“Why is my site ranking behind my smaller competitor?”
We get asked this very question all the time when consulting with a new client about their digital marketing strategy and analyzing their current website design and SEO.
There are so many variables that go into SEO and page rankings. The simple version of it is that Google sees their website as having more value to web searchers. Google is trying to deliver the very best search engine results to whomever is search for a particular product or service. So if you’re offering HVAC services to your area, they will give you a list of the best websites that they think are going to help the user.
Where most businesses fall short—Not attacking search engine optimization
Some business owners think that having a great website design is the end of it—it’s not. If you chose the right web design company, you got a site design that was search engine friendly. You wouldn’t open a storefront and do zero advertising. Your website is your virtual storefront and you want to tirelessly work to drive people to your site and make sure it is front and center in the search results. The reason your smaller competitor is ahead of you is because they have worked to get there and done the necessary things.
So, what do I need to do?
Attack your digital marketing—Your website design is first and foremost. Is it better than your competitor’s site? If your site is great, you’ll want to start a monthly search engine optimization package, but remember that not all SEO companies are created equal and pricing may vary.
You want results and those results are targeted keywords getting to the first page of Google. You also want to make sure you are managing your online reputation on your Google listing, TripAdvisor, Yelp, Facebook, Angie’s List, and so on. Social Media is another factor that is weighted into your rankings. Having a great web presence means great content on your site AND great links coming back from other sites.
How we get you to the top of Google
We won’t give you all the boring details, but from month to month we have a set of deliverables that we implement on your site and on reputable outside websites that help improve your rankings. We’ll do on-site optimization, off-site optimization, link building, articles, blog content, press releases, social media optimization, and more. We’ll also track your rankings and improvement each week and you’ll get a weekly and monthly report so you are in the loop the entire time.