One of the hardest parts of the COVID-19 era is not just losing business, but also having so much downtime to be in your own head. When the distractions of cleaning out closets, yard work, and do-it-yourself projects run out, all you are left with might be worry about the dwindling business atmosphere. That's why now is a perfect time to focus your attention on your digital marketing strategy.
Things have been so good for quite a while, and what we have seen is that small business owners barely have had the time to answer simple questions about how to proceed with their marketing. While you have the time, use it to your advantage, and get started on the recovery boost that is right around the corner by doubling up not pulling back!
Is Your Website Outdated?
You have been so busy with the day to day operations of supply and demand, your website has probably been the last thing on your mind. But as the days of social distancing and isolation drone on, people are hitting the internet with unprecedented numbers. That is giving them time to research services in the area that are on their to-do spring list, who delivers, and what errands they can do via the internet to check off of their sitting idle list.
If you update your website now, you will create a better impression. And you will also beat out the competitors who think now is the time to tighten their marketing belts. A little upgrading goes a long way not just to impress existing and potential clients, but also to signal Google that you are at the top of your game, which will catapult your website ranking.
How is Your Long-Term SEO Campaign Working for you?
Hopefully, you understood from the beginning, that your SEO digital marketing plan was a long-term process. Many small businesses who are feeling the crunch of the economic slowdown and fearful of a recession are cutting back on their digital marketing efforts when they should be going full-speed ahead.
Your SEO presence will not be felt today or tomorrow, but it will when the COVID-19 era is behind us and daily life has returned to normal. If you drop things now, you are going to lose a ton of ground. It will be like starting all over again. And worse, because your competitors probably will not, they will gain steam.
So, shortly, you will have to work twice as hard to catch up while they are reaping the benefits of hanging on. SEO is much like the rabbit and hare fable… slow and steady wins the race. We can help you win it by staying the course and doing what we can to gain exposure.
How About Your Social Media Marketing?
Unlike any other time in history, people are glued to their social media. Social media marketing is all about creating a brand, growing it, and enhancing customer familiarity. The timing could not be better to captivate your audience with positive messages that will build a favorable bond with your consumers that will last long after the COVID-19 scare is behind us.
Boost your efforts and keep your message both informative and inspirational, and it will pay off ten-fold in both the near and distant future.
Beef up Your Local SEO
People are responding to the request to stay home. And when they do need to venture out, they don’t want to go far. Now is a perfect time to beef up your local SEO. Make sure to maximize your Google my Business page and update your Google Maps listing to keep customers up to date and boost your visibility.
Also, now is an excellent time to think about pay per click ads. Not only do statistics show that the cost of them might be dropping as much as 6%, due to less competition, but their conversion rate is also going way up. A long-term SEO strategy is important for your future success, but a successful PPC campaign can help to give you a boost that will help you in the short term. Then, your SEO efforts will keep you there for the long run.
Content Marketing and Keywords
Content marketing is the way that Google picks up timely and relevant keywords and keyphrases to categorize your business and match you to an organic search. But it is not a once and done proposition. Although the business might be slowing, Google's efforts are not. They continually update their information due to recent content to rank your business.
And although cutting your content efforts might seem like an easy and quick way to tighten your belt, it will do a whole lot of damage to your Google ranking. Freshening up your content via blogs and static content according to what people are currently searching, is critical to saving all the ground that you have made. If you drop the ball now, you will be playing catch up for a very long time.
Think Outside of the Box and Stay Current
So many things have changed in the SEO world while you were busy doing what you do best, paying attention to your service or product. Now is an excellent time, while you have time, to consider new changes that will enhance your visibility and ones that your competitors aren’t taking advantage of.
If you haven’t updated your Apple Maps listing, do it now. Statistics say that more people are using Siri to find local businesses, and Siri only uses Apple Maps data. So make sure that you not only have Google Maps maximized; but also that you have thought about new up and coming ways to make it easier for your niche market to find you via the internet!
Remember – COVID-19 is a Temporary Situation
At Fu Dog Media, we understand that everyone is fearful of the COVID-19 fallout. But it is a temporary situation. And if we look to the fact that China, who experienced the worst of it, is now recovering to business as usual in just three months, we are more than halfway in. And, hopefully, we got a bigger jump on its effects thanks to public health measures. Now is not the time to tighten your marketing budget, it is time to double down.
Take advantage of the downtime to make sure you are prepared for the boost that will follow by making a list of all the ways to not just stay afloat, but also to forge ahead in the months to come. Contact Fu Dog Media today to go through your checklist and start marking things off!