Tips for Increasing Your Presence on a Local Search

Never before has your presence on the internet been so critical. If there is one thing that the pandemic taught us, it is that virtual is everything. Whether we will have to go through shutdowns again or in the future, or not, your local SEO is highly critical not just to the growth of your organization, but to its survival. The good news is that there are many things that you can do, which take very little time and no money, but make a huge difference!

As a 5-star rated SEO company in South Carolina, we thought we’d dish out some useful tips so you can supercharge your local SEO campaign.

Create Consistent Listings Using NAP

Many businesses have more than one listing on the internet. All of your business listings must be consistent. There will be some who will find you on Facebook, others that might find you doing a Google search, but wherever you find them, you want to ensure that they have the right information! When checking through the many places where you give information, make sure to:

  • Get your NAP correct, what we mean by NAP is your name, address, and phone number. These three keys are what you need to have the same everywhere, period.
  • Keep inventory of what directories your business is listed or appear on using a spreadsheet, that way, you have a record in case some of your information changes about where you have to go
  • If any portion of your NAP changes, then you have to change it on all forums that your business appears

Don’t only focus on the places that drive the most business and ignore all of the areas where your business is listed. Although one might bring more wealth, that doesn’t mean that you should forget the others. Every loss of a potential customer is just that. Also, if you frustrate one, that could lead to a bad review, which is always a bad thing!

Optimize your Google My Business

If there is one King of the Mountain for local SEO optimization, it is Google My Business. It is a business listing that is the most important to focus on. If you haven’t yet claimed your Google My Business account that is the first step and you should do that NOW. When you sign up, you can alter the way that your listing appears on local searches. If you aren’t involved, other people can likely add comments about your business and represent your store, and that is not what you want. You want to control your brand!

By being active on Google My Business you can:

Share Hour Changes

If you are going to be open seasonally for additional time, Google my Business is where you will want to make sure to list all of your open times and days. Whenever someone Googles your business or looks for a product or service that matches your area, they will see your store hours, making sure that they are correct year-found.

List Your High-Quality Image

If people are one thing, these days, it is visual! When you control your GMB page, you can add high-quality images and enhance your brand identity. For industries like hospitality and restaurants, it is going to be key to show off what your establishment and/or food looks like in real-life!

Reviews, Reviews, Reviews

Nowadays, your reviews are your word of mouth and form your reputation. Although you want to avoid a bad review, when you use GMB, you can start a conversation if someone does rate you a little lower than you would like. Being open to criticism and addressing it in a public forum is the best way to turn what could be a negative into a positive!

Book Appointment Functions

No one wants to go the extra step to pick up a phone anymore. If you use GMB to add a “book” function, you are more likely to create a call to action where people will follow through. You can add a button right onto your Google my Business page for people to “get it done”.

Posts With a Call to Action

Speaking of a call to action, when you use your Google my Business account, you can post special promotions, and images of your latest projects or products and provide useful tidbits that will make people feel like they are getting value-added! Being active is highly critical for your call to action and the reaction that it receives.

So Much More…

Google My Business is constantly looking for more resources and tools for business owners to enhance their local brand and presence. When you actively take part, you get to use all of the many functions they provide to put you in from the right audience to increase sales and your bottom line!

Entice Reviews From Your Customers

Reviews have more power than nearly every other form of digital advertising when it comes to swaying opinions and getting people to act. The best way to improve your local SEO is by encouraging your clients to review and rate you on Google. Some business owners get fearful that a bad review could lead to some severe consequences, so they almost think no reviews are good reviews, but that is not the case.

Most internet users like to see that you are active in the community, and if there are some not-so-good reviews, then you can use the power of control to comment and make the situation right! Let your customers provide feedback not just to better your business, but also to bring people in who trust that you are transparent and do the best you can for customer satisfaction, even if it might not be 100% all the time.

Add The Right Keywords With The Correct Density

Keywords are the key-words that your site and all of your content need to have to signal Google about how to match organic searches correctly. Adding local keywords is critical for Google to know where you are located, physically. Even big companies recognize the importance of being “local”.

Conglomerates such as Walmart, list each of their store’s addresses independently so that they have a local presence. If they are taking the time to input the data, you should too! Go through your current site and see where you can sneak in your location throughout so that you are found locally on a search and correctly!

Pimp Yourself For Local Press

It might sound disingenuous to go for the gratuitous press, but it can help your presence tremendously! Receiving recognition from local newspapers and features will greatly enhance your SEO. If you get news coverage, all the better. Put yourself out there and make it easy for a journalist looking for a story to make you theirs! Make sure that you add a contact us button prominently and let it be known that you welcome the press!

Next, utilize the press release! You can add relevant stories about your promotions, changes, and news-worthy events locally and spotlight your business. Journalists love a tale to tell, so give them one. Once you get a journalist on board, you will likely be on the press circuit and receive more attention just from breaking in.

Conclusion – Local is Where it is At!

If there is one thing that your small business needs, it is local SEO. These are super quick, easy, and free things that you can do to make a big difference. If you are having a hard time gaining traction, then let Fu Dog Media help! We are the leading SEO Company in South Carolina and we will help you dominate your local market! Contact us today to get started.

Do You Need SEO? The Numbers Don’t Lie – Tried and True SEO Stats!

As we head into another year, if there is one thing we’ve all learned is that things can change in a heartbeat. And, unfortunately, the most socialization that we have been able to have in 2020 is social media. But that isn’t all bad, especially for your business.

Although all might have seemed lost for some small businesses when the pandemic dug in its heels, what many learned is if you adapt and find new ways to market, advertise, and offer your product or services in the face of adversity, it is possible to not only survive but to thrive. If you aren’t yet convinced that SEO is critical to your overall bottom line, read these hard and true statistics!

It Takes In-Depth Content to Rank Highly

It used to be that a solid content page on Google for ranking purposes was somewhere around 500 to 700 pages. According to Google, the average length is now 1,890 for top ranking web pages. How are you keeping up? And it isn’t just about word count; you don’t need to drive people to your website, you need them to stay! People want to absorb useful information broken up into sections that are easy to peruse.

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It is All About the Reviews!

According to Forbes Magazine, 80-90% of all online shoppers read the reviews before making their purchasing decisions. Online reviews are the key to building brand credibility. That’s why making it easier for your customers to add comments can really help your bottom line. Put in the time to follow up with customers to make sure not only that they had a pleasurable experience, but also ask if they’re willing to share.

Make Every Impression Count

The average time a person will spend on an internet search per item is about one minute long. That isn’t much time to captivate them, which is why you have to make your impression count! Finding information has become so liberal that most of us take for granted the wealth that we can consume in just one minute. That also means as a business that your time is ticking. Whatever you have on the internet has to grab attention and do so quickly.

Blogs are Essential

Inside Views reports that business-to-business marketing gains 67% more leads if they use blogs in their campaign. Blogs used to be a way that people expressed their opinions and ideas for the reader. Blogs have a dual purpose now. They not only are meant to engage the reader and provide value-added, they are a signal to Google about the credibility of your site. If you have blogs that readers find useful, it can do incredible things for your ranking and internet traffic. If you don’t, then you are telling Google that you really don’t have much to offer. Blogs are essential, but the quality and relativity of them is even more so.

Long-Tailed Keywords are Getting Longer

Wordstream found that 50%, or half, of all search queries, use four or more words. Tyson Media reports that If you don’t have a mobile-friendly website, 40% of internet users will skip you and search again. Long-tailed keywords were gaining popularity years ago. Now, statistics say that more and more people are using voice recognition to do their internet searches. Since it is much easier to say what you want to find, people are using more words than ever before to better pinpoint what they are trying to find. So the more you can incorporate more detailed and target keywords into your content, titles, and meta descriptions, the better.

Google Updates Daily, and you Need to too

Hubspot counted that Google works to change its algorithms about 500-600 times annually. So what worked yesterday, likely isn’t working today. Just when you think you’ve got the rules figured out, the game changes. Google is constantly changing how they classify websites and webpages to remain relative. So watching for new trends and simple algorithms upgrades are essential.

Company Names That Include Strong Keywords get Noticed Locally

Businesses that use a strong keyword contained in their company name are spotted 1.5 times more in search engine results according to the Local SEO Guide. Local SEO differs from national, and it is all about location and keywords. Never before is it more important to use strong keywords in your company name. In previous generations it was all about finding words that come first in the alphabet because companies were listed alphabetically, those days are long, long gone.

YouTube Giving Google a run for its Money

Google might be a mainstay, but new data released by Mushroom Networks indicates that YouTube is now a close second for search engines around the globe. More and more people are choosing video streams over content. That doesn’t mean that you don’t need quality content on your site, but it does mean that you have to have a healthy mix between the two. YouTube is where you captivate your audience; your website is where you drive them.

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Don’t Underestimate Facebook

Merkle found that there are over 2,000,000,000 search queries on Facebook on any given day. Facebook might be the elderly social media platform on the block, but don’t underestimate it. Although most people downplay how often and how much they rely on Facebook – the stats tell us differently. Keep your presence strong by using the right keywords when you are posting to social media.

Click-Throughs Matter!

19.3% of organic search click-throughs go to the top listings. Ranking highly on an organic Google search is still critical, but getting there isn’t as easy. It takes a good mix of ads with the right content and campaign to get the most click-throughs possible.

Organic Searches are Still a Priority

Marketers say that 60% of their efforts are focused on enhancing their SEO and organic presence on the internet. After decades of things changing on the internet, there is one thing that remains the same – organic search efforts are still a number one priority. It takes approaching your SEO and SEM marketing from many fronts to push your website higher on an internet search.

Content Remains King

55% of marketing experts believe that quality content creation is their number one priority. People are looking for information that hasn’t been cut and pasted. They want something outside the obvious, which is why pages that have 1,890 words or more are leading the charge. The more people get, the more they want. Content isn’t just what drives your organic traffic it is what converts them to become a customer.

People pretty much lived on the internet pre-COVID, now that is where we all live, play, and shop. As we head into a new year, hopefully, full of prosperity and health, now is an excellent time to revamp your website and social media presence. The numbers don’t lie – you can do some amazing things with very little effort if you know the facts.

At Fu Dog Media, we stay ahead of the changing internet tide to consistently provide targeted and effective means to get your company noticed. Contact us today to discuss how we can take your business to the next level and have you dominating the web!

Dominating Google With a Local SEO Company – What You Need to Know

Never before has local SEO been so critical to help drive potential customers to your website. The best way to enhance your organic traffic is to increase visibility by knowing how to attract potential customers. SEO is a fantastic marketing strategy for any company or business who is serious about their web presence.

Local SEO is a type of targeted search engine optimization that focuses on attracting attention in a specific location, typically where your business resides. The first critical step to maximizing your website’s exposure is knowing where your customer base lies. Are you trying to target consumers nationally, regionally or just locally? Once you figure out where to throw the net, the rest becomes a whole lot easier.

Hiring a Local SEO Company to Help You Dominate

When you have a brick and mortar, your physical location becomes super important to your overall sales. 97% of customers look for a local business online before they follow through to purchasing. Therefore, if you don’t come up when they do an internet search, there is very little probability that you will get the physical sale. Statistics also say that about 50% of customers who do a Google search to find a business visit the store that day.

The best way to enhance your local exposure is to hire a local SEO company that is focused on making sure your services are seen in a specific geo-targeted area. Most medium-to-small businesses need to be seen online in their locale, not on a grand scale. So focusing more concentratedly is going to gain you better results.

The advantages of local SEO
  • It tends to be less expensive than national SEO
  • The competition for ranking is lesser
  • You target potential consumers by using keywords that your niche market will be using to find you. The keywords used have very high conversion rates
  • Ranking locally usually takes much less time
  • It is usually easier to stay within your overall marketing budget
Local Search Engine Optimization Marketing Services

Local SEO is an excellent way to get ahead of your competitors, but it is not a once and done type of marketing and advertising plan. To be successful with an organic Local SEO campaign, you have to be persistent – it is a long end game.

The benefits of hiring a local SEO company
  • You will receive more leads, sales, and website visits from local consumers
  • It will increase your visibility over your competitors
  • You can implement more concise geographically targeted campaigns

According to Google, 43% of searches are geographically oriented with 50% of mobile searches using local intent. Local SEO is one of the most effective ways to increase your location-specific presence to drive sales. It is also one of the most critical marketing tools that you have as a locally owned small or medium business.

The key to a successful SEO campaign is that you understand who your customers are, where they live, and what they want. Search engines are continually and constantly changing their algorithms, so you have to know how to evolve with them and update your site and SEO accordingly. A local SEO company should use every tool at their disposal to improve keyword rankings.

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Local Video SEO

Are you currently using video as a part of your marketing campaign? If not, you are missing a huge opportunity. People prefer videos over text and find them to be highly engaging and entertaining. Statistics show that 17% of internet users, on average, will leave a website within four seconds. But if they have a video, users will stay closer to two minutes to watch it. Video marketing helps to engage those who you drive to your website to want to stay and learn more. And that reduces bounce rates, which will boost your website ranking.

YouTube marketing is quickly becoming just as powerful and important as other Google marketing strategies. It is the third-highest visited site, and the second largest search engine used. YouTube can be a great contributor to the success of your local SEO campaign because:

  • There are over one billion searches done on YouTube daily
  • Creating a video is pretty inexpensive
  • Mobile users would rather watch a video than reading content on their mobile phones
  • Videos help increase your Google ranking
  • 46% of consumers will usually act immediately following watching a video

So the best campaign for local SEO is one that combines website and video SEO into one coherent strategy. Contact Fu Dog Media today to discuss local SEO strategy. We can work with any company in the USA for local SEO.

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