Be Present—Reap the Benefits of Adding Live Chat to Your Website

Be Present—Reap the Benefits of Adding Live Chat to Your Website

The coronavirus era has presented a host of challenges for large corporations to small businesses alike. Those who learn to adapt and find new opportunities to accommodate their customer base will not only survive; they will thrive long after, life as we know it, has returned. With people maintaining social distance, and some being in complete isolation, giving your customers a way to reach out without leaving home is essential.

And if you haven’t yet incorporated a live chat to your website to make contacting you easier, now is the time! Live chat is the best way to convert a visitor to a customer. And it is also an excellent way to build loyalty that will far outlive the coronavirus.

Live Chat Software

Benefits of Adding Live Chat to Your Website

Customers Prefer the Convenience of Live Chat

Even before the coronavirus forced us all to communicate remotely, live chat was an excellent way to provide convenience to the consumer. When people visit your website, reaching out to contact you takes an extra step to seek you out. According to Statistica, “51% of consumers are more likely to stay with or buy again from a company if they offer live chat support.”

And, “20% of the shopping population prefers using chat to contact a retailer over any other communication method.” When you make contacting you for information, ordering goods, or to provide support easy via live chat, you are likely to enhance the consumer’s experience and create loyalty for the future.

Live Chat Software

It Saves Money

At a time when small businesses are scrambling to find cost-effective solutions to cut their operating budgets, live chat is an excellent tool to eliminate the need for a call center. And since it is text-based, you can communicate and help more than one customer at a time. When you are on a call, you have to give someone your undivided attention.

And you can only help one customer at a time. With text customer service, you can have one agent working with many people at once. That cuts down on employee hours since they can multitask and allows one employee to service many people at the same time.

More Quality Control

Live chat allows you more quality control when dealing with customers. If there is ever a question about a previous exchange, there is a written transcript of the conversation. That not only allows you to have the evidence you need about what transpired, should you need it; it gives you a way to keep track of your customer issues so that you can analyze where you are getting things right.

Live chat also allows you to track conversations according to things like keywords, customer demographics, support outcomes, or sales channels. The ability to comprise a database with rich information is an excellent tool to use for further live chat sessions, sales, and marketing.

Being Available When Your Customers Need you Most

There is nothing more frustrating than needing help and not being able to get it. With a live chat, you can be available more hours like during the evening and on weekends. That will make you more responsive to your customer’s needs. And it will also build trust between you and the consumer.

When you provide people with the assistance they need, that isn’t just a Q&A section on your website, it eliminates frustration and hard feelings on the part of the consumer. And even better, your employees can work remotely, so you aren’t paying them to sit in an office idle. Being available when your customers need them is important now, during the coronavirus era, more than ever before. And the trust that you build will last for years to come.

Live Chat Software

It is an Excellent Tool for Service as Well as Sales

Live chat options are excellent for all types of small businesses. They not only help to increase sales, but they also help to provide service to your customers at a moment’s notice. According to Forrester Research, live chat helps to reduce customers from dropping out during the purchasing process.

Therefore, it helps to increase sales and overall profits. “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” A live chat is also a great tool to discern where along the chain of purchase consumers drop out most often so that you can pinpoint those weaknesses in the process, and work to eliminate the potential that a customer will not follow through.

Gains Advantage Over Your Competitors

Although live chat is becoming quite popular, not many small businesses have it available to their consumers. If your website offers the ability to support the consumer, and to answer questions, you are going to beat out the competition that doesn’t have the added convenience. When you are available more often, provide instantaneous service, and get consumer’s questions answered fully when they need you most, they will always choose you over another provider, period.

Studies show that although 80% of companies believe that they offer their consumers “superior" customer service, only about 8% of customers agree that the same businesses offer “superior" service. So if you think that you are doing a great job providing the service that your customers need, you might want to think again.

You Can Respond More Quickly

The average wait time for consumers with live chat options is about 23 seconds, and usually no more than forty-two seconds. When you compare that to email, where the response time is about forty-five minutes to as much as seventeen hours, that is a huge advantage for customer satisfaction.

And although social media users expect that they will receive support within about five minutes to the same day, the top 100 U.S. retailers take about 24 hours to answer via Facebook, and eleven hours to respond to Twitter. That is a staggering difference between communicating with a consumer who needs support, wants to place an order, or just has a general question. The amount of goodwill that being immediately available builds, is immeasurable.

Take Action, Install Live Chat on Your Site!

Now more than ever being innovative by reaching out to your consumers where they live is critical not just to survive the coronavirus era, but to thrive in the post coronavirus boom. At Fu Dog Media we have partnered with livechatinc.com to provide our clients with the most advanced live chat tools available in the industry. Live chat options not only build loyalty and goodwill between you and the customer; they save you time and money. And they will position you well ahead of the competition.

LiveChat Chats iPad

Contact us today and we’ll set you up with a FREE 15 day trial and install everything.

6 Reasons You Need Content Marketing for Your Small Business

CONTENT IS KING.
Why aren’t you utilizing content marketing?

Content marketing is a strategy where companies create and distribute valuable, relevant, and consistent content to attract a targeted audience — This content eventually leads to a profitable customer action.

Below are six major reasons why you need to utilize one of the leading marketing companies in Charleston, SC for your content marketing.

1. You Spent the Money Designing a Beautiful Website – Don’t Waste it!

You spent a whole lot of money designing a beautiful website. Your investment will be for naught if no one ever views it. Make sure that people see how fantastic your webpage is by using content marketing to guarantee that it is seen. Blogging on your site is one form of content marketing.

If you own an HVAC company, you can post an article on “Tips to improve your heating and cooling efficiency & save money!” And what homeowner wouldn’t want to save money? The consumer finds what your company posts useful and by consistently giving them relevant content, eventually they become a customer.

2. SEO and Content Marketing Go Hand in Hand

98% of internet users will not go to page two of an internet search. That means if you aren’t found on page one, you probably won’t be found at all. SEO increases your search engine rankings and traffic. Content marketing when combined with SEO helps drive even more traffic to your site through posting relevant information through various digital outlets. Content marketing drives traffic, improves search rankings, and improves your overall web presence.

3. It Gives Value To Potential Customers, So They Keep Coming Back

Customers like to feel like they get something for nothing. Content marketing is a way to give useful information to your viewers, which leaves a good impression of your organization. It also makes it more likely they will come back again and again! When people do find the tips and information they need, they will consider your site a source. Each time that they return for more information is regarded as a “repeat” visit. Repeat visits will rank your website higher than a first-time visit. Content marketing works in many ways to get you to page one. When you use content marketing to engage them and keep them on your page for longer, that reduces your bounce rate. The lower your bounce rate is, the higher your page will rank with Google. Great content engages visitors!

4. Word of Mouth and Sharing

When someone finds content marketing full of value, they are likely to pass along the information and to share it on social media sites. Social media marketing can be as highly effective as search engine optimization. Good content marketing works on both fronts!

5. It Presents Your Organization As An Authority

If you want to be seen as a leader in your particular industry, establishing yourself as an authority is always a good idea. By giving sound advice, tips, and information through content marketing, you are creating a good impression with your audience and carving out a niche in the market through reliability and trust. Consistently posting relevant and useful content makes your company an expert in the eyes of the consumers viewing your content!

6. It’s a Fairly Inexpensive Way to Gain a Whole Lot of Traction

Marketing is not inexpensive, as you probably already know. Content marketing is one of the most effective and least expensive ways to gain internet exposure. When you compare it to other marketing methods, you get a whole lot more bang for your buck.

If you aren’t using content marketing to further your exposure on the internet, you are doing yourself a big disservice.

There are so many ways that it helps to get your website front and center, there is no reason not to use it! If you’ve been searching for the best marketing companies in Charleston SC, contact Fu Dog Media today to discuss how we can drive more traffic and generate more leads using content marketing today!

The power of storytelling & brand identity on the web

Timeless and Universal 🌞🌛 your customizable instant heirlooms 💫 #LHcustom

A post shared by LOGAN HOLLOWELL (@loganhollowelljewelry) on

Storytelling in your social media and website design

One of the trending topics of 2018 is storytelling and how it relates to your brand. One way to create a consistent brand and user experience is to drive engagement through impactful storytelling. When you put out information on the Internet, it is all contributing to your brand's story.

“Savvy design, product, and engineering teams are starting to pick up on what marketing and sales teams have been exploring for a while: storytelling matters,” points out Donna Lichaw, author of The User's Journey: Storymapping Products That People Love.

The products and services you are offering have to mean something to people. It's not just good design or call to action. Companies and marketers have an opportunity to build a story to tell their customers that hopefully they can connect with.

The better the story, the more successful the product and business. One of my favorite brands I have come across (thanks to my wife) is Logan Hollowell Jewelry. My wife is addicted. It seems like every day she is marveling over the story that Logan tells through Social Media. Glistening pieces of jewelry on beautiful, California-tanned hands, subtlety moving back and forth to catch the sun just right in every post.

It's jewelry marketed as “treasure”

Logan Hollowell tells us, “My creations are physical manifestations much deeper than jewelry. My intention is to do more than just make you look sparkly; I want to make you sparkle from the inside out. There’s a diamond inside of us just waiting to be discovered. The idea of my line is to serve as a reminder to you that you are just like a diamond – unbreakable, sparkling, and full of light.

My mission is to create heirlooms with real gold and diamonds that last forever. The idea is to invest in the best possible, because you’re worth it. I encourage women to set the bar high because it sets the stage for how you deserve to be treated. My intention will always be that when you wear the jewelry that you feel empowered and beautiful – that of a goddess.”

Logan handpicks each gemstone based on her intuition and the feeling that she receives from the stone and its beauty. Logan is, ultimately, in the business of healing arts and works with energy to improve lives. Logan dreams of adding piece of universal energy to your collection and, with it, a piece of emotional value.

Social media marketing and website design that is as addictive as it is spellbinding.

So how do you tell your story? How do we make sure that people engage with your brand and connect on a deeper level that will make them a customer who will return again and again? How do you get your customers to “treasure” your products and services?

Fu Dog Media aims to engage your audience with every design and to help you establish a story worth hearing. With every new website design we create, with each social media marketing account we take on, with every piece of graphic design, we are showing people what your brand means and we are telling your story, and that's why it is so important to hire a professional when it comes to your digital marketing. Most of our customers are wearing so many hats, they are starting to tip over. We will take away that burden and help you tell a story worth telling through your digital marketing. Contact us today, and let's start writing your story.

The Importance of Social Media to Your Brand

Why your company needs Social Media Marketing to compete in Charleston SC

It’s no longer enough to put just put up a site and hope for the best. If you run a business, you know that leveraging every possible tool is essential to building your brand and business, and that’s where social media marketing comes in.

Multi-platform social media marketing

These days, consumers have an abundance of avenues and platforms they can explore, from WordPress blogs to Twitter and Instagram accounts to Facebook pages for your business. If you’ve only got a website to market and promote your business, then you’re limiting your business to a target market that’s restricted to that platform. By using multi-platform marketing, you have a better chance at expanding your consumer base and creating a national or global audience.

Too many choices

However, with so many platforms out there, it can be a bit of a drain on your resources to create and manage accounts on all these social media platforms. It’s also not practical since consumers don’t actually use all those platforms, says the Entrepreneur.

That’s where we come in

At Fu Dog Media, we can help you determine the platforms that your consumers use the most. After we’ve identified these platforms, we can build those social media accounts for you and provide you with the assistance and support you need to maintain and update those pages with fresh content.

Grow your business with social media

Social media is key to expanding your market reach, and if you want to reach out to more customers out there or improve conversions and sales on your sites, marketing through social is one way to get this done.

Save on costs

You don’t have to have deep pockets like big-time players in the field. Social media marketing is a cost-effective way to promote your business and shares and likes can turn your posts viral, saving you a ton on marketing costs.

Your choice for social media marketing in Charleston SC

At Fu Dog Media, we know how to leverage social media marketing and tools to help build your brand and business. If you want help in winning over your market, contact us today for more details.

Fu Dog Media Charleston Web Design

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