Having a Secure Sockets Layer (SSL) certificate for your website may seem like an unnecessary, add-on expense. However, it has several key benefits that prove otherwise. The SSL certificate is more of a behind-the-scenes feature, so it does not add any “fashionable elements” to your web design. However, per LinkedIn, it creates a secured connection between your server and the customer’s web browser – ensuring that all information remains private and reduces the possibility of data breaches. Therefore, in many ways, it is one of the most important add-on features that you should select when building a new or revamping an existing website. On the surface, an SSL certificate gives your website an added touch of appeal and professionalism. Visitors and clients know that their information is safe and secure as soon as they enter a website protected by SSL. It really does not matter if you are selling products or services through your website or not. An SSL certificate still boosts your image by ensuring consumers that they are exploring a professional website by a reputable brand or business. Many online consumers get a little hesitant when the checkout page pops up during a transaction and they are asked to input their credit card or check information. However, the appearance of an SSL certificate icon reassures them of the website’s security. As a result, this certificate essentially helps to boost your conversion rate and reduces your shopping cart abandonment rate. Keep in mind that 88% of online consumers completely abandon an online shopping cart without completing the transaction, per Kissmetrics. Therefore, anything that you can do to reduce that rate for your own website could equate to a substantial return for your business. In addition to protecting the data of your customer, clients and guests, an SSL certificate is also designed to protect your own data. Whether you are sending a free eBook to a website visitor or receiving a sales order from a new customer, the SSL certificate works behind the scenes to keep the information you either send or receive protected. If you are still on the fence about why you should invest in an SSL certificate, just give us a call at Fu Dog Media. Our company specializes in graphic design, responsive web design and online marketing. Our experts will answer any questions that you have and show you exactly how you can add an SSL certificate to your website today.Why Your Website Needs an SSL Certificate
Function Beats Fashion
Add a Touch of Professionalism
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Protect Your Own Data
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Category: Website Security
Take care of your WordPress site, or get hacked!
Top Reasons Why You Need A WordPress Care Plan
WordPress is one of the most popular content content management systems in the world, boasting over 74,650,000 sites.
The WordPress Advantage and Issues
While WordPress is a very user-friendly site, it does require regular upkeep and maintenance. WordPress websites, including blogs, business sites, and e-commerce sites, run the risk of security issues, lost data and even having malware become an issue.
The way to avoid these issues is to use a WordPress care plan. These plans, which come in a variety of different options for various types of sites, will provide security and protection by:
- Site back-up – in the event of a site crashing or a corruption of a file, having a backup in place means that there is no need to recreate the content, just simply reinstall from the latest backup version
- Security patches installed – vulnerabilities in the platform are constantly exposed by hackers, just as with any online platform. With a WordPress care plan, security updates are automatically installed, preventing this issue.
- Update plugins – outdated plugins can slow down the website performance or even cause error messages for your users. By using the plan, all plugins operating on the site will be fully up to date.
- Monitor uptime – knowing if your site is up and also addressing the reasons why it may be down will be essential, particularly for businesses and e-commerce sites.
- Fresh content – with any type of site, having fresh content is important to not only keep users coming back but also to help with SEO rankings and positions on search results.
How to get a WordPress Care Plan
WordPress care plans allow you to focus on your business, blog or e-commerce site without having to spend hours on maintenance. Full updates of WordPress versions will also be provided, making this a great investment in your online presence. Sign up now for a plan at https://fudogmedia.net/wordpress-maintenance-packages/.
