One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand’s story. “Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User’s Journey: Storymapping Products That People Love. The products and services you are offering have to mean something to people. It’s not just good design or call to action. Companies and marketers have an opportunity to build a story to tell their customers that hopefully they can connect with. The better the story, the more successful the product and business. One of my favorite brands I have come across (thanks to my wife) is Logan Hollowell Jewelry. My wife is addicted. It seems like every day she is marveling over the story that Logan tells through Social Media. Glistening pieces of jewelry on beautiful, California-tanned hands, subtlety moving back and forth to catch the sun just right in every post.
Logan Hollowell tells us, “My creations are physical manifestations much deeper than jewelry. My intention is to do more than just make you look sparkly; I want to make you sparkle from the inside out. There’s a diamond inside of us just waiting to be discovered. The idea of my line is to serve as a reminder to you that you are just like a diamond – unbreakable, sparkling, and full of light. My mission is to create heirlooms with real gold and diamonds that last forever. The idea is to invest in the best possible, because you’re worth it. I encourage women to set the bar high because it sets the stage for how you deserve to be treated. My intention will always be that when you wear the jewelry that you feel empowered and beautiful – that of a goddess." Logan handpicks each gemstone based on her intuition and the feeling that she receives from the stone and its beauty. Logan is, ultimately, in the business of healing arts and works with energy to improve lives. Logan dreams of adding piece of universal energy to your collection and, with it, a piece of emotional value. So how do you tell your story? How do we make sure that people engage with your brand and connect on a deeper level that will make them a customer who will return again and again? How do you get your customers to “treasure" your products and services?
Fu Dog Media aims to engage your audience with every design and to help you establish a story worth hearing. With every new website design we create, with each social media marketing account we take on, with every piece of graphic design, we are showing people what your brand means and we are telling your story, and that’s why it is so important to hire a professional when it comes to your digital marketing. Most of our customers are wearing so many hats, they are starting to tip over. We will take away that burden and help you tell a story worth telling through your digital marketing. Contact us today, and let’s start writing your story.
Storytelling in your social media and website design
It’s jewelry marketed as “treasure"
Social media marketing and website design that is as addictive as it is spellbinding.
Category: Social Media Marketing
The Importance of Social Media to Your Brand
Why your company needs Social Media Marketing to compete in Charleston SC
It’s no longer enough to put just put up a site and hope for the best. If you run a business, you know that leveraging every possible tool is essential to building your brand and business, and that’s where social media marketing comes in.
Multi-platform social media marketing
These days, consumers have an abundance of avenues and platforms they can explore, from WordPress blogs to Twitter and Instagram accounts to Facebook pages for your business. If you’ve only got a website to market and promote your business, then you’re limiting your business to a target market that’s restricted to that platform. By using multi-platform marketing, you have a better chance at expanding your consumer base and creating a national or global audience.
Too many choices
However, with so many platforms out there, it can be a bit of a drain on your resources to create and manage accounts on all these social media platforms. It’s also not practical since consumers don’t actually use all those platforms, says the Entrepreneur.
That’s where we come in
At Fu Dog Media, we can help you determine the platforms that your consumers use the most. After we’ve identified these platforms, we can build those social media accounts for you and provide you with the assistance and support you need to maintain and update those pages with fresh content.
Grow your business with social media
Social media is key to expanding your market reach, and if you want to reach out to more customers out there or improve conversions and sales on your sites, marketing through social is one way to get this done.
Save on costs
You don’t have to have deep pockets like big-time players in the field. Social media marketing is a cost-effective way to promote your business and shares and likes can turn your posts viral, saving you a ton on marketing costs.
Your choice for social media marketing in Charleston SC
At Fu Dog Media, we know how to leverage social media marketing and tools to help build your brand and business. If you want help in winning over your market, contact us today for more details.