How Reviews Impact Your SEO Rankings
Effective search engine optimizing is more than just choosing good keywords and sitting back and waiting for the money to roll in. In fact, strategies like customer reviews can have a dramatic effect on your search engine rankings. Let’s look at how reviews impact your SEO rankings and how you can benefit from them.
The Value of Good Content
At Fu Dog Media, we help clients create beautiful websites with easy to read and informative content. Your visitors like quality content. People are more likely to stay longer at an attractive and professional looking site. Not only do your visitors want quality content, so does Google. They reward you for presenting quality content and not just a lot of “keyword stuffed” paragraphs.
So what does this have to do with reviews and SEO rankings? When you add reviews, you increase your content. And this content is relative to your business. Google wants content that is relative to your products or services. If you give Google what they want, you get rewarded.
When you want to find out about a company or product, what do you do? You ask others, read information, and research the matter. In other words, you look for other people’s opinions. How many times have reading positive reviews about something swayed your opinion or made you decide to buy something?
By adding reviews to your site (or to other sources like Yelp), you increase your online visibility, and this almost always increases your SEO rankings. Fu Dog Media is here to help you get your site noticed with reviews and many other strategies. Click here for a free SEO audit.