When we speak in terms of website traffic, people wrongly assume that if more people are viewing their website, their marketing must be working. It isn’t just about getting viewers to your page, however, it is about keeping them there long enough to engage. But how do you know whether your website traffic is translating into real value by converting visitors to customers?
Enticing Engagement and Then Establishing a Relationship
There are several steps that you need to take to establish a relationship with your viewers that will make them take action. But even if you can get them to make their first transaction, that isn’t where the story ends – you have to convert them from first-timers to repeat customers.
Conversion Rate Optimization is a process that can work effectively for every business, regardless of size. And it is a scientific approach that is based on real qualitative measures that work to convert visitors to customers to repeat business. The key to CRO is not only to increase the traffic driven to your website but also to increase the number of sales that you have with the traffic you have already established.
Effectively Converting Traffic to Sales and Leads
The idea is not to throw a lot more money into your marketing through increasing your PPC ads or through the use of other digital marketing strategies; it is to more effectively convert the traffic you enjoy into sales or leads through targeted improvements of your current marketing strategy.
At the heart of CRO is the analysis of where your traffic versus conversion to customers lies, and then to evaluate how we can alter your digital marketing strategy to better target the things that are working and eliminate those that are not. We audit your current website information to see how we can take the existing traffic you have and convert it to quantifiable returns for your bottom line.
How is Your Current Digital Marketing Strategy Working?
Our goal is not to throw more money into your digital marketing, rather make your current digital marketing budget and strategy work better for you. And we have a process that really works to take your sales to a higher level.