How to Choose the Best Website Design Company for Your Business

How to Choose the Best Website Design Company for Your Business

Starting a new business can be overwhelming with a laundry list of things to do to get a new business going. When it comes to the branding of your company, choosing a logo design company will be one of your top priorities and after your logo is designed, your website design will be high priority. There are some important things you should know about choosing the best website design company in Charleston, SC.

  • Choose a Web Design Company with a Solid Track Record
    When selecting a web design company, it’s important to research them thoroughly. Some things you can do to make sure you are making the best choice for web design are to read online reviews, view their project portfolio and seek out references from some of their customers. Usually searching through their website portfolio will be a good indicator of the quality of work. Make sure to check websites projects on both your computer and mobile device so you can see that the company is designing mobile responsive websites as over 60% of website traffic is coming from users on mobile devices.
  • Is Search Engine Optimization (SEO) important to you?
    When your site is being built, the right web design company can also optimize your website for search engines like Google and Bing. If SEO is an important part of your marketing strategy, which it should be, SEO experience should be a factor in choosing a web design agency. A design agency should be able to show you case studies of current or past SEO clients so you can see results they have had with previous SEO clients. The right SEO company will provide you with ongoing SEO reports, analytics and progress on your target keywords so you can see exactly how your website’s keywords are performing.
  • Will you be managing your website content?
    There are tons of options for website builders out there like Wix, Squarespace, and Godaddy Website Builder, but they offer very limited customization options. With a WordPress website design, your website is highly customizable and is powered with a very easy to use interface that we recommend for companies who want to manage their own site. This is particularly important when your website will be changing frequently or when you are managing an e-commerce site. If you are planning on managing your own site, WordPress is a great option. There are tons of plugins available to easily get the most out of your website and developers are constantly creating new themes, plugins and extensions that work with WordPress.
  • Does the web design company ask the right questions?
    What are your goals? That’s one of the most important questions a web design company can ask. Designing a website isn’t just about creating a beautiful site. Your web designer should know exactly what you want to accomplish with your website. Do you want to convert traffic to sales in your online store? Do you want to generate leads via contact forms? Do you want to be #1 for target keywords on Google? What image do you want to convey with your brand?So many times, web designers are just churning out websites with no regard for the outcome. Choose a web design company that has your end result in mind. Dominating search engines and creating a beautiful and functional website go hand-in-hand.
  • Choose a Company that Communicates
    One of the biggest pitfalls of web design companies is a lack of communication. You can usually tell how well a company is going to communicate early on in the process. How quickly are they returning calls and emails? How quickly did they get you a quote? Did they answer all your questions throughly? Are they thorough in asking about your goals for your new website design or redesign of your current site?All of these things are indicators of how well a web design company will communicate during the design process. Communication between the design team and the customer is so important in accomplishing a great design.
  • Cost vs. Value — You get what you pay for.
    In today’s world, your website is one of the most important factors to having a successful business, and not just a beautiful design either. It needs to load quickly and be extremely user-friendly for website visitors. While cost is always a factor, your decision should not be based on cost entirely. There will always be someone willing to design your website cheaper, but what will you sacrifice by saving money in the short run? Time and time again, we’ve seen companies sell themselves short by choosing a cheap website design company or a website builder, and then come back to us asking for help. While there are times where a shoestring budget may be all you have, investing money into your website in the beginning will pay dividends in the future.It takes time to build your web presence and to rank on Google. If you have a subpar website designed, your wasting valuable time that you could be gaining more business via website traffic. A well designed website is not cheap, but the value you get back from that design and search engine optimization will pay off big time down the road.

Signs Your Website Design Needs a Makeover

5 Signs Your Website Design Needs a Makeover

For one reason or another, your website may have lost its flair and magnetic appeal. It may not be able to generate the same traffic as it once did. It may have worked once upon a time, but is no longer as effective. Here are several signs that may indicate your website needs a complete makeover.

  • Dated Images, Fonts and Content
    How long have you had your images, font and content posted and published on your website? They may have been impressive at the time. However, just like fashionable trends, web design trends come and go. If your images and font selection seem dated, this may be a clear telltale sign that a complete makeover is necessary.
  • Abandoned Shopping Carts Increase
    Eighty-eight percent of online consumers abandon their shopping carts and leave them behind, per Kissmetrics – over 40 percent of which do so simply because they were not ready to make a purchase. You can reduce your shopping cart abandonment rates by enhancing your website to focus more on keeping your customers interested and engaged. Integrate pop-ups when they may click away from your page – offering promotional codes or discounted offers to stay put and continue shopping.
  • Accessing Website from Various Devices
    Are you able to access your website with a variety of different devices without losing efficiency or encountering errors? Your website may look perfect and beautifully structured on a desktop or laptop computer. However, can the same thing be said when accessing your site from a tablet or smartphone? A complete website makeover that implements a responsive design can fix all of that for you, according to Inc. magazine.Responsive designs add a flexible element to your website infrastructure, allowing your site to be viewed and easily accessed without any hiccups regardless of the device or system used.
  • Page Loading Times
    How long does it take for your webpages to load? Per KissMetrics, most online users abandon a website completely if it takes longer than 6-10 seconds for the page to load. Further studies show that you will start losing engaged users within the first 4-5 seconds. Therefore, if you notice any type of delay when loading any of your webpages, it may be time for a website makeover.

Heard Enough? Allow Us to Create Your New Website!

Our team of experts at Fu Dog Media can handle your website makeover on your behalf. We will first identify your current areas of concern and then work directly with you to create a strategic plan to redesign and revamp it accordingly. Give us a call today so we can get started!

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