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Getting to the top of Google with South Carolina SEO

South Carolina SEO
Generate Leads and Grow Your Business

You may be wondering what the secret is to getting to the top of South Carolina SEO. Or if you live outside of the Palmetto State, how you can get to the top of search engines.

No matter where you are, the process is the same. To get great SEO rankings anywhere, there are a few main things you need to consider. We've laid out the top 5 SEO tactics that you need to tackle below:

south carolina seo company

1. Target the Right Keywords

When you start any SEO campaign it's important that first, you do keyword research. A reputable SEO company near you will probably ask you what your goal is and what keywords or phrases you are after. That data is then taken to do keyword research and figure out which keywords are the best targets.

You'll want to target high volume keywords that people are searching for a lot for your particular business.

2. Create Great Content

Content is still king. Google and other search engines crawl every inch of your site so it's important for your website to have great content. If you really cater to your target customer and think about what they want and what information they are looking for, you will be able to craft engaging content that ranks high.

Creating regular blog posts is a great way to build depth on your website and drive traffic. You can craft your blogs to focus on specific target keywords to continue your quest for ranking high on search engines.

3. Mobile Responsiveness & Speed

Your website design should be mobile responsive—over 60% of users are accessing your website from their phone, so a great mobile experience is paramount to your SEO strategy. Google will actually penalize your rankings for your site not being mobile responsive.

If you haven't updated your website design in a while it may be time to refresh your design to keep up with the latest standards.

4. Boost Your Backlinks

Backlinks are still a huge part of SEO rankings. If you want to rank high, you should have hundreds and even thousands of links on websites that “link back" to your website. Having your company listed on websites with high domain authority (usually big sites with lots of traffic) will give you great backlinks.

Social media profiles, business directory listings (like Yelp, YP, and Tripadvisor), news sites (via press releases) are just a few places you can get great backlinks for your site.

5. Track Your Data

Your website data, rankings and traffic should be tracked during your SEO campaign, so you can make adjustments to your South Carolina SEO strategy as you go. Knowledge is power, and knowing exactly where you are ranked for your target keywords will help you improve your website's visibility over time. For SEO beginners, MOZ has a great beginner's guide to refer to.

Remember that SEO is an investment that takes time. How do you eat an elephant? One bite at a time. Same thing with SEO.

Finally, Hire the Right South Carolina SEO Company

SEO is a tremendous undertaking for DIY business owners. In many cases the entire SEO budget can be paid for with a just few jobs. SEO will generate revenue for years to come once you’ve invested the time, money and effort into it.

Call Fu Dog Media today or fill out our contact form to get started on your South Carolina SEO project.

Don’t have an SSL Certificate for your Website? Uh-Oh!

Why Your Website Needs an SSL Certificate

Having a Secure Sockets Layer (SSL) certificate for your website may seem like an unnecessary, add-on expense. However, it has several key benefits that prove otherwise.

  • Function Beats Fashion
    The SSL certificate is more of a behind-the-scenes feature, so it does not add any “fashionable elements” to your web design. However, per LinkedIn, it creates a secured connection between your server and the customer’s web browser – ensuring that all information remains private and reduces the possibility of data breaches. Therefore, in many ways, it is one of the most important add-on features that you should select when building a new or revamping an existing website.
  • Add a Touch of Professionalism
    On the surface, an SSL certificate gives your website an added touch of appeal and professionalism. Visitors and clients know that their information is safe and secure as soon as they enter a website protected by SSL. It really does not matter if you are selling products or services through your website or not. An SSL certificate still boosts your image by ensuring consumers that they are exploring a professional website by a reputable brand or business.
  • Reassurance for Paying Customers
    Many online consumers get a little hesitant when the checkout page pops up during a transaction and they are asked to input their credit card or check information. However, the appearance of an SSL certificate icon reassures them of the website’s security. As a result, this certificate essentially helps to boost your conversion rate and reduces your shopping cart abandonment rate.
    Keep in mind that 88% of online consumers completely abandon an online shopping cart without completing the transaction, per Kissmetrics. Therefore, anything that you can do to reduce that rate for your own website could equate to a substantial return for your business.
  • Protect Your Own Data
    In addition to protecting the data of your customer, clients and guests, an SSL certificate is also designed to protect your own data. Whether you are sending a free eBook to a website visitor or receiving a sales order from a new customer, the SSL certificate works behind the scenes to keep the information you either send or receive protected.

We Can Get You Set Up!

If you are still on the fence about why you should invest in an SSL certificate, just give us a call at Fu Dog Media. Our company specializes in graphic design, responsive web design and online marketing. Our experts will answer any questions that you have and show you exactly how you can add an SSL certificate to your website today.

What is responsive web design and why do you need it?

What is a responsive website design?

A responsive website design is website which will automatically adjust and render correctly to the size of the screen of your device, regardless of which platform or browser you’re viewing it on. No matter the device—a mobile, a tablet, a laptop or a desktop, the website will automatically adjust to fit the screen so you can make sure your users have the absolute best experience possible.

From SEO experts to Google themselves, and most digital marketing or website design blogs, the standard is responsive website design. Opting for a responsive web design is more important than ever with Google placing more emphasis on mobile user experience.

  • SEO BENEFITS
    Google says that “users will find it easier to get relevant, high quality search results that are optimized for their devices”, meaning that Google consider your site’s responsive in their page rankings. Basically, your organic rankings will improve with a properly responsive website design, optimized for search.
  • RECEIVE A QUOTE FOR RESPONSIVE WEB DESIGN
    If you would like to learn more about responsive websites, contact us at Fu Dog Media today!

Signs Your Website Design Needs a Makeover

5 Signs Your Website Design Needs a Makeover

For one reason or another, your website may have lost its flair and magnetic appeal. It may not be able to generate the same traffic as it once did. It may have worked once upon a time, but is no longer as effective. Here are several signs that may indicate your website needs a complete makeover.

  • Dated Images, Fonts and Content
    How long have you had your images, font and content posted and published on your website? They may have been impressive at the time. However, just like fashionable trends, web design trends come and go. If your images and font selection seem dated, this may be a clear telltale sign that a complete makeover is necessary.
  • Abandoned Shopping Carts Increase
    Eighty-eight percent of online consumers abandon their shopping carts and leave them behind, per Kissmetrics – over 40 percent of which do so simply because they were not ready to make a purchase. You can reduce your shopping cart abandonment rates by enhancing your website to focus more on keeping your customers interested and engaged. Integrate pop-ups when they may click away from your page – offering promotional codes or discounted offers to stay put and continue shopping.
  • Accessing Website from Various Devices
    Are you able to access your website with a variety of different devices without losing efficiency or encountering errors? Your website may look perfect and beautifully structured on a desktop or laptop computer. However, can the same thing be said when accessing your site from a tablet or smartphone? A complete website makeover that implements a responsive design can fix all of that for you, according to Inc. magazine.Responsive designs add a flexible element to your website infrastructure, allowing your site to be viewed and easily accessed without any hiccups regardless of the device or system used.
  • Page Loading Times
    How long does it take for your webpages to load? Per KissMetrics, most online users abandon a website completely if it takes longer than 6-10 seconds for the page to load. Further studies show that you will start losing engaged users within the first 4-5 seconds. Therefore, if you notice any type of delay when loading any of your webpages, it may be time for a website makeover.

Heard Enough? Allow Us to Create Your New Website!

Our team of experts at Fu Dog Media can handle your website makeover on your behalf. We will first identify your current areas of concern and then work directly with you to create a strategic plan to redesign and revamp it accordingly. Give us a call today so we can get started!

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