A website is your best tool to reach your customer base via the internet. But even if you go through all the expense and time of building an awesome website design, use SEO tools to drive traffic, and update frequently, that doesn’t necessarily mean that getting visitors there means converting them to act and become a customer. There are three industry secrets that are the quickest and easiest ways to expand your website conversion to turn viewers into customers!
Leverage Your Social “Accolades”
One of the biggest keys to building credibility for visitors to become customers are reviews. If you are lucky enough to have people blow up your social media pages with positive feedback and reviews, use it to your advantage. Sure, you can toot your own horn and claim to be the best, but having customers attest to your greatness is an invaluable tool.
Pay very close attention to your reviews on various sites such as Google, Yelp, and any other social media platforms. They serve as proof to potential consumers that you aren’t just saying you are the best – you really are the best!
Another way to lend more credibility to your proven results is to become a member of the local Chamber of Commerce. Also, seek any accolades or certificates that paint you as an authority in your field! The key is to make potential consumers feel confident in your service or product – enough so that they want to take action to become a client or to purchase your goods. That way, you will convert visitors to customers at a greater rate and realize a windfall of business and profits!
Chat Functions are a MUST
Communication has changed significantly over the past decade. People are no longer interested in picking up a phone to get information or reach out. If they have to find your number, make a call, sit on hold, or punch in a number to get the right extension, you have a greater probability of losing them!
Today’s consumer wants to either text or chat through your website directly. They don’t want to wait for someone to answer or go through any additional steps. By having a chat function on your website, you won’t run the risk of losing them – you have them captured. If you have a team member available to answer questions or help with check-out, you will be amazed at how quickly your conversion rate will increase dramatically.
Don’t Leave It to Chance - Have a Minimum of Three Ways to Convert!
Obviously, the more conversion tools that you use, the likelier it is that your conversion rate will increase and you will entice consumers to act! But what are the options available?
A Visible Phone Number
Although a phone call might not be everyone’s first choice, it should always be an option. It might not be as efficient, but you want to cover all of your bases and ensure that you are reaching outliers who aren’t the norm.
Again, having a chat feature is a highly convenient way for people to contact you. And it makes it less likely that they will put it on their “to-do-later” list. If they do wait, you are likely to miss them!
Always Make Sure Things Match Up
Google ranks businesses according to the consistency of the information. Because of this, it is critical to ensure that your business name appears the same on your dashboard as it does on your listing. For example, if your company name is Southwest Healthcare System, any other variation – like “SW Healthcare System” – will hurt your ranking.
Make sure that your business name is exactly the same throughout all of your information. That means everywhere your name appears, including things like Facebook, Yelp, and other forums. Also, pay close attention to your address; the same goes for any street name abbreviations.
A Dispatch System
For people who don’t want to pick up a phone, the ability to schedule an appointment is invaluable. If you give your existing and potential customers the ability to book an appointment online, they are really likely to do so — now! Allow them to conveniently pick the time and day, and then make sure to give them the option for a confirmation email or call so that they can confirm or reschedule, if necessary.
Can You Implement These Simple Tools on Your Website?
Adding a chat function, a scrolling review banner, and the ability to book online is a quick and easy fix. If you want to know more about how to increase your conversion rates, customer base, and bottom line, we are here to help. Contact Fu Dog Media and let’s dominate the web together!