Why Your Website Needs an SSL Certificate
Having a Secure Sockets Layer (SSL) certificate for your website may seem like an unnecessary, add-on expense. However, it has several key benefits that prove otherwise.
- Function Beats Fashion
The SSL certificate is more of a behind-the-scenes feature, so it does not add any “fashionable elements” to your web design. However, per LinkedIn, it creates a secured connection between your server and the customer’s web browser – ensuring that all information remains private and reduces the possibility of data breaches. Therefore, in many ways, it is one of the most important add-on features that you should select when building a new or revamping an existing website.
- Add a Touch of Professionalism
On the surface, an SSL certificate gives your website an added touch of appeal and professionalism. Visitors and clients know that their information is safe and secure as soon as they enter a website protected by SSL. It really does not matter if you are selling products or services through your website or not. An SSL certificate still boosts your image by ensuring consumers that they are exploring a professional website by a reputable brand or business.
- Reassurance for Paying Customers
Many online consumers get a little hesitant when the checkout page pops up during a transaction and they are asked to input their credit card or check information. However, the appearance of an SSL certificate icon reassures them of the website’s security. As a result, this certificate essentially helps to boost your conversion rate and reduces your shopping cart abandonment rate.
Keep in mind that 88% of online consumers completely abandon an online shopping cart without completing the transaction, per Kissmetrics. Therefore, anything that you can do to reduce that rate for your own website could equate to a substantial return for your business.
- Protect Your Own Data
In addition to protecting the data of your customer, clients and guests, an SSL certificate is also designed to protect your own data. Whether you are sending a free eBook to a website visitor or receiving a sales order from a new customer, the SSL certificate works behind the scenes to keep the information you either send or receive protected.
We Can Get You Set Up!
If you are still on the fence about why you should invest in an SSL certificate, just give us a call at Fu Dog Media. Our company specializes in graphic design, responsive web design and online marketing. Our experts will answer any questions that you have and show you exactly how you can add an SSL certificate to your website today.