Want to be Found? Optimize Your Google Business Listing

How to Claim Your Google Business Listing

If you aren’t found on page one of a local Google search, there is a good likelihood that no one will find you. That is why Google My Business has become the hottest tactic for SEO. Google My Business is the most critical digital marketing tool there is. But before you try to manage your account, it is important to understand how to claim and verify your company or business on Google.

What are Google Business Listings?

When someone does an organic Google search on either the Google or Google Maps format, Google lists local businesses to match. The results that are displayed contain information about all the relevant companies that the internet viewer is searching for in their area. The searcher can see all pertinent information such as the business name, ratings, address, description, photos, hours of operation, and phone number.

The way that Google generates business listings is based on publicly available information. If you own a company within a specific location, it is possible that you will come up even if you haven’t added any details to your business listing.

Steps to Optimize Google Business Listing

First, you have to go through a very simple step-by-step process to both claim and verify your business listing. Once you complete the first step, you can post photos, business hours, and respond to both customer comments and questions. After you claim your account, you can also add things like events, promotions, and recent updates to your Google business listing. That means that potential or current customers will get information about your business simply by searching on Google or Google Maps.

Why You Should Use Google My Business Listings to Optimize Google Business Listing?

When someone needs a service or business, Google is the first place that they turn. Potential customers can see information on Google about your company without ever having to go to your website. But if they do want to find out more, there is an automatic link. Google Maps is currently the most favored way that smartphone users find what they need. In fact, it is used by as many as 70% of those who use smartphones. That is nearly six times more than Waze, which is the second most popular mobile search.

Making your Business Listing complete and alluring is critical to your digital marketing. If you aren’t maximizing your profile, then you aren’t showing things like photos and descriptions that can attract potential customers. Things like not having your business hours listed might give the impression that you aren’t open for business.

What can I Include in a Google My Business Listing?

Google My Business listings include things like your address, hours of operation, and a brief description of your business or service. It can also include details that are vital to contacting you like your address, a link to your website, and a phone number.

When people search using Google Maps on their smartphone or mobile device, they can click on the listing, and it will guide them to get directions or to contact you via your phone number. And smartphone users can also send text messages to your business if you have activated the messaging function.

When you manage your Google My Business listing, you can also use it to promote your business activities, promotions, or special events. Therefore, it is like free digital marketing. You can also add things like photos, answer questions, and respond to reviews. Once more, the listing you create will appear across different mediums like voice searches, mobile devices, and desktop computer searches.

Why Should I Verify my Google Business Listing?

Google My Business is one of the best ways to increase your local SEO, and it is all free. Your Google business listing is the first impression that people searching for your company or business via Google will encounter. So make it attractive, update it, and ensure its accuracy to make a good and lasting one.

Adding things like photos, your phone number, and your hours of operation can make a significant impact on the number of people who view your business and reach out to contact you. Once you have gone through the verification process, you can interact with potential customers by:

  • Editing days and times of operation
  • Verifying your phone number
  • Verifying your website link
  • Adding photos
  • Responding to customer reviews
  • Posting promotions and special events
  • Answering questions
  • Alerting customers of your offers, posts, or promotions
  • Receiving text messages from customers or prospective customers
  • Viewing analytics for desktop and mobile internet searches

Many businesses report a significant impact on their SEO when they update their Google My Business Listing, which means that they are being found through more Google searches.

How do I Verify and Claim my Google My Business Listing?

Log into your account via the Google’s Business Manager

If you have more than one Google account, make sure that you use the one that is associated with your business login. The Google account that you choose to go through the verification process will become the manager and owner of your Google business listing. The verification process will go much more smoothly if you log into a Google account that is already associated with your business, and if you use the email address that belongs to your business’s domain.

Enter Your Company Name and Select Your Location

If you have more than one location, you will need to both claim and verify each separately. Start with one and then continue to repeat the process until all listings are claimed. If there is no business already listed, Google does not have a listing for your company. If that is the case, you will need to follow a different set of steps to create a new business listing.

Confirm the Details of Your Business

Google will prompt you to confirm the details of your business such as the name, address, website, and phone number. You will then be asked to select a business category. If you aren’t sure what business category to choose, just pick one that fits best. Or, if your business fits into more than one category, you can choose others.

Begin the Verification Process

Google requires listing managers to verify that they are authorized to manage and edit business listings. Once you have gone through the steps to verify, you can update and manage your business listing. The most common way to verify your authorization is via Postal Mail.

A Google postcard will come containing a verification code according to your address. It may take up to five or more days for your postcard to arrive. But, for some businesses, there might be quicker verification methods including a phone call, an email, or even an instant verification code.

Check Your Postal MailBox

You will receive a postcard sent to your business address within 5-7 business days that will contain the code to begin verifying your Google My Business listing. The code will be inside of the postcard, and it will contain five digits.

Log Into Your Google Account and Complete Verification

Once you’ve obtained the five digit code, log back in your Google’s Business Manager account. Enter the five digits, and you are then verified. And you can update and add things to optimize your Google My Business listing. But, there are times when verification can take a little longer. If your listing needs to be reviewed, it can take up to three days for your updates to publish.

Google My Business is one of the best digital marketing tools that you can use for your local SEO. The best part is that it is entirely free once you verify and confirm your business. Follow these steps and start to create a portfolio to attract potential customers and to keep established ones in the loop! For more tips and tricks to enhance your local SEO contact FuDog Media today!

5 Google Business Profile Hacks to Increase Foot Traffic

As an SEO specialist, you've no doubt implemented various tactics to improve your clients' local SEO ranking, but you have to stop and ask yourself how many of those techniques are actually using their Google Business Profile to convert to actual foot traffic. These five Google profile hacks will help to convert their digital traffic to real-life “walk-in” traffic. The best part about these tactics is that they are relatively simple for the huge payoff they can generate for your customers' bottom line.

Answer Google Q&A With a Quick Response

According to industry experts, as many as forty percent of the Google Q&A inquiries are actual leads. If you’ve not seen the Q&A section of a Google search, this is what it looks like

This is the listing that appears to the left when someone does a Google search for a business. As you can see, there is a section where customers can send a quick question about a business. If it isn't answered quickly, your clients could be losing potential leads. And after someone adds a question, others can go in and “thumbs up” it, which means that they too would like an answer. So it might mean losing multiple potential leads.

By not answering potential clients, businesses give an impression that they aren’t responsive and they are increasing the likelihood that a lead will seek out the competition. Because it is easy to overlook leads that might be sitting in your clients' GBPs in the form of questions, being diligent about responding should become a high priority.

The most convenient way for Google My Business managers and owners to receive notifications of questions is through Google Maps App. Alerts related to questions being posted don’t appear on the dashboard of a GMB yet. But, if you have your clients set Google Maps App to alert them, they won’t ever let a question, or potential walk-in slip away.

Post Your Proximity to Close Popular Attractions

When people go to attractions such as museums, amusement parks, or even malls, they are likely to Google things around where they are visiting to find additional services. If your clients position their Google Post next to popular attractions, they can guide would-be clients directly to their front door.

That can become increasingly important for foot traffic, especially if Google expands the current way it shows Posts’ snippets not just in the Local Finder and also in the Business Profile, but in local packs.

Since posting is super easy, there is no reason not to! If you need some help explaining the process to your clients, try this Google Intro!

Convert GBPs into a Storefront Window Display

With some help from Pointy and SWIS, it is easy to turn your retail customers’ GBPs into a storefront window display. When you do, that can increase foot traffic exponentially. Set up your clients' “See What’s In Store inventory” to appear on their Business Profile and let potential customers know what the business is and exactly what they have to offer.

Pointy is Google’s new partner for the launch of this fantastic feature game-changer. The Pointy device makes it simple for any retailer to make their inventory instantly available to online viewers. And it means no e-commerce system and costs next to nothing but time and effort.

SWIS is the newest big thing to hit local Google listings. Because only one percent of US retailers already use it, you will be well ahead of the game. If you help to get your clients onboard, you will have them out in front of the competition when it comes to actual foot traffic.

Turn Your Profile Pic into a Selfie Hotspot

When possible, turning your client’s physical premise into an exterior eye-catcher will have people stomping down the doors! Consider an exterior mural to attract customers. Or, convert your integral selfie-takers into your new customers. If you create a grabbing exterior attraction, it can appeal to as many as 43 to 58 percent of those surveyed who said that they were more apt to shop at locations that are visually stimulating and attractive.

If an exterior mural isn’t in the cards, there are plenty of other ways to add inspiration to customers. If you can convince your clients to invest in an iconic new presentation for their locale, the artwork they create can cover the image of their GBP. And if it is eye-catching, then they will attract potential customers more readily than their competition that isn’t.

Local businesses who use community life, culture, and art as an integral component of their business models will attract a growing American audience that is looking for a more authentic and humanistic experience. By embracing culture and heritage, through images and decor, you will be a part of capturing a new paradigm of consumers who want more.

Use Time in Your Favor

If you are like most Americans with a hectic schedule, businesses operating from 9 to 5 only, can’t accommodate your needs. Ask your client this question, “How can a business be successful if they are only open while everyone is busy at work?”. Do some research to find out what hours of operation are posted on their direct competitors GBPs.

If you notice that there is a hole where no other shops are closed, that can be a potential opportunity to set your clients apart from others in the area. There are times when your smaller customers are already working the maximum that they can. But it is a sound question to ask them if they are working hours that suit their needs or their customers’. Posing a new idea to the client might be possible. What if instead of working the hours they currently do, they change things up to work more hours when others are closed?

Have your clients evaluate how busy they are during the week and if they pinpoint a time where it is really slow, perhaps they can take those days and times out and substitute them with other hours where competitors aren't open. If you are the only one open during off hours, guess where the customers are going to flock….

As an SEO manager, your job might be to drive digital traffic, but imagine how invaluable you will be if you can convert that additional digital traffic to walk-in. Try these simple five steps to have customers beating down your clients' door today!

5 Reasons Your Restaurant Needs Quality food AND SEO

To have a successful restaurant, all you need is quality cuisine and then the masses will come running, right? Unfortunately, that’s not all it takes to have a full house night after night. If you are working overtime to make your restaurant amazing but you aren’t working on your SEO, you aren’t focusing entirely on the right place. Word of mouth will always be king, but the internet is the best way to spread the word like fire. Using a Charleston SEO firm to promote your business is the best way to allocate your marketing energy and budget!

Everyone Uses the Internet

Think about the first step you take when you need to know about something. You head to Google to search for it, right? When people are considering what new restaurant to try or where to go for their vacation, the internet is the first place they look. And statistics say that 90% of all internet users only view the first page. So if they’re looking for a place to eat and you aren’t there, they will most likely choose the competition.

It Can Help to Highlight What You Do Best

If you have the best barbecue in the South or you serve eclectic and unique foods, that is your “brand.” But if people are searching for a specific thing like “best barbecue” and you haven’t maximized your SEO with content related to “best barbecue,” then you aren’t going to get listed on a search. But your competition will, and they will get the business nine times out of ten! If you don’t use your specialty to trigger searches, then you won’t be matched with people who are searching for you!

What Good is a Website If No One Sees It?

If a tree falls in the forest, does it make a sound? That’s like asking, “If people can’t find you, does it matter what your website looks like?” You can design the most spectacular website and have exquisite pictures, spending both time and resources to make it exactly as you want to represent your restaurant, but it is all for naught if no one sees it! If you want people to see your menu, pictures of your atmosphere, and to read all you have to offer, then SEO is key. There is no sense in putting the time into something that won’t ever be seen.

If You Don’t Use SEO They Literally Might Not Find You!

A searcher typically researches restaurants by using a keyword followed with a location. For instance, if you wanted to find the best restaurant for Italian food while visiting Charleston, you would type just that. If you don’t have the content marketing that signals Google where you are located, then people won’t even consider you. By not maximizing your website by using local-specific cues, you aren’t going to come up in a search, and people aren’t going to come to you!

It Is the Best Marketing Money You Can Spend!

Ads are great, but they cost money to run. SEO costs very little, but it makes a continual and significant impact on your exposure! By using content marketing to trigger an organic search, you will get the exposure every time. When you run an ad, it is only seen where you place it and for as long as you run it. Although ads are a good idea too, SEO is a bigger bang for your buck to reel customers in.

You spend so much time making sure you are serving quality food and have amazing service. But that means nothing if no one knows about you. To capture people who are looking for a restaurant to try for the first time or an old favorite, SEO is a must to sell out night after night. We know how to get your restaurant on the internet map. Fudog Media is the best Charleston SEO firm around. Contact us today to discuss how we can drive traffic to your site and have the customers coming to your restaurant in droves!

Reasons Your Website Design is so Critical for Your Business

Gone are the days of the yellow pages, and in its place is the internet. 98% of those surveyed said that they use their mobile device to find what they need. And of those, almost all turn to Google to find local services and businesses to contact. If your website is outdated, lackluster, or it doesn’t contain the most effective SEO tools, you are missing out on significant opportunities to drive people not only to it but ultimately, to your business. These statistics prove a powerful point; investing in your website design is one of the best investments you can make to enhance your bottom line!

Web Design Facts for 2019

People Just Don’t Have the Attention Span Anymore – Website Design and First Impression

Instant gratification is what everyone is looking for whether they admit to it or not. If your website isn’t capturing their imagination, there is a good chance that it won’t capture their business. According to statistics:

Mobile Web Design Facts

Since more people are now using their smartphone to research on the internet than ever before, mobile-friendly designs are much more important. Consumers, on average, check their mobile device at least 150 times a day. So if you want to attract them, you have to target them where they live…their mobile devices!

Slightly less than half of all B2B products are researched for using mobile devices

Currently, as many as 91% of all small businesses don’t have a mobile-friendly design, despite the growing demand for it

If a person searches a company and lands on a non-mobile friendly website, they will go back and search for another one

Digital Marketing Website Design Facts

If you are going to spend the money to upgrade to a mobile-friendly design, it doesn’t make much sense if people can’t find you. That is why you need the additional help of a digital marketing campaign to get your newly updated website seen and used.

E-Commerce Facts

The brick and mortar retail shopping experience is nearly a thing of the past. And in its place, is e-commerce. E-commerce allows internet users to shop for what they want when they want. And users can also comparison shop to find the best price. But just like a storefront’s appearance had a significant bearing on how well it impressed consumers and swayed their purchasing decisions, your website is your new storefront and just as important. What does your digital storefront look like?

So What is Your Website Design Doing for you?

Your website is your first, and sometimes your last, way to make an impression with a potential consumer. If you enhance loading speed and make it more attractive, you can significantly increase your bottom line. But only if you use the best SEO tactics to drive people to see your wonderfully designed site. At Fudog Media we understand how important website design is, and also how critical it is to make sure that internet users see your smart website investment. Contact us today to discuss how we can get you on the map and get those contacts driven to buy!

What is Geo Location and how does it Affect Searches

If you go to a search engine like Google and look for donut shops, there could be literally thousands of shops in the US. So, if you live in Charlotte, NC, you would like to see places that are within driving distance of your home or business. The same is true for someone in Los Angeles because getting something sweet to eat from a Charlotte donut shop is not feasible in Southern California. In fact, your geo location can have a huge impact on those searching for your products or services. Let’s take a closer look at some of the ways that geo location can affect searches.

  • IP Address – Google uses factors like IP address to show searchers the most relevant search results. That’s why when you search for a local business, Google seems to know where you are. They don’t know exactly, but they know the location of your local Internet provider, and this gives them a very good idea of your approximate location.
  • Overriding the IP Address Factor – Google is still very big on search terms so if someone searches for something in a specific location they’ll get businesses in that area. Let’s take the example of the Charlotte donut shop again. Suppose the shop is in Mint Hill, a small town just outside of Charlotte. If you search “donut shop Mint Hill” you will get an exact match because you’re using geo-specific search terms. So, what does this mean? Geo-specific keywords are a good idea.
  • Get Noticed on Google by leveraging SEO, SEM and Geo Location Targeting – Your geo-location is important, and a Google My Business Page can help. In fact, if you have multiple locations, make sure to have a page for each one. Talk to your SEO professionals at Fu Dog Media. We can show you the best ways to get your business noticed locally with location based optimization including SEO, search engine marketing, and social media marketing. Call us today at 1.843.608.8777 for more details.

How Online Reviews Impact Your Page Ranking

Effective search engine optimizing is more than just choosing good keywords and sitting back and waiting for the money to roll in.

In fact, strategies like customer reviews and reputation management can have a dramatic effect on your search engine rankings. Let’s look at how reviews impact your SEO rankings and how you can benefit from them.

  • The Value of Good Content
    At Fu Dog Media, we help clients create beautiful websites with easy to read and informative content. Your visitors like quality content. People are more likely to stay longer at an attractive and professional looking site. Not only do your visitors want quality content, so does Google. They reward you for presenting quality content and not just a lot of “keyword stuffed” paragraphs.
  • So what does this have to do with reviews and SEO rankings? When you add reviews, you increase your content. And this content is relative to your business. Google wants content that is relative to your products or services. If you give Google what they want, you get rewarded.

  • Visibility
    When you want to find out about a company or product, what do you do? You ask others, read information, and research the matter. In other words, you look for other people’s opinions. How many times have reading positive reviews about something swayed your opinion or made you decide to buy something?
  • Increase your SEO ranking and visibility today. By adding reviews to your site (or to other sources like Yelp), you increase your online visibility, and this almost always increases your SEO rankings. Fu Dog Media is here to help you get your site noticed with reviews and many other strategies.

Reynolds Treasures Launches New Website and Introduces New Corporate Brand

Charleston, South Carolina, November 24, 2017: Reynolds Treasures is pleased to announce the company has launched a new website and introduced a new corporate brand. The premier wedding service provider offers seamless, professional wedding coordination, various wedding packages, officiant services and more for that special day.

By launching the company’s new corporate brand and website, the wedding provider is reintroducing itself to clients to show how they can better meet their needs. When the company began in 2011, it set out to be a prominent leader in officiating services.

During this time, Reynolds Treasures has also expanded its offering of wedding packages, as well as coordination and planning services to assist both destination couples and locals in creating the dream wedding in Charleston they envision within their budget.

As part of its rebranding, the company has also introduced a new logo. “The business has grown significantly over the last few years. The new logo better reflects all of the services that we offer and the tremendous value that we bring,” said owner, Andrea Easterday.

The new website details all the services the business offers, which includes both ordained wedding ministers and wedding officiants for the Charleston, South Carolina, area. To truly personalize a wedding and make it the unforgettable day it deserves to be, officiants can custom-tailor the service, whether it is for intimate ceremonies, larger wedding parties, civil ceremonies or elopements.

For more information about the company and its services, visit the website at Reynolds Treasures or call 1-843-460-3565.

About Reynolds Treasures:

Reynolds Treasures is an elite Charleston, South Carolina, wedding service provider. The company offers high-quality and personalized services for local and destination couples who are looking for the wedding of their dreams. The company offers professional officiants who service a wide variety of weddings, which includes civil ceremonies, intimate ceremonies, elopements and more. Various wedding packages fulfill couples’ dreams, which can include romantic elopements, helicopter elopements, beach weddings and more that are designed to fit within any budget.

Do I Really Need a Google Business Listing Page?

It’s a free business tool that helps you manage your online presence with the search engine giant, and this includes Google Maps and Google Search. A Google Business Page (from Google My Business) can help a small or medium-size business in many ways. Let’s check out some of the good things it has to offer.

  • Signing Up
    To sign up for your Google My Business page, you need a Google account, and then you’ll have to visit the My Business section. Just supply your business contact information to verify that you run a legitimate business.You’ll get to select what category your page should be listed under. Next, be sure to choose the most relevant keywords for your products or services. You can include as many as 5 videos and 10 images at no charge.
  • Do you have more than one location? If so, you can create a Google My Business page for every location. For example, if you have Charlotte, Monroe, Gastonia, and Rock Hill locations, you should have four separate pages to reach your targeted visitors.
  • Benefits of a Google Business Page Listing
    With a Google Business Page, your business becomes easier to find. Many Web surfers don’t want to search through sites and visit contact pages just to find your location. Once you’re on Google Maps, searchers have your exact address right away. This is the perfect search tool for potential customers out looking for you with their mobile devices. They also have access to your reviews so they can see what kind of business they are dealing with!
  • Style & Font
    What kind of ambiance or atmosphere do you want for your consumers? This is especially crucial if you’re running a restaurant or shop. Picking out the right style and font for your logo can help, providing potential customers with a clue on what they can expect the moment they step through the doors of your shop or business.
  • Advertise for Free
    To check out all the great things that this strategy can do for your business, contact to Fu Dog Media. We offer a free SEO Audit Report of your website ($299 value). Click this link now to get started or for more information call 843-864-9268.

The Importance of Social Media to Your Brand

Why your company needs Social Media Marketing to compete in Charleston SC

It’s no longer enough to put just put up a site and hope for the best. If you run a business, you know that leveraging every possible tool is essential to building your brand and business, and that’s where social media marketing comes in.

Multi-platform social media marketing

These days, consumers have an abundance of avenues and platforms they can explore, from WordPress blogs to Twitter and Instagram accounts to Facebook pages for your business. If you’ve only got a website to market and promote your business, then you’re limiting your business to a target market that’s restricted to that platform. By using multi-platform marketing, you have a better chance at expanding your consumer base and creating a national or global audience.

Too many choices

However, with so many platforms out there, it can be a bit of a drain on your resources to create and manage accounts on all these social media platforms. It’s also not practical since consumers don’t actually use all those platforms, says the Entrepreneur.

That’s where we come in

At Fu Dog Media, we can help you determine the platforms that your consumers use the most. After we’ve identified these platforms, we can build those social media accounts for you and provide you with the assistance and support you need to maintain and update those pages with fresh content.

Grow your business with social media

Social media is key to expanding your market reach, and if you want to reach out to more customers out there or improve conversions and sales on your sites, marketing through social is one way to get this done.

Save on costs

You don’t have to have deep pockets like big-time players in the field. Social media marketing is a cost-effective way to promote your business and shares and likes can turn your posts viral, saving you a ton on marketing costs.

Your choice for social media marketing in Charleston SC

At Fu Dog Media, we know how to leverage social media marketing and tools to help build your brand and business. If you want help in winning over your market, contact us today for more details.

Why You Need to Update Your Website Regularly

Why You Need to Update Your Website Regularly & How a WordPress Support Plan Can Help.

You don’t just start a business and expect sales to just come—and you don’t just build a website and expect traffic and conversions to come either.
If you’re wondering why you need WordPress support or a solid maintenance plan, here are 6 reasons why:

  • 1. Content Marketing—Fresh published content and consistency in adding content is king
    One reason customers will keep coming back to your pages is to check out fresh content on your pages. If you don’t have new posts on your Instagram or Facebook pages, customers might take that as a sign that the business isn’t active and that their inquiries might go nowhere, prompting them to abandon your pages and look elsewhere. If your website is stale and never changes, Google doesn’t put priority on your site, as they are trying to give the latest and greatest and most relevant info to their searchers.
  • 2. Website Security
    Website can become vulnerable to hackers if not updated each month. Plugins, WordPress, and other security measures must be updated each month to ensure your website is safe. Your WordPress support plan will give you peace of mind.
  • 3. Visual appeal—staying up-to-date
    Websites these days don’t look like the website designs we had ten or fifteen years ago. That’s why a WordPress maintenance plan is crucial. If you don’t want your pages to come out looking outdated and boring—and sending potential customers scurrying to your competition—you’ll want to look for maintenance care and assistance to keep your pages looking current and up to date.
  • 4. SEO – Consistency in building depth
    The more depth you add to your website, the better. Search engines like great content and they will reward you for having awesome information on your website. Want to be the top pest control company in your area? Start a blog and write weekly tips and tricks to your audience. This will give you content rich, keyword laced articles that search engines will gobble up!
  • 5. Keep It Mobile friendly
    Your pages must be optimized for mobile devices. If that isn’t the case yet, then you’re putting limits on your target market. With so many people these days going online using their mobile phones or tablets, it makes sense to ensure your pages are mobile friendly. That’s going to ensure access to a bigger consumer base, one that’s important if you want to grow your business and expand market reach.
  • 6. Image quality
    One of the worst mistakes people often make when they fix their own pages is that they put low-resolution images on their sites or their images file sizes are too big. If you want professional results, engaging the services of a team of digital marketing experts will ensure the photography used—along with other aspects of your site—will draw customers in.

Don’t waste your online resources. At Fu Dog Media, we can provide you with the kind of website maintenance services and WordPress support plans, from marketing campaigns that would continue to drive steady traffic to your pages to site changes and updates that would keep your business competitive. Learn more by getting in touch with us today.

Invest in a WordPress support plan today.


We’re just as excited about growing your business as you are.