Why You Need Search Engine Optimization (SEO)?

We get asked all the time by our clients and prospective clients why they need SEO?

By the time we’re done explaining, they get it and they are on board. Those who don’t understand SEO, don’t want it. So we’ll do our best to explain it here.

The majority of web traffic is driven by the major search engines such as Google, Bing, and Yahoo!. Although there are other referral sources for your website traffic like social media, search engines are the primary method of navigation for most desktop and mobile internet users.

  • But, I have a great website design—Isn’t that good enough?
    Many times, people say, “I have a great website design, but no one is contacting us.” Well, great web design is only part of the solution. The website has to be found and studies show that the majority of internet searches don’t even move past the first page of Google results. If you have a website for your business or an e-commerce site, SEO is a must to improve your page rankings across all search engines. Your traffic will increase as your rankings increase. Your authority and image coming up on the first page of Google establishes your company as a real player in your particular field.
  • Read the excerpt from MOZ below:
    Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
  • So what does it mean?
  • It means that SEO is great investment. Why? Because unlike Search Engine Marketing and paid ads, SEO is not an endless outgoing stream of money. You build it up, then you maintain it with great content, getting great reviews on reputable sites, keeping up with social engagement, blogging and other avenues.

For more on SEO, check out the Moz “Beginner’s Guide to SEO”, as it offers great information to help you better understand why you must optimize your site for search engines.

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