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Google Local Search Ads

Using Google Local Service Ads

Success for Small Business Services Like Yours

PPC

Remarketing

LSAs

PPC Audit

PPC Questionnaire

The service industry used to be won or lost by the reputation that a company built. Although word of mouth is still a highly valuable marketing scheme, the rules have changed a little. If you want to catapult yourself to reach a greater audience, then Google is a very integral component of the overall process of success.

At the heart of boosting your plumbing business are Google Local Search Ads (GLSA). But navigating Google Ads is not such a simple thing to do. At FuDog Media, we help to guide our clients through the entire process with a lot of hand-helping. Our mission is to both educate you on the importance of Google Ads and to help you use them to grow your business.

What Are

Google Local Service Ads?

Statistics show us that only about 3% of internet users will continue their search to page two. In fact, most of them will only look at the first couple of entries before making their choice. That means if you aren’t found easily, you might not be found at all. GLSAs are a way to advertise your business using the power of Google Search.

Google Search Ads trump paid maps and searches, and they also get preferential treatment over organic listings. The leads that you generate using the GLSAs can be received in message form or phone call right from your Google Service Ad. They work similar to a service like HomeAdvisor, in that they are pay-per-lead ads that have a set cost depending on the service area you choose. And amazingly, they are as inexpensive as $23-25.

What Are

Local Service Ads Operate?

But it is important that you respond to every lead you receive, and quickly, even if you have to decline the service request. If you don’t respond or take a long time to answer, you can reduce your ad ranking or you may be removed entirely. So just remember that GLSAs require daily attention to really work for you.

When you use a Local Service Ad, it is displayed on top of the Google search when people are searching for plumbing services in the area. Internet or mobile phone users can simply click on your ad and either contact you via phone or through a message link. When someone does reach out, you get both a notification and an email from the Local Services ads app. And then, you can answer the lead directly…it is really that simple.

How to They Rank Google Local

Service Ads?

Google uses many factors to determine a ranking for local services to match the right service provider with a request for service. They include your:

Google also seeks to spread the leads directed toward you out along with using the above factors. Their reasoning is to give you time to spread out your budget over the billing period, instead of receiving all the calls upfront, and then sitting idle until the new billing period begins.

Therefore, if you are receiving leads more quickly than your budget allows, you may see your ad paused, or your ranking lowered temporarily, to spread the leads you receive out more evenly.

  • Review score
  • Proximity to the client’s location
  • Response rate and responsiveness
    to requests
  • Hours of operation
  • Absence of complaints about
    your service or business

Frequently Asked Questions…

  • When Will Google Local Service Ads Reach me?

    If you don’t yet have Google Local ads in your locale, submit an interest to Google, so that when it is available, you are on the top of the list.

    To check if it is available to you and to create an account go to https://adwords.google.com/localservices/

  • What is the Difference Between Google Local Service Ads and Google Home Service Ads

    Google Home Services was the old form of Google Local Service Ads.

    To enhance the community, and to draw more people to use GLSAs, Google rebranded its service. And they also renamed it to avoid any confusion there was related to Google Home Smart Theater.

  • Are the Top Three Advertisers Chosen Based on Proximity, Reviews, Conversions, or Some Other Factor?

    When choosing service providers, the first factor considered is the proximity that the client has to the service they require. But there are ways to overcome proximity. By being on top of your dashboard and responsive, you can increase your ranking.

    In the same respect, not being responsive might lower your ranking. And if you turn down too many requests, that might also lower your exposure.

  • If you don’t yet have Google Local ads in your locale, submit an interest to Google, so that when it is available, you are on the top of the list.

    To check if it is available to you and to create an account go to https://adwords.google.com/localservices/

  • Google Home Services was the old form of Google Local Service Ads.

    To enhance the community, and to draw more people to use GLSAs, Google rebranded its service. And they also renamed it to avoid any confusion there was related to Google Home Smart Theater.

  • When choosing service providers, the first factor considered is the proximity that the client has to the service they require. But there are ways to overcome proximity. By being on top of your dashboard and responsive, you can increase your ranking.

    In the same respect, not being responsive might lower your ranking. And if you turn down too many requests, that might also lower your exposure.

What is the Google

Guaranteed Program?

When you are a member of the Google Guaranteed Program, it means that you have been through the strict screening process according to Google’s standards. The process requires a background check and licensing and insurance verification.

Google also screens your reviews and requests to ensure that you not only follow through with requests; but also that your reviews indicate that you do a job well done. When people use the Google Guaranteed Program, they can submit a claim against a provider found through GLSAs to receive a refund. So Google takes your request to become a member very seriously.

Are you ready to catapult your incoming leads exponentially? Contact FuDog Media today and get the process rolling!

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