What is White Label Web Design and is it a Good Choice for Your Agency?

In the age of the internet, website development is a highly critical component of a business's presence, branding, and marketing. And, as such, your clients are right to demand that their websites function and look cutting edge and exactly as they want them – even though, for most, they have no clue what that actually is. If you are spending more time updating and redesigning than is economically advantageous, then a white label web design might be the ticket to freedom for your time and your budget.

What is a White Label Web Design?

A white label web design is a website that is created by a web development company for another agency or company. The beauty of it is that there is no business or name attached to it, so you can add any name or branding you want. So even if your company is not well versed in web design or development, the right white label partner can give you an awesome service to add to your company's offerings.

Picture this… You have a client who comes to you and wants the whole package, a new website, social media advertising and marketing, and SEO services for their new endeavor. Once you have the details worked out, you reach out to us and give us the full project description, we agree on a price for the website, and then you resell it to the company who first approached you. That way, you are free to work on the other components promised, and focus on what you do best – the rest.

What’s Awesome About White Label Web Design?

We don’t attach our name to it, so you get all the credit, and we are okay handing it over. Best of all, you don’t lose the rest of the marketing, advertising, and SEO work that is on-going because you choose not to pay an in-house developer. You'll have the full support of our agency for ongoing website maintenance and support.

Who is White Label Web Design Ideal for?

There are a vast number of businesses that could benefit from this outsourcing of website design practice, and they aren’t all in the web design business. They are organizations who want to stay competitive in other areas of internet and digital marketing, but focus solely on the parts they do best, which might not exactly be web design. Perfect examples are:

  • Digital Marketing Companies – Currently your strengths lie in SEO or content marketing, but you keep losing to the competitors who take it from start to finish. If you white label web design, you get the project from the start and focus right out the gate on what you do, while we work on the design.
  • IT Consultants – As any programmer will tell you, just because you know how to create a website, that doesn’t mean you should. It takes a design eye and a web design background to take a concept from start to finish. But an IT consultant is the best person to take the site and hit the ground running and protecting it once created. Web design can be a great add-on service for IT professionals to add to their arsenal.
  • Ad Agencies – Ad agencies work with clients on getting their business out there via various mediums of advertising. If your ad agency doesn’t offer web design, it might be time to add it to your services. It will fit right in with your other services and you can add value to what you already do!

What are the Advantages of White Label Design?

We know you probably have the imagination to think about all the advantages of having someone else do the design work for a website and then reap the benefits of creation, but we thought we would spell them out –

Time to Do What You Do Best!

Any smart businessman knows that it is better to focus on the things that make your business successful that you can do, and then delegate the rest to the best. Why spend time designing a mediocre site while your competitors are getting the edge? Focus on what you are good at and let us handle the rest.

You Have More Than You Can Handle

Sure, you know how to do website design, but the profit is found in quantity. When your cup runneth over with too much work, don’t turn clients down, let us pick up the slack!

Stop Trolling for Quotes

You know how time-consuming it is to get a quote for every website that you have to do. If you have a price set in stone, you don’t have to wait for a third-party to make your bid – bid away!

Quality is Key

Win businesses over for the long-term by providing the most outstanding and spectacular websites possible. Anyone who sees it will think you did it, and they will be lining up for you to “do" it again!

What are the Possibilities for a White Label Website?

The best part about white label websites is that they can be used for whatever you want without limitations. We provide you with the proofs that are nondescript in prototypes and test sites, and you are the go-between to create with your customer without them ever knowing that it is coming from elsewhere. And it can be whatever you need it to be.

You are the liaison who gets all the information, document requests, and graphic approval say. Although, if you want, we can do that too. We are really flexible. At Fu Dog Media, we can be your secret, or your secret weapon, to help with the client on the approval side too.

Once it is complete, it is all yours. You have full rights and have paid for it. Go ahead use it as an example or present it in your portfolio! You can begin an entire website design company without having to lift a finger to actually design. We provide the canvas, you paint it as you want it.

Why Fu Dog Media?

At Fu Dog Media, our mission is to make you look as good as possible. We want your business to succeed as much as you do! We are a one-stop-shop that helps with as little or as much of the design and development process as you need. We work with you to create beautiful websites to sell to others as your own. And once you approve it, it is ready to go.

Once we get your site up and running, we will be here every step of the way. Our team is here for you long after it goes live. If something needs to be changed or revised, we’ve got you. 

How Much Can Your Business Make From White Label Design?

The answer is that it is up to you. You get to decide what you want to charge your clients over our agreed-on base price. And if you are a real go-getter, the more sites you sell, the more you make. Yes, it really is that easy!

How do I get Started?

Are you ready to begin a new endeavor or see the endless monetary potential for offering website design to your existing business? What are you waiting for? Contact us today and let's get on it. It only takes a few minutes to discuss how we can mutually do some really incredible things…. Give us a call or contact us today!

Is Drone Photography Right for Your Business? 7 Reasons to Incorporate It Into Your Marketing

Drone technology has come a long way in just the past few years, giving small business owners who use it a leg up on the competition. It has a wealth of benefits for small and large businesses alike. And for the small cost of purchasing one and learning how to use it, you reap huge rewards in cost savings, marketing, customer satisfaction, and time management.

It is also an excellent way to reduce risk for many industries since the drone becomes your eyes for hard to reach and dangerous places. These are just seven reasons, of many, that drone photography is not only your window to the world; it can bring your business to new heights!

Drone Photography for new website coming soon: pepperspressurewashing.com

You Can Ditch the Crappy Cell Phone Pics

We are in the business of making you look good online, but we can't do that without great photography. Professional quality photographs make all the difference in your website design and your overall digital marketing strategy and web presence.

Instead of pulling out your cell phone to snap a picture of the $60,000 pool you just built, you can send the drone up for easy, spectacular shots from the air. For roofers, siding installation companies and other construction industry companies, you can get great images of your finished work from your drone to incorporate in your website portfolio, your social media timelines, and to share with future customers as proof of the quality work you do.

Social Media Marketing Exposure

There is one thing that scores high on social media marketing, and that is beautiful full color images and stunning video! Posting your drone in action to your social media accounts will captivate your audience and provide them a post to engage with. Drones allow us to easily create images and videos that can really show off our work. And since social media is all about branding yourself as the latest and greatest, drone photography is an excellent tool to show off how tech-savvy you are. When your competitors are posting bland and static images, you will be stealing their thunder by showing an incredible bird's eye video or photo of your drone capturing your amazing work.

Zoom Down Aerial Video

Zoom Up Aerial Video

Rich Content for Your Website

One of the best ways to increase your SEO rankings and lead conversions is through content that is rich and engaging. But when it comes to things like pressure washing and roofing, there are only so many things that you can say. People are visual. Drone photography is something that offers an amazing perspective and let's potential customers see your work up close and in dramatic fashion. Using drone photography and videos on your website also shows that you are more advanced than the other businesses out there that haven’t incorporated it. Compare two roofing websites, one that incorporates aerial photography and one that doesn't, and you will see a huge difference.

Give Your Customers What They Can’t See for Themselves

When it comes to roofing, gutters, and construction, traditionally, the customer has to have faith in the contractor they choose to do the work. Since the consumer can’t get up on the ladder themselves to see what you do, they have to believe that you are telling them the truth. Once more, although you can take a picture, or describe to them what you see, it doesn’t tell the whole story. And sometimes it is not enough to push them to act when they should.

Drone photography gives them a bird’s eye view of what they would see if they were able to climb the roof themselves. They no longer have to rely on your eyes or your words; they have full images to back up your evaluation and assessment. And when people can see for themselves what is really going on and how serious it is, they are more apt to follow through and invest in fixing the problem before it becomes more problematic.

A Lot of Bang for Your Buck

Unlike other technology that can be both a serious investment cost-wise and hard to tackle, drone photography is relatively easy to grasp and not too expensive. The images that a drone delivers are high-quality, stunning, and in real-time. Typically with the type of businesses who can integrate drone photography, 1-2 new jobs added from drone photography will pay for your investment.

Drones bring your evaluation a little extra professionalism and your recommendations become a little more reliable to accept because people can see for themselves. The small price it costs to use drone photography pales in comparison to the rich benefits that it provides your overall brand and customer satisfaction.

Aerial Photography in Eleuthera, Bahamas

It Shows You Are Cutting Edge

With small business, things change very quickly. What better way to show your customers that  you are on top of your game and on top of your industry?

Updating your technology, along with your website and social media look, just looks like you care about always providing the most advanced products that your industry has to offer. It also creates goodwill when you show your clients you care about investing in them, by investing in yourself. And drone technology is an excellent way to be exciting, new, and cutting edge in any field.

Caribbean Drone Photography for AirBnB Rental

Reduce Employee Risk

Every time that either you or your employee climbs a ladder to get up on a roof, there is a great risk involved. Not only do you want to be safe yourself; you want to limit your risk of a slip and fall accident that can wreak havoc on your workers’ compensation premiums. When you use drone technology, you can send a machine to do the risky work while you sit back and reap the benefits.

Also, there is no need to have a team of people to evaluate, one to capture, and one to spot while the other does the dirty work. You can do the job of many without anyone having to do much of anything besides maneuver a drone where it needs to be to be your substitute. Take the risk out of your risky business and have more peace of mind.

Aerial photography taken for gutterboyzsc.com

Aerial photography taken for gutterboyzsc.com

Drone photography is an up and coming technology that saves time, money, and risk for many industries such as roofing, gutter work, and construction. It is also very inexpensive and requires very little education to operate and become certified.

And best of all, aside from all the benefits that you get personally, drone photography helps to enhance your web presence and your social media with more engagement and excitement. For the small cost of a drone and a little learning curve, you can get ahead of your competitors, so what are you waiting for? Drone photography is worth every penny of investment you make, so get on the bandwagon now and put your business ahead of the pack.

Be Present—Reap the Benefits of Adding Live Chat to Your Website

The coronavirus era has presented a host of challenges for large corporations to small businesses alike. Those who learn to adapt and find new opportunities to accommodate their customer base will not only survive; they will thrive long after, life as we know it, has returned. With people maintaining social distance, and some being in complete isolation, giving your customers a way to reach out without leaving home is essential.

And if you haven’t yet incorporated a live chat to your website to make contacting you easier, now is the time! Live chat is the best way to convert a visitor to a customer. And it is also an excellent way to build loyalty that will far outlive the coronavirus.

Benefits of Adding Live Chat to Your Website

Customers Prefer the Convenience of Live Chat

Even before the coronavirus forced us all to communicate remotely, live chat was an excellent way to provide convenience to the consumer. When people visit your website, reaching out to contact you takes an extra step to seek you out. According to Statistica, “51% of consumers are more likely to stay with or buy again from a company if they offer live chat support.”

And, “20% of the shopping population prefers using chat to contact a retailer over any other communication method.” When you make contacting you for information, ordering goods, or to provide support easy via live chat, you are likely to enhance the consumer’s experience and create loyalty for the future.

Live Chat Software

It Saves Money

At a time when small businesses are scrambling to find cost-effective solutions to cut their operating budgets, live chat is an excellent tool to eliminate the need for a call center. And since it is text-based, you can communicate and help more than one customer at a time. When you are on a call, you have to give someone your undivided attention.

And you can only help one customer at a time. With text customer service, you can have one agent working with many people at once. That cuts down on employee hours since they can multitask and allows one employee to service many people at the same time.

More Quality Control

Live chat allows you more quality control when dealing with customers. If there is ever a question about a previous exchange, there is a written transcript of the conversation. That not only allows you to have the evidence you need about what transpired, should you need it; it gives you a way to keep track of your customer issues so that you can analyze where you are getting things right.

Live chat also allows you to track conversations according to things like keywords, customer demographics, support outcomes, or sales channels. The ability to comprise a database with rich information is an excellent tool to use for further live chat sessions, sales, and marketing.

Being Available When Your Customers Need you Most

There is nothing more frustrating than needing help and not being able to get it. With a live chat, you can be available more hours like during the evening and on weekends. That will make you more responsive to your customer’s needs. And it will also build trust between you and the consumer.

When you provide people with the assistance they need, that isn’t just a Q&A section on your website, it eliminates frustration and hard feelings on the part of the consumer. And even better, your employees can work remotely, so you aren’t paying them to sit in an office idle. Being available when your customers need them is important now, during the coronavirus era, more than ever before. And the trust that you build will last for years to come.

Live Chat Software

It is an Excellent Tool for Service as Well as Sales

Live chat options are excellent for all types of small businesses. They not only help to increase sales, but they also help to provide service to your customers at a moment’s notice. According to Forrester Research, live chat helps to reduce customers from dropping out during the purchasing process.

Therefore, it helps to increase sales and overall profits. “44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” A live chat is also a great tool to discern where along the chain of purchase consumers drop out most often so that you can pinpoint those weaknesses in the process, and work to eliminate the potential that a customer will not follow through.

Gains Advantage Over Your Competitors

Although live chat is becoming quite popular, not many small businesses have it available to their consumers. If your website offers the ability to support the consumer, and to answer questions, you are going to beat out the competition that doesn’t have the added convenience. When you are available more often, provide instantaneous service, and get consumer's questions answered fully when they need you most, they will always choose you over another provider, period.

Studies show that although 80% of companies believe that they offer their consumers “superior” customer service, only about 8% of customers agree that the same businesses offer “superior” service. So if you think that you are doing a great job providing the service that your customers need, you might want to think again.

You Can Respond More Quickly

The average wait time for consumers with live chat options is about 23 seconds, and usually no more than forty-two seconds. When you compare that to email, where the response time is about forty-five minutes to as much as seventeen hours, that is a huge advantage for customer satisfaction.

And although social media users expect that they will receive support within about five minutes to the same day, the top 100 U.S. retailers take about 24 hours to answer via Facebook, and eleven hours to respond to Twitter. That is a staggering difference between communicating with a consumer who needs support, wants to place an order, or just has a general question. The amount of goodwill that being immediately available builds, is immeasurable.

Take Action, Install Live Chat on Your Site!

Now more than ever being innovative by reaching out to your consumers where they live is critical not just to survive the coronavirus era, but to thrive in the post coronavirus boom. At Fu Dog Media we have partnered with livechatinc.com to provide our clients with the most advanced live chat tools available in the industry. Live chat options not only build loyalty and goodwill between you and the customer; they save you time and money. And they will position you well ahead of the competition.

LiveChat Chats iPad

Contact us today and we’ll set you up with a FREE 15 day trial and install everything.

Why a Professional Web Design is Better Than DIY Templates

A website has become the first impression that many businesses have to reach out to potential clients. Therefore, it has become as important to your company’s success as a storefront entry would be. You only get one shot to impress potential clients to make them want to reach out to you. If you blow it with an outdated website, the chances are that internet users won’t make the leap to contact you. So, although you probably can create your own website using a template, that doesn’t mean that you should. These are all reasons that custom website design is an excellent long-term investment.

DIY Builders Are Not User-Friendly

Most people use their smartphones to find the services and products that they want. But most DIY template website designs are not very responsive, have slow loading speed, and simply don’t contain the many options to make it easy to connect. If your website doesn’t lead the way, potential clients won’t take the time to hunt down your information. A custom website design is entirely user-friendly, and it makes it easy for potential customers to find and contact you without wasting their precious time.


You want to set yourself apart from the competition and wow potential clients before they even pick up a phone to reach out. But if you have a one-size-fits-all website template, your website will look like everyone else’s. You want your website to stand out from the rest. To show people that you have a unique culture and to build an exciting brand, invest in a website that isn’t commonplace. There is nothing impressive about a cookie cutter design; it just gives internet viewers the impression that you aren’t anything special—and you ARE special.

Outdated SEO and Code

The way that internet users find you is through using keywords and key phrases. If you have a website that isn’t updated with the latest SEO practices, then you are tanking your ranking. And if you are, then it really doesn’t matter who creates your site, because the chances are no one will ever see it. If you aren’t found on page one, 98% of internet viewers will never see you at all. So, doing it yourself is a waste of time and energy.

The cost of having a custom website design is worth the peace of mind it provides. Sometimes there are things we can do in life, but we simply shouldn’t. When it comes to your website, you want to leave a good impression right off the bat, so you don’t risk losing a potential client due to a poor first impression. Although a custom website is an investment, it is one that is well worth it!

At Fu Dog Media we can customize your website to enhance your brand and company culture. And we work within your budget to get you everything you need to make a lasting impression so that viewers reach out and contact you. We help you attract users who will become your clients. After all, that is the number one objective of your website! Contact us today to discuss how we can help!

Getting to the top of Google with South Carolina SEO

South Carolina SEO
Generate Leads and Grow Your Business

You may be wondering what the secret is to getting to the top of South Carolina SEO. Or if you live outside of the Palmetto State, how you can get to the top of search engines.

No matter where you are, the process is the same. To get great SEO rankings anywhere, there are a few main things you need to consider. We've laid out the top 5 SEO tactics that you need to tackle below:

south carolina seo company

1. Target the Right Keywords

When you start any SEO campaign it's important that first, you do keyword research. A reputable SEO company near you will probably ask you what your goal is and what keywords or phrases you are after. That data is then taken to do keyword research and figure out which keywords are the best targets.

You'll want to target high volume keywords that people are searching for a lot for your particular business.

2. Create Great Content

Content is still king. Google and other search engines crawl every inch of your site so it's important for your website to have great content. If you really cater to your target customer and think about what they want and what information they are looking for, you will be able to craft engaging content that ranks high.

Creating regular blog posts is a great way to build depth on your website and drive traffic. You can craft your blogs to focus on specific target keywords to continue your quest for ranking high on search engines.

3. Mobile Responsiveness & Speed

Your website design should be mobile responsive—over 60% of users are accessing your website from their phone, so a great mobile experience is paramount to your SEO strategy. Google will actually penalize your rankings for your site not being mobile responsive.

If you haven't updated your website design in a while it may be time to refresh your design to keep up with the latest standards.

4. Boost Your Backlinks

Backlinks are still a huge part of SEO rankings. If you want to rank high, you should have hundreds and even thousands of links on websites that “link back” to your website. Having your company listed on websites with high domain authority (usually big sites with lots of traffic) will give you great backlinks.

Social media profiles, business directory listings (like Yelp, YP, and Tripadvisor), news sites (via press releases) are just a few places you can get great backlinks for your site.

5. Track Your Data

Your website data, rankings and traffic should be tracked during your SEO campaign, so you can make adjustments to your South Carolina SEO strategy as you go. Knowledge is power, and knowing exactly where you are ranked for your target keywords will help you improve your website's visibility over time. For SEO beginners, MOZ has a great beginner's guide to refer to.

Remember that SEO is an investment that takes time. How do you eat an elephant? One bite at a time. Same thing with SEO.

Finally, Hire the Right South Carolina SEO Company

SEO is a tremendous undertaking for DIY business owners. In many cases the entire SEO budget can be paid for with a just few jobs. SEO will generate revenue for years to come once you’ve invested the time, money and effort into it.

Call Fu Dog Media today or fill out our contact form to get started on your South Carolina SEO project.

But I don’t have time for a new website or SEO.

We’ve heard every excuse in the book for not building a professional website design or focusing efforts on Search Engine Optimization.

We have heard it over and over throughout the years from busy entrepreneurs—”I don’t have time to work on my website because {insert excuse here}.” Also, “I don’t need SEO. I have plenty of business.”

Or my favorite, “SEO is expensive.”

You’re right SEO IS expensive. It’s so expensive that it’s costing you, not the price of your package from your SEO company, but it is costing you thousands and thousands of dollars in lost revenue. Every time you do not come up in the search engine results, you are losing money. Think about the amount of searches for services exactly like yours that you have zero chance at. The numbers will blow your mind if you really think about it.

Your money is online. SEO and Web Design help you get there.

We’ve also heard from the same people that their leads are drying up and the phone hasn’t been ringing. Sigh.

If you own a business, you need a website. If you own a business, you need SEO. Even if you are already busy with all the referrals you can handle, you need a website and you need SEO.

But, why do I need a professional website and SEO if I’m already busy?

  • Professionalism – No website? Then you’re already behind the 8 ball. As soon as you get compared online by a customer, you lose to the company who has a pro website.
  • Referrals are not guaranteed  No matter how big you build your referral network, they can dry up and they can slow down. If anything, when referrals are great it is the exact time to attack your online presence because you want to build a sustainable growing business.
  • Dominance – Some people are in business to do just enough to get by. Some people want to be the best and dominate their field. If you’re the latter, then you want to dominate the search engine every time someone types in a keyword related to your business. Think it’s not important and you can wait for your search rankings to organically grow? Over 90% of searchers never go past the first page of Google Results!
  • Quality of Customers – You can serve customer A or customer B. Customer A is cheap, complains and ends up costing you in the long run. Customer B is your perfect customer. Customer B spends money, doesn’t complain, wants results, and is willing to pay for them. With the right online strategy, the right customers come to you. There is a point as a business where you take everything you can get for survival, and there is also a point as a business that you get to define who your customer is. A professional web design and top Google page rankings is a big piece of that puzzle.
  • Selling Your Business – Being at the top of Google with an amazing online presence adds value to your business and down the road, if you do decide to sell, your buyer will be very happy that you have spent the time and money on dominating with your online presence.
  • The money is online – Whose got your money? The people holding cell phones, typing on laptops, and browsing through tablets. They’ve got your money. Are you connecting with them? When they ask, “who is the best company in Charleston for {insert service here}?” are you coming up?

So, should you have SEO and a Professional Website Design?

I could honestly go on for hours, maybe days on all the reasons that you should have a professional website design and search engine optimization. The end results if you are working with the best of the best in web design and SEO are fantastic. Being on the first page of Google can change your entire business. This isn’t a sales pitch for Fu Dog Media. This is just simple truth. If you want to be a dominant force in your industry, you should do the things that will make you dominant.

You’re not too busy. Make the time to be great.

5 Reasons You Should Skip the DIY Website Builders

Your business deserves more than an average DIY Website Builders

Being in this business for a quite some time now, we’ve heard just about everything. One thing that comes up often is potential clients turning down a website proposal in favor of a DIY website builder like Wix, Weebly, or SquareSpace. There’s definitely a market for these and it makes sense for startup companies on a shoestring budget. Most of them are pretty easy to use and they will get you online quickly.

Just like many things in life though, you get what you pay for, or don’t pay for in this case. There are many reasons to avoid DIY website builders, but we’re going to give you our top 5 below.

  • 1. Templates Versus Custom Website Design – “I’m just going to do it myself.” – With all of these DIY builders you choose a template that 100’s or 1000’s before you have picked, you add your logo, some pictures, some text, and voila…new website. So easy right? But, you put a lot of thought into your company before you decided to start it. Is your website sending out the right message? Does it appeal to your target market? Are you saying the right things to convert traffic into leads or sales? Chances are you are missing out on a lot of conversions which means you are missing out on a lot of revenue.
  • 2. SEO and Design is Limited on Website Builders – “I can handle SEO. I’ve Googled it.” – With every DIY website builder, you only have access to so many parts of your site. You can’t get into the core files, you don’t own them, and you can’t move them when you’re ready. What that also means is you can’t properly optimize your site for search engines. At least not the way you can with a custom design on your own hosting account. You are also limited on design options and features. Doing it yourself equals lost rankings and lost revenue.
  • 3. Scalability – “I think I’ve outgrown my site.” – As your company grows, you will have different needs. Can your website scale with your business? Most likely with a website builder, you are going to realize that the answer is no. Which means, wasted time building a website you aren’t going to keep on a platform that you will have to transfer. Anything you have built on the old website builder, you’ll have to recreate with your new web designer. If you have the budget, build your website the right way from the beginning.
  • 4. UX (User Experience) – “Look how pretty my website is.” – Using a website builder, your UX will suffer. Why? Because you’re limited to your template and your likely limited design skills. Can you create graphics and edit photos like a professional? For most people, the answer is no. Google has a certain set of standards it likes to see with the way your copy is organized on a page as well and your rankings are partially determined by your website’s readability. There’s a lot more factors than just a nice looking site. A website has to give users a certain experience and feeling that will turn them into a customer.
  • 5. Time is Money –“I give up. I need a professional!” – As a business owner, our time should be spent on growing the business, selling product, making relationships, etc. Business owners can be bogged down by so many things and wearing so many hats that the business suffers. It is time consuming to build your own website and try to figure out if you are doing things the right way.

Heard Enough? Allow Us to Create Your New Website!

Our team of experts at Fu Dog Media can handle your website makeover on your behalf. We will first identify your current areas of concern and then work directly with you to create a strategic plan to redesign and revamp it accordingly. Give us a call today so we can get started!

Don’t have an SSL Certificate for your Website? Uh-Oh!

Why Your Website Needs an SSL Certificate

Having a Secure Sockets Layer (SSL) certificate for your website may seem like an unnecessary, add-on expense. However, it has several key benefits that prove otherwise.

Function Beats Fashion

The SSL certificate is more of a behind-the-scenes feature, so it does not add any “fashionable elements” to your web design. However, per LinkedIn, it creates a secured connection between your server and the customer’s web browser – ensuring that all information remains private and reduces the possibility of data breaches. Therefore, in many ways, it is one of the most important add-on features that you should select when building a new or revamping an existing website.

Add a Touch of Professionalism

On the surface, an SSL certificate gives your website an added touch of appeal and professionalism. Visitors and clients know that their information is safe and secure as soon as they enter a website protected by SSL. It really does not matter if you are selling products or services through your website or not. An SSL certificate still boosts your image by ensuring consumers that they are exploring a professional website by a reputable brand or business.

Reassurance for Paying Customers

Many online consumers get a little hesitant when the checkout page pops up during a transaction and they are asked to input their credit card or check information. However, the appearance of an SSL certificate icon reassures them of the website’s security. As a result, this certificate essentially helps to boost your conversion rate and reduces your shopping cart abandonment rate.

Keep in mind that 88% of online consumers completely abandon an online shopping cart without completing the transaction, per Kissmetrics. Therefore, anything that you can do to reduce that rate for your own website could equate to a substantial return for your business.

Protect Your Own Data

In addition to protecting the data of your customer, clients and guests, an SSL certificate is also designed to protect your own data. Whether you are sending a free eBook to a website visitor or receiving a sales order from a new customer, the SSL certificate works behind the scenes to keep the information you either send or receive protected.

We Can Get You Set Up!

If you are still on the fence about why you should invest in an SSL certificate, just give us a call at Fu Dog Media. Our company specializes in graphic design, responsive web design and online marketing. Our experts will answer any questions that you have and show you exactly how you can add an SSL certificate to your website today.

What is responsive web design and why do you need it?

A responsive website design is website which will automatically adjust and render correctly to the size of the screen of your device, regardless of which platform or browser you’re viewing it on. No matter the device—a mobile, a tablet, a laptop or a desktop, the website will automatically adjust to fit the screen so you can make sure your users have the absolute best experience possible.

From SEO experts to Google themselves, and most digital marketing or website design blogs, the standard is responsive website design. Opting for a responsive web design is more important than ever with Google placing more emphasis on mobile user experience.

    Google says that “users will find it easier to get relevant, high quality search results that are optimized for their devices”, meaning that Google consider your site’s responsive in their page rankings. Basically, your organic rankings will improve with a properly responsive website design, optimized for search.
    If you would like to learn more about responsive websites, contact us at Fu Dog Media today!

How to Choose the Best Website Design Company for Your Business

Starting a new business can be overwhelming with a laundry list of things to do to get a new business going. When it comes to the branding of your company, choosing a logo design company will be one of your top priorities and after your logo is designed, your website design will be high priority. There are some important things you should know about choosing the best website design company in Charleston, SC.

  • Choose a Web Design Company with a Solid Track Record
    When selecting a web design company, it’s important to research them thoroughly. Some things you can do to make sure you are making the best choice for web design are to read online reviews, view their project portfolio and seek out references from some of their customers. Usually searching through their website portfolio will be a good indicator of the quality of work. Make sure to check websites projects on both your computer and mobile device so you can see that the company is designing mobile responsive websites as over 60% of website traffic is coming from users on mobile devices.
  • Is Search Engine Optimization (SEO) important to you?
    When your site is being built, the right web design company can also optimize your website for search engines like Google and Bing. If SEO is an important part of your marketing strategy, which it should be, SEO experience should be a factor in choosing a web design agency. A design agency should be able to show you case studies of current or past SEO clients so you can see results they have had with previous SEO clients. The right SEO company will provide you with ongoing SEO reports, analytics and progress on your target keywords so you can see exactly how your website’s keywords are performing.
  • Will you be managing your website content?
    There are tons of options for website builders out there like Wix, Squarespace, and Godaddy Website Builder, but they offer very limited customization options. With a WordPress website design, your website is highly customizable and is powered with a very easy to use interface that we recommend for companies who want to manage their own site. This is particularly important when your website will be changing frequently or when you are managing an e-commerce site. If you are planning on managing your own site, WordPress is a great option. There are tons of plugins available to easily get the most out of your website and developers are constantly creating new themes, plugins and extensions that work with WordPress.
  • Does the web design company ask the right questions?
    What are your goals? That’s one of the most important questions a web design company can ask. Designing a website isn’t just about creating a beautiful site. Your web designer should know exactly what you want to accomplish with your website. Do you want to convert traffic to sales in your online store? Do you want to generate leads via contact forms? Do you want to be #1 for target keywords on Google? What image do you want to convey with your brand?So many times, web designers are just churning out websites with no regard for the outcome. Choose a web design company that has your end result in mind. Dominating search engines and creating a beautiful and functional website go hand-in-hand.
  • Choose a Company that Communicates
    One of the biggest pitfalls of web design companies is a lack of communication. You can usually tell how well a company is going to communicate early on in the process. How quickly are they returning calls and emails? How quickly did they get you a quote? Did they answer all your questions throughly? Are they thorough in asking about your goals for your new website design or redesign of your current site?All of these things are indicators of how well a web design company will communicate during the design process. Communication between the design team and the customer is so important in accomplishing a great design.
  • Cost vs. Value — You get what you pay for.
    In today’s world, your website is one of the most important factors to having a successful business, and not just a beautiful design either. It needs to load quickly and be extremely user-friendly for website visitors. While cost is always a factor, your decision should not be based on cost entirely. There will always be someone willing to design your website cheaper, but what will you sacrifice by saving money in the short run? Time and time again, we’ve seen companies sell themselves short by choosing a cheap website design company or a website builder, and then come back to us asking for help. While there are times where a shoestring budget may be all you have, investing money into your website in the beginning will pay dividends in the future.It takes time to build your web presence and to rank on Google. If you have a subpar website designed, your wasting valuable time that you could be gaining more business via website traffic. A well designed website is not cheap, but the value you get back from that design and search engine optimization will pay off big time down the road.

Take care of your WordPress site, or get hacked!

Top Reasons Why You Need A WordPress Care Plan

WordPress is one of the most popular content content management systems in the world, boasting over 74,650,000 sites.

The WordPress Advantage and Issues

While WordPress is a very user-friendly site, it does require regular upkeep and maintenance. WordPress websites, including blogs, business sites, and e-commerce sites, run the risk of security issues, lost data and even having malware become an issue.

The way to avoid these issues is to use a WordPress care plan. These plans, which come in a variety of different options for various types of sites, will provide security and protection by:

  • Site back-up – in the event of a site crashing or a corruption of a file, having a backup in place means that there is no need to recreate the content, just simply reinstall from the latest backup version
  • Security patches installed – vulnerabilities in the platform are constantly exposed by hackers, just as with any online platform. With a WordPress care plan, security updates are automatically installed, preventing this issue.
  • Update plugins – outdated plugins can slow down the website performance or even cause error messages for your users. By using the plan, all plugins operating on the site will be fully up to date.
  • Monitor uptime – knowing if your site is up and also addressing the reasons why it may be down will be essential, particularly for businesses and e-commerce sites.
  • Fresh content – with any type of site, having fresh content is important to not only keep users coming back but also to help with SEO rankings and positions on search results.

How to get a WordPress Care Plan

WordPress care plans allow you to focus on your business, blog or e-commerce site without having to spend hours on maintenance. Full updates of WordPress versions will also be provided, making this a great investment in your online presence. Sign up now for a plan at https://fudogmedia.net/wordpress-maintenance-packages/.

5 Signs Your Website Design Needs a Makeover

For one reason or another, your website may have lost its flair and magnetic appeal. It may not be able to generate the same traffic as it once did. It may have worked once upon a time, but is no longer as effective. Here are several signs that may indicate your website needs a complete makeover.

  • Dated Images, Fonts and Content
    How long have you had your images, font and content posted and published on your website? They may have been impressive at the time. However, just like fashionable trends, web design trends come and go. If your images and font selection seem dated, this may be a clear telltale sign that a complete makeover is necessary.
  • Abandoned Shopping Carts Increase
    Eighty-eight percent of online consumers abandon their shopping carts and leave them behind, per Kissmetrics – over 40 percent of which do so simply because they were not ready to make a purchase. You can reduce your shopping cart abandonment rates by enhancing your website to focus more on keeping your customers interested and engaged. Integrate pop-ups when they may click away from your page – offering promotional codes or discounted offers to stay put and continue shopping.
  • Accessing Website from Various Devices
    Are you able to access your website with a variety of different devices without losing efficiency or encountering errors? Your website may look perfect and beautifully structured on a desktop or laptop computer. However, can the same thing be said when accessing your site from a tablet or smartphone? A complete website makeover that implements a responsive design can fix all of that for you, according to Inc. magazine.Responsive designs add a flexible element to your website infrastructure, allowing your site to be viewed and easily accessed without any hiccups regardless of the device or system used.
  • Page Loading Times
    How long does it take for your webpages to load? Per KissMetrics, most online users abandon a website completely if it takes longer than 6-10 seconds for the page to load. Further studies show that you will start losing engaged users within the first 4-5 seconds. Therefore, if you notice any type of delay when loading any of your webpages, it may be time for a website makeover.

Heard Enough? Allow Us to Create Your New Website!

Our team of experts at Fu Dog Media can handle your website makeover on your behalf. We will first identify your current areas of concern and then work directly with you to create a strategic plan to redesign and revamp it accordingly. Give us a call today so we can get started!


We’re just as excited about growing your business as you are.