As humans, when we want something; we want it NOW. But as the old saying goes, “All good things come to those who wait”. We are all creatures with the desire for instant gratification, especially when it involves the internet and social media. But unfortunately, the digital marketing game is not about the here and now, but rather planning now to reap benefits for the long-term.
Throughout time, industry and businesses have had to put in their dues to be successful. And it also took a combination of many different advertising and marketing strategies to get there. Although the internet has made it appear that things should come instantly, when it comes to marketing, the same rules apply – patience and persistence are the only way to success. That is why I tell my clients that the digital marketing process is a progression with a long-term goal instead of the goal being a flash in the pan. As we all know, a flash in the pan will eventually go out. With a good digital marketing strategy, your business will continue to burn bright forever.
Content Marketing Is All About Continually Updating!
Content marketing is focused on a happy-medium between good information, valuable tools for your clients, and keywords to signal search engines. But it isn’t just about writing one blog or finding amazing content for your static pages. Google isn’t a once and done service that puts everyone in categories where they hold their place forever. It is an entity that continually searches the internet for content that reclassifies, reorganizes, and ever-changes by the minute – literally.
Content is an ongoing process where you have to supply the right words, in the right succession, and provide quality to have the viewers not bounce to another page and continue to return to view. That is a whole lot of requirements necessary to be successful. That is where blogs are so critical. Updating your website blog by continually seeking the right keyword trends and what people are looking for is the only way to stay above the competition.
Content marketing is like swimming; if you aren’t moving forward, you will sink.
Also, as the internet changes, your content has to change too. Although most business owners create their static pages like “about us” or their “services" page and never alter them, to stay on top with Google searchers, you have to stay in tune with the demands of the market. Google is as good as Google is because they don’t rest on their own merits. As soon as you think you have figured out the game and what they are looking for; they shake things up. Things like adding location pages to areas you serve with their own URL address is an excellent way to give yourself a more physical address when your real one is different for areas that you want to target. That is just one way, of many, to use content and innovative ways to trigger Google to help your niche market find you. Content requires that you be ever-changing and always one step ahead for the long-term.
Videos are Amazing, But Have to be Innovative and Engaging
The world has become inhabited by the easily distracted. Videos are one of the best ways to captivate your audience and have them engage. People don’t want to just read about how well your product works or how good your restaurant food is; they want a demonstration and an explanation. That way, they can sit back and be passive, while still getting all the information that they need.
But videos are costly and timely to produce. And once they have been played once, they will probably not be watched by the same viewer gain. Therefore, updating relative videos, making your own, or even allowing others to post videos is an excellent way to get your audience engaged. And also a fantastic way to get them to stay tuned to watch again and again.
Social Media – A Perfect Way to Build Brand Image
The average person spends approximately two hours and thirty-three minutes engaged in social media per day. That is a significant amount of time that is easy to tap into. Social media is a spectacular way to show your products and services. But most importantly, it is a place where you want to build your brand image. Your brand image is the impression that you create for your customers. And your branding is a way to create customer familiarity which breeds loyalty.
But social media is something that you have to update regularly to keep people engaged. With all of the images that the average person sees in just one day alone, you have to work diligently and for the long-term to capture their attention and to create a relationship with them. It is a time-consuming and arduous process. But the good news is that once you create a bond through your social media, it will keep people coming back for more.
And if you can create a good enough campaign, people will seek you out and enjoy what you have to offer. The best way to keep an audience is to captivate them. And for branding, that means hounding them with images and visions of who and what you are, your company culture, and what you believe in. That takes a long time to develop! And, once done, just as long to maintain for the long-term.
Think of Digital Marketing in Old Fashioned Terms
Rome was not built in a day. And, unfortunately, since it didn’t innovate and change things up when necessary, it all fell apart. The digital marketing world requires the same steadfastness to stay on top. Sure, you want to be the buzz today…but you also want to be the buzz tomorrow and the next day.
And if you can’t be the flash in the pan always, you want to ensure to keep your branding and marketing light shining for the long-term. So if you want to grow a successful business, and most importantly keep it there, join us to use persistence, industry knowledge, and good old fashioned rolling up your sleeves to get where you want to be – and stay there. Contact FuDog Media today to discuss a long term digital marketing plan for the success and future of your company.