you could easily promote your brand and business to your target market or segment.
  • Where to get help?
    At Fu Dog Media, we can help you get the kind of results that would put your business right on the map. Since every new business faces the challenge of trying to build brand awareness and recognition, getting on top of those results will be central to your marketing success. Our digital online marketing team understands that. With a team of trained, experienced and skilled professionals on your side, we can help improve consumer interest in your product or service and generate more traffic to increase your conversions and sales.

Want to know how? Contact us for an appointment today.