As a business, staying in front of your customers is key. One of the simplest and most effective ways to do that is by regularly updating your Google My Business (GMB) listing with fresh posts. Whether promoting a new product, running a special offer, or announcing an event, GMB posts put your business right in front of the people searching for you.
In this guide, we’ll break down how to quickly and efficiently update your GMB listing, focusing on keeping it engaging and optimized for SEO so you’re not just staying visible—you’re driving results.
Step 1: Log In to Your GMB Account
First things first, log in to Google My Business using your business credentials. If you manage multiple profiles, choose the business you want to update.
Step 2: Find the “Posts” Tab
Once you’re in the dashboard, look for the “Posts” tab on the left-hand side. Here, you’ll create new updates like promotions, events, or product highlights. Click on it to get started.
Step 3: Choose the Right Post Type
GMB lets you pick from a few different post types:
- What’s New: Use this for general business updates.
- Events: Share details about upcoming events, including dates and times.
- Offers: Post any special promotions, complete with expiration dates to create urgency.
- Products: Highlight key products with images and descriptions.
Choose the post type that aligns with your message. This is where optimization starts—make sure the content you’re sharing matches what your audience wants to see.
Step 4: Write an Engaging and Optimized Post
When writing a post for your GMB profile, you want it to be clear, engaging, and search-friendly. Here are some pro tips to make sure your post performs well:
- Be concise: Attention spans are short, so get to the point quickly.
- Use keywords: Incorporate relevant keywords naturally to improve search visibility.
- Speak to your audience: Use conversational language that feels natural and approachable.
- Include a strong CTA: Whether it’s “Call Now,” “Shop Today,” or “Learn More,” make sure your post directs users to take action.
Optimization Tip: Posts under 100 words generally perform better in terms of engagement. Also, try to answer a question your customers might have or address a pain point, so your post feels relevant and valuable to them.
Step 5: Add a High-Quality, Relevant Image
Visuals matter. Adding a high-quality image that’s relevant to your post will grab attention and increase the chances of engagement. Make sure your image reflects your brand and adds to the post, whether it’s a product shot, event flyer, or promotional graphic.
Optimization Tip: Google loves high-res images (at least 720×540 pixels). Use bold colors and minimal text for maximum impact. Avoid using stock photos whenever possible—authenticity goes a long way in connecting with your audience.
Step 6: Include Links and UTM Tracking
Whenever possible, link to relevant pages on your website, whether it’s a product page, event details, or a special offer. To track how well your post is driving traffic, add UTM parameters to your URLs, so you can measure which posts are bringing people to your site.
Optimization Tip: Add links that make sense for the post. If you’re promoting a product, link directly to it, not to your homepage. The easier it is for users to find what you’re promoting, the more likely they are to take action.
Step 7: Publish and Monitor Engagement
Once your post is good to go, click Publish. Your post will now be live on your Google Business account and in local search results. But you’re not done yet. Google offers insights that show you how many views and interactions your post is getting, and you can use this data to refine future posts and increase engagement.
Optimization Tip: Post regularly to stay relevant. Aim for at least one post a week to keep your profile active and engaging. Consistency is key when it comes to staying top-of-mind with your audience.
Drive Engagement and Stay Relevant with Regularly Scheduled GMB Posts
Updating your Google My Business listing isn’t just about keeping your business hours and Google Maps information up-to-date—it’s about engaging your audience with content that drives action. Creating clear, visually appealing posts optimized for Google search ensures your GMB listing becomes a powerful tool for attracting and connecting with customers.
Stay consistent with your posts, keep them optimized, and watch your engagement grow. At Fu Dog Media, we’re here to help you make the most of your digital presence and ensure your business stands out where it matters most. Get in touch to learn more.
